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  • 23 Mar 2010
  • First Look

First Look: March 23

to increase the transparency of options repurchases. The case describes the methodology used to value the warrants. Students have the opportunity to value warrants issued by 10 of the largest banks View Details
Keywords: Martha Lagace
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

latent or explicit. It involves branding these products and services, communicating their benefits to intermediaries and end consumers, and distributing them. All of these... View Details
Keywords: by John Quelch; Advertising
  • 27 Jun 2005
  • Research & Ideas

The Potential Downside of Win-Win

been to teach students and executives strategies for creating value, or integration. Many negotiation scholars and teachers go one step further, arguing that value creation has... View Details
Keywords: by Max H. Bazerman
  • 29 Mar 2016
  • First Look

March 29, 2016

and chain merchants have more bargaining power than smaller and independent merchants. The difference in bargaining power between different types of merchants, interestingly,... View Details
Keywords: Sean Silverthorne
  • 18 May 2010
  • First Look

First Look: May 18

case presents the predicament of a company trying to do right by its customers and its employees as the economic crisis of 2008 hits home. Fifteen years earlier, this Spanish supermarket View Details
Keywords: Martha Lagace
  • 12 Mar 2018
  • Op-Ed

Op-Ed: Why BlackRock CEO Larry Fink Is Not a Socialist

cost-cutting; in fact, cutting infrastructure, supply chain costs, and excess expenses should be done all the time, in good times and bad. This is the approach used by... View Details
Keywords: by Bill George; Banking
  • 26 Sep 2024
  • HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

lambasts carmakers that say their AVs will prioritize passengers’ lives over pedestrians, but research shows most customers will not step inside truly egalitarian vehicles. Marketing hype spurs adoption, a necessary step for training AI... View Details
Keywords: by Tom Quinn; Auto; Technology
  • 19 May 2009
  • First Look

First Look: May 19, 2009

commercialization and adoption. Emerging opportunities must be nurtured, and the transition to high growth must be managed. Once breakthrough innovations catch hold, growth must be funded View Details
Keywords: Martha Lagace
  • 02 Apr 2013
  • First Look

First Look: April 2

Colombia's coffee sector was being battered and its branding power diminished as café chains such as Starbucks increasingly captured profits in the value chain. In reaction,... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2015
  • Research & Ideas

The Transparency Revolution in Corporate Reporting

is increasing yields in their production while moving the supply chain toward more productive and just labor conditions. Novo Nordisk, a leading healthcare provider for diabetes, is making great strides in... View Details
Keywords: Re: George Serafeim
  • 06 Jun 2012
  • What Do You Think?

Is Something Wrong with the Way We Work?

created by customers and clients and their increasing expectations that we be available day and night. Even more can be laid at the feet of... View Details
Keywords: by James Heskett; Consulting
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

management of variability often requires a company to influence customers' behavior. Managers attempting that kind of intervention can follow a three-step process: diagnosing the behavioral problem, designing an operating role for View Details
Keywords: Sean Silverthorne
  • 01 May 2020
  • In Practice

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

operations and supply chain will not only better enable them to manage future pandemics, but also some of the disruptions that climate change is bringing like more intensive storms, droughts, View Details
Keywords: by Danielle Kost
  • 21 May 2001
  • Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

and by extension with their entire staff. What they have in mind for management, they say, is a "new moral contract" that explicitly chooses value creation over the zero-sum game of View Details
Keywords: by Martha Lagace
  • 15 Feb 2000
  • Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

IPO in 1990 to a $10-billion company today, with a market value of close to $140 billion! I'm also doing research for a case on Drugstore.com, which is essentially a drug store "built" on the Internet. It's getting ready to... View Details
Keywords: by Staff
  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

School Case 515-090 Target Stores: The Hunt for 'Unvolunteered Truths' No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515090-PDF-ENG Harvard Business School Case 215-058 Generating Higher Value at IBM... View Details
Keywords: Carmen Nobel
  • June 2023
  • Supplement

Graphic Packaging: Project Cowboy (D)

By: Benjamin C. Esty, Scott Mayfield and Philipp Chvanov
Analyzes the company's decision on Project Cowboy following the events described in the C Case View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Pulp and Paper Industry; United States; North America
Citation
Related
Esty, Benjamin C., Scott Mayfield, and Philipp Chvanov. "Graphic Packaging: Project Cowboy (D)." Harvard Business School Supplement 223-086, June 2023.
  • 16 Mar 2010
  • First Look

First Look: March 16

Entrepreneurs with demonstrated market-timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers and customers perceive... View Details
Keywords: Martha Lagace
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

managers who are concerned about firm level metrics such as stock price. To have greater impact marketing needs to go beyond brand-level profits to show the impact of marketing actions on firm profitability. In this paper we focus on View Details
Keywords: Martha Lagace
  • 05 Mar 2013
  • First Look

First Look: March 5

  PublicationsHow to Identify the Best Customers for Your Business Authors:Cespedes, Frank V., James P. Dougherty, and Ben S. Skinner III Publication:MIT Sloan Management Review Abstract How can businesses... View Details
Keywords: Sean Silverthorne
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