Customer Value and Value Chain - Publications - Faculty & Research

04 Apr 2011
HBS Case

Reinventing the National Geographic Society

behaviors, and values of a legacy organization, changing a business model from paper to digital, capitalizing on huge brand awareness and international presence, View Details

Keywords: by Sean Silverthorne; Publishing

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

mind wander freely. The children’s franchise about the world of dreams sprung from a random text from my brother, Rob (MBA 2014), to my family text chain that there are a trillion stars in the Andromeda Galaxy alone. This staggering fact... View Details

Keywords: Robert Bochnak

03 Oct 2005
Research & Ideas

The Truck Driver Who Reinvented Shipping

to maritime trade so phenomenal that he has been compared to the father of the steam engine, Robert Fulton. As a youth growing up on a farm in a small town of Maxton, North Carolina, McLean learned early on about the value of hard work... View Details

Keywords: by Anthony J. Mayo & Nitin Nohria; Manufacturing; Transportation; Aerospace

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

services that simultaneously provide greater customer value and higher supplier profitability. We constantly strive to move elements of the relationship from the zero-sum... View Details

Keywords: by Benson Shapiro; Manufacturing

June 2024
Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney

In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details

Citation

Educators

Purchase

17 Dec 2014
Research & Ideas

How Our Brain Determines if the Product is Worth the Price

neuroscience tools to shed light on how our brains make purchasing decisions. "We were interested in whether considering the price first changed how people thought about the decision process, and whether it changed the way the brain... View Details

Keywords: by Carmen Nobel; Retail

30 Mar 2003
Research & Ideas

The Future of IT Consulting

To capture the value IT represented, organizations had to address change in structure, culture, people, process, and leadership. Many organizations turned to the consulting industry for help in understanding... View Details

Keywords: by Sarah Jane Johnston; Consulting

Web

HBR Classics - Alumni

Wendall-Wedellsborg The Discipline of Innovation , Peter F. Drucker The Innovation Catalysts , Roger L. Martin Managing Markets and Customers Building Loyalty in Business Markets View Details

Web

2023 Reunion Presentations - Alumni

chains have come under unprecedented stress as a result of US-China trade tensions, the pandemic, and geopolitical shocks. We've documented US participation in global value... View Details

02 Jul 2013
First Look

First Look: July 2

that the choices a VC makes when negotiating can contain important clues about her assessments and expectations. Above all, when you're negotiating with a VC, think not only about what will look good in a press release today but also... View Details

Keywords: Anna Secino

01 Oct 2012
Research & Ideas

Better by the Bundle?

bundle—known as an Extra Value Meal—for cheaper than the products would cost if purchased individually. “Bundling is pervasive in several markets, and it works in many cases” But those same View Details

Keywords: by Dina Gerdeman

Web

Curriculum - Business & Environment

Sustainability, Innovation, Strategy, Supply Chain Management The case describes BMW's electrification and decarbonization strategy, and how the company measured carbon... View Details

20 Dec 2010
Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

changes greatly reduced the canal's economic value to the United States: the dieselization of the railroads, the Interstate Highway System, and the rise of California as a market for its own natural... View Details

Keywords: by Sarah Jane Gilbert; Transportation

05 Jul 2012
What Do You Think?

Why Is Trust So Hard to Achieve in Management?

starters, Karen Caswelch suggested that we take steps to ensure that in our hiring, we consistently select people who share and value behaviors that produce trust as a shield against management turnover that... View Details

Keywords: by James Heskett

28 Jun 2021
Research & Ideas

Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis

accelerating a trend that began before the pandemic. For instance, the consumer electronics chain Best Buy struggled to attract sales, and the company ended up cutting costs through layoffs View Details

Keywords: by Lane Lambert

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

figure it out. It’s a new way of serving users and making customers happy, but it comes with a lot of risks. The minute something this fundamental happens, where you’re essentially taking a firm’s ability to... View Details

Keywords: by Dina Gerdeman

Web

Ways to Give Today - Alumni

Donor name, degree/year, and intended gift purpose (fund name) Stock Transfer When giving long-term appreciated stock to HBS, donors may take a charitable income tax deduction for its mean fair market value... View Details

23 Aug 2006
Op-Ed

The Real Wal-Mart Effect

to the study, "By far the most important factor in that [growth] is Wal-Mart." There is hard evidence that Wal-Mart has grown the economic pie available to be divided among its various stakeholders. Second, most of the value... View Details

Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail

21 Jan 2022
Blog Post

Tipping Point: Investing in the Women of Kenya’s Coffee Farms

At one end of the global coffee supply chain are the diners who gather for brunch at the sidewalk tables outside Chloe’s Cafe in San Francisco’s Noe Valley neighborhood. Regulars there order the fluffy banana-walnut pancakes View Details

Web

Negotiation, Organizations & Markets - Faculty & Research

the fact that companies have not effectively quantified and tracked the cost stress poses to integral business outcomes. Companies can take charge of the avoidable costs of stress by surveying their workforce View Details

Publications