Customer Lifetime Value - Publications - Faculty & Research

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

more specialists are needed to stay up to date with functional best practices. The problem that this influx of specialists creates, Cespedes says, is that fewer senior executives are responsible for integrating activities across the multiple activities that determine... View Details

Keywords: by Michael Blanding

22 Jan 2018
News

The First Five Years: ‘30 Under 30’ Edition

for our users and, in the process, increase our customer lifetime value (e.g., our successful decision to repurpose our video content into textbooks).” Guram: “I remember that... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Nonstore Retailers; Retail Trade; Educational Support Services; Educational Services

13 Aug 2018
Blog Post

Following My Dream: Launching a Venture

product (MVP) one could imagine, and I’m very grateful for the advice. Our extensive MVP testing at corporate offices allowed us to validate key assumptions of our business model and value proposition, e.g. more than 70% of our users... View Details

Keywords: Entrepreneurship

January 2023
Supplement

Apple: Privacy vs. Safety (B)

By: Henry McGee, Nien-hê Hsieh and Christian Godwin

In 2020, as the COVID-19 pandemic swept across the globe, Apple and Google partnered to develop a contact tracing application that would collect information about users infected with the disease and notify those who they had been in contact with. While Apple/Google’s... View Details

Citation

Purchase

06 May 2014
First Look

First Look: May 6

transmitting information from equity to debt holders. This provides a novel argument as to why information contained in stock prices affects the real value of a corporation. It also allows us to make empirical predictions regarding the... View Details

Keywords: Sean Silverthorne

01 Jun 2010
News

Alumni Books

how companies use innovative business models to achieve transformational growth by fulfilling customer needs in current markets; serving new customers and creating new markets; and responding to shifts in... View Details

Keywords: mathematics; statistics; Finance

15 Sep 2011
Research & Ideas

High Ambition Leadership

economic and social value. The goal of the corporation is to add value to employees, customers, suppliers and other partners, and community/society. These CEOs and the companies they lead make decisions with the interests of these other... View Details

Keywords: by Martha Lagace

04 Feb 2025
Blog Post

Leadership with Purpose: Redefining Success & Impact with Satpal Singh (SELP—India 4, 2019)

processes and frameworks, focusing instead on authenticity and the values that define impactful leadership. My career before HBS had been driven by extensive execution and deep functional expertise. I had been fortunate to work in various... View Details

09 Apr 2018
Blog Post

Is Business School Right for You?

Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship management (CRM), and the Faculty Chair for HBS Peek. Imagine yourself sitting in a classroom... View Details

Michael A. Volkema

Volkema was devoted to turning the office furniture company into a profitable enterprise. Developing an extensive 12 person Executive Leadership team, Volkema redesigned HM’s core value system, launching the Blueprint for Corporate... View Details

Keywords: Fabricated Goods

Web

LGBTQ+ Pride Month | Baker Library

"Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by LGBTQ+ individuals. Review Capital IQ Pro 's LGBTQ market map, which consists of companies that provide products or services to LGBTQ communities or have a significant number of... View Details

01 Dec 2009
News

Online Entrepreneur

In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate customer insights via... View Details

Keywords: awards; News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services

01 Sep 2024
News

Reduce, Reuse, Recycle

Climate Change starts in the same place Jobs’s discussion with Claure did—fear of risk. In Apple’s case, customers can trade in their used devices for credit toward a new one, the way you can trade in a car. Those devices are then... View Details

Keywords: Jennifer Meyers

26 Sep 2024
HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

some companies hard-code ethical values—for example, the numerical value of a human life—into an algorithm. Others set up self-teaching AI to “learn” what risks the AV can take. Countries often want automated systems to adhere to local... View Details

Keywords: by Tom Quinn; Auto; Technology

December 1989 (Revised April 1997)
Case

Destin Brass Products Co.

By: William J. Bruns Jr.

A specialized manufacturer of brass valves, pumps, and flow controllers is troubled by competitive pricing in pumps and higher than expected margins for flow controllers. Managers suspect that cost accounting and cost allocations to products may be to blame. Two... View Details

Keywords: Cost Accounting; Activity Based Costing and Management; Five Forces Framework; Customer Value and Value Chain; Competition; Business Strategy; Design; Inflation and Deflation; Asset Pricing; Governance Controls; Manufacturing Industry

Citation

Educators

Purchase

21 Feb 2017
First Look

First Look at New Research: February 21

Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their View Details

Keywords: Carmen Nobel

01 Jun 2024
News

Case Study: Ready for an Upgrade

her in building a solution? They founded Stell in 2022. Its initial product is a software platform designed to help engineers track technical specifications from the initial concept through engineering, execution, manufacturing, and deployment. Wen, who is COO, says... View Details

Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

functional support units. Business units to customers: The priorities of the customer value proposition are communicated to targeted customers and reflected in specific View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

01 Dec 2020
News

New News

going through the process of pricing discovery over time and optimizing for the best LTV to CAC [customer lifetime value to customer acquisition cost] ratio, which brings you... View Details

Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information

Web

Past Projects | Social Enterprise | Harvard Business School

specific to Lincoln Center's international business development initiatives. MD Anderson Health Care Cost Management Focus: Health Care Value Team: Stephen Schleicher Description: Our project's purpose was to assess the actual cost (vs.... View Details

Publications