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  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

the last decade is the dramatic increase in the number of companies concerned with corporate social responsibility, and the resultant rise in the range and variety that such efforts have taken. From "old" models in which companies either... View Details
Keywords: by Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that the German coordinated market economy model was more conducive to green corporate strategies than liberal market... View Details
Keywords: Sean Silverthorne
  • 04 Jan 2012
  • First Look

First Look: January 4

market based on free riding produce high-quality products? Third, from a public policy perspective, does the mandatory sharing of enhancements raise or lower consumer surplus and industry profits? We develop a two-sided View Details
Keywords: Carmen Nobel
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

tractor technology generalized. The sequence of diffusion is consistent with a model of R&D in specific- versus general-purpose attributes and with other historical examples, suggesting that the key to understanding technology... View Details
Keywords: Carmen Nobel
  • 15 Dec 2015
  • First Look

December 15, 2015

his coauthors, correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory. They start by clarifying what classic disruption entails—a small enterprise targeting... View Details
Keywords: Carmen Nobel
  • 03 May 2011
  • First Look

First Look: May 3

plants in Portugal in the 1990s, now had 60 plants across five continents and was a valued partner to large multinational consumer goods companies, many of whom were pressuring Logoplaste to expand. Purchase this... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

However, this project was a failure. As one former securities analyst noted, "None of this stuff worked the way it was supposed to." 76 This history seems especially relevant given GM's current attempts to create yet another View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 15 Apr 2014
  • First Look

First Look: April 15

building additional full-scale hospitals or pursuing a hub-and-spoke model, in which numerous oncology outpatient centers would be built in the region of each CTCA hospital. His decision would be made in the context of CTCA's unique business View Details
Keywords: Sean Silverthorne
  • 20 Nov 2007
  • First Look

First Look: November 20, 2007

broadband Internet, and the related crisis faced by companies whose business models relied on TV advertising—played to TiVo's unique strengths. Leadership in DVR technology and a TV-centric user interface arguably positioned TiVo to... View Details
Keywords: Martha Lagace
  • 13 Feb 2007
  • First Look

First Look: February 13, 2007

isolate the effects of channel expansion. We argue for advantages to using zip code level data for methodological and consumer data privacy reasons. Download the paper: http://www.hbs.edu/research/pdf/07-043.pdf Multinational Firms, FDI... View Details
Keywords: Martha Lagace
  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product.... View Details
Keywords: by Dina Gerdeman
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

might not like particular policies). This will give a big boost to business and consumer confidence. Under Biden and Harris, drama and uncertainty will be replaced by goal clarity and communication transparency. President-elect Biden’s... View Details
Keywords: by Dina Gerdeman
  • 09 Sep 2009
  • First Look

First Look: September 9

geographic markets while simultaneously growing its corporate account business. Roberts and his task force have narrowed their options to two proposals. The first is an enhancement of the account management model put in place in 2001... View Details
Keywords: Martha Lagace
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middleman of the bookmaker and leads to a much more efficient... View Details
Keywords: Martha Lagace
  • 05 Aug 2014
  • First Look

First Look: August 5

that the Undefeated refinement better captures actual choice behavior. This is surprising because the Intuitive Criterion refinement is the most commonly utilized belief refinement in the literature while the Undefeated refinement is... View Details
Keywords: Sean Silverthorne
  • 04 May 2010
  • First Look

First Look: May 4

case:http://cb.hbsp.harvard.edu/cb/product/810082-PDF-ENG CommonAngelTM (B) Lynda M. Applegate, Kaitlyn Simpson, Max White, and Christopher McDonaldHarvard Business School Supplement 810-011 This case discusses changes in CommonAngels' investment View Details
Keywords: Martha Lagace
  • 22 Jan 2007
  • Research & Ideas

The Immigrant Technologist: Studying Technology Transfer with China

entrepreneurship in China? A: Our interviews in Beijing and Shanghai emphasized that China is not for everybody. Even though the country generates a lot of excitement, offers a huge consumer market, and retains a lower-cost but very... View Details
Keywords: Re: William R. Kerr; Technology; Computer
  • September 2023 (Revised May 2025)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On (A) and (B)." Harvard Business School Teaching Note 724-375, September 2023. (Revised May 2025.)
  • 13 May 2014
  • First Look

First Look: May 13

publicly stated goals. Publisher's link: http://hbr.org/2014/05/how-to-outsmart-activist-investors/ar/1 August 2013 Harvard Business Review Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business View Details
Keywords: Sean Silverthorne
  • 12 Jul 2010
  • Research & Ideas

Rocket Science Retailing: A Practical Guide

fail to make changes to their processes and business model that would be needed to use the technology optimally. That is akin to replacing your car with a helicopter but not making any changes to your lifestyle. Adopt a "call... View Details
Keywords: by Martha Lagace; Retail; Auto
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