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  • 31 May 2023
  • Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

haven’t made a service part of their routines, the authors find. These findings come as companies such as Procter & Gamble, Adidas, and McDonald’s are trying to collect more consumer data to hone their marketing messages. With... View Details
Keywords: by Rachel Layne; Transportation
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

Competition keeps you hungry. It forces you to continually find new and more cost-effective solutions to business problems. Although there's nothing new in this insight, recent research suggests some often-overlooked ways in which... View Details
Keywords: by David Stauffer
  • 10 Nov 2008
  • What Do You Think?

How Much Can You Ask of Your Customers?

play on the standard pre-Internet belief, based on the results of only one research study that became a mantra, that satisfied customers tell five others but dissatisfied customers tell ten. Blackshaw's experience with consumer-generated... View Details
Keywords: by Jim Heskett
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

Luxury is the new essential. Consumers know it and retailers are reaping the bounty. At a "Growth Strategies in the Luxury Goods Industry" panel on April 3 at the HBS Retail and Luxury Goods Conference, moderator Nancy F. Koehn... View Details
Keywords: by Julie Jette; Consumer Products
  • 20 Nov 2006
  • Research & Ideas

Open Source Science: A New Model for Innovation

scientific problem solving? Yes, and it comes from an unexpected and unrelated corner of the universe: open source software development. That's the view of Karim R. Lakhani, an assistant professor at Harvard Business School with an extensive View Details
Keywords: by Martha Lagace
  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

quantitative and qualitative research to explain how we can turn cash into contentment. The key lies in changing our spending habits and adhering to five key principles: Buy Experiences (research shows that material purchases are less... View Details
Keywords: Re: Michael I. Norton
  • July–August 2023
  • Article

Demand Learning and Pricing for Varying Assortments

By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details
Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
Related
  • 12 Sep 2012
  • Research & Ideas

The Unexpected Link Between Cadavers and Careers

occupations are more likely to bequeath their corpses to medical research than those in male-dominated occupations. “There's a lot of discussion in the field of donation on how to morally increase the supply.” The finding is important... View Details
Keywords: by Carmen Nobel; Education; Health
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

"The Changing Structure of the Global Wine Industry," won the Best Paper award at the 2003 European Applied Business Research Conference. Roberto recently shared his thoughts on wine for HBS Working Knowledge in an e-mail... View Details
Keywords: by Manda Salls; Consumer Products; Consumer Products; Consumer Products
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The answer may lie at the heart of... View Details
Keywords: by Carmen Nobel; Advertising
  • 19 Apr 2004
  • Research & Ideas

Ground-Floor Opportunities for Retail in India

you to evolve with the customer.— Kishore Biyani, Pantaloon Retail What is the mall's role in the panelists' businesses? "It's probably not the right strategy for Intergold," said Jain. Consumer View Details
Keywords: by Julia Hanna; Consumer Products; Consumer Products
  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

versus the inside. Marketing expertise depends on customer insights. These insights cannot be gleaned from looking at market research data on a computer screen. Just like politics, all marketing is retail. The customer votes every day at... View Details
Keywords: by John Quelch
  • 23 Jul 2014
  • Lessons from the Classroom

Innovation Is Magic. Really

When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business School Professor Stefan Thomke... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 08 Jan 2007
  • What Do You Think?

Neuro Economics: Science or Science Fiction?

associated with findings based on research in need of standards and more fully-developed methods. Joseph Mello points out that "these studies will produce results along two lines. First, there will be conclusions that can impact the... View Details
Keywords: by Jim Heskett
  • July 2012
  • Article

Discrete Choice Cannot Generate Demand That Is Additively Separable in Own Price

By: Sonia Jaffe and Scott Duke Kominers
We show that in a unit demand discrete choice framework with at least three goods, demand cannot be additively separable in own price. This result sharpens the analogous result of Jaffe and Weyl (2010) in the case of linear demand and has implications for testing of... View Details
Keywords: Discrete Choice; Unit Demand; Separable Demand; Linear Demand; Demand and Consumers; Market Design; Mathematical Methods; Economics
Related
  • Profile

Jackie Burgos

visits to the Dominican Republic. “I was actually terrified of flying so far away for so long,” she says. But the experience, which involved consumer research for a water bottle for children, proved to be... View Details
Keywords: Entertainment / Media; Other Financial Services; Services
  • 01 Dec 2014
  • News

Forecasting ’15

once it is in there, it is my belief that it will give back to the health care system. Patients, doctors, hospitals, government, insurance companies, and researchers will all make better decisions in health care with better information.”... View Details
Keywords: Food Services and Drinking Places; Hospitality; Ambulatory Health Care Services; Health, Social Assistance
  • 24 Jun 2013
  • Research & Ideas

Is Your iPhone Turning You Into a Wimp?

monitor? The answer may determine whether you'll play the wimp or the hero in your next office meeting. The body posture inherent in operating everyday gadgets affects not only your back, but your demeanor, reports a new experimental study entitled iPosture: The Size... View Details
Keywords: by Carmen Nobel; Consumer Products; Consumer Products
  • January 2020
  • Article

The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation

By: Tatyana Deryugina, Alexander MacKay and Julian Reif
We study the dynamics of residential electricity demand by exploiting a natural experiment that produced large and long-lasting price changes in over 250 Illinois communities. Using a flexible difference-in-differences matching approach, we estimate that the price... View Details
Keywords: Electricity Demand; Consumption Dynamics; Energy; Policy; Demand and Consumers; Price; Mathematical Methods
Related
  • 21 Mar 2011
  • Research & Ideas

Are We Thinking Too Little, or Too Much?

inducing people into believing they can expertly control the ball will affect the way they perceive themselves as business influencers. In fact, Norton spends most of his time thinking about thinking. So it's somewhat ironic that his latest line of View Details
Keywords: by Carmen Nobel