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Show Results For
- All HBS Web
(1,922)
- People (7)
- News (511)
- Research (1,172)
- Events (4)
- Multimedia (5)
- Faculty Publications (387)
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
Like countless others in the summer of 2023, HBS professor Elie Ofek went to the theater to see the blockbuster film Barbie and found himself enveloped by the pink-drenched marketing blitz that had all but taken over the world. To Ofek, who teaches in the Marketing... View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
time had a socialistic leaning. Advertising and marketing were not considered good things. You had so many poor people in the country who couldn’t even put a meal on their table and here you were trying to sell Coca-Cola or fancy products... View Details
- 06 Sep 2016
- First Look
September 6, 2016
through these questions, you’ll know that you’ve approached the problem in the right way—not just as a good manager but as a thoughtful human being. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51554 September 2016... View Details
Keywords: Carmen Nobel
- 05 Sep 2007
- First Look
First Look: September 5, 2007
Working PapersDesigning a Two-Sided Platform: When to Increase Search Costs? Authors:Andrei Hagiu and Bruno Jullien Abstract We propose a model for analyzing an intermediary's incentives to increase the search costs incurred by View Details
Keywords: Martha Lagace
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
variety of new goods and services being brought to market. Most consumers in the 1980s had not even heard of e-mail or cappuccinos. Yet in less than a decade, millions of people not only became familiar with... View Details
Keywords: by Jim Aisner
- 23 Mar 2010
- First Look
First Look: March 23
(forthcoming) An abstract is unavailable at this time. Download the paper: http://www.people.hbs.edu/bvillalonga/VillalongaAmit_FM_Final.pdf Working Papers Banking Market Concentration and Consumer Credit Constraints: Evidence from the... View Details
Keywords: Martha Lagace
- Web
The Art of American Advertising: 1865 - 1910
cultural landscape after the Civil War. By the 1860s, the railroad industry had created a national network for the manufacture and distribution of industrial and consumer goods and, with it, the need for... View Details
- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities is expected to increase by 3... View Details
Keywords: by Carmen Nobel
- Profile
Rocio Parra
interest, luxury goods ("I would love to consume them!"), has been tested by this variety of view points. "I can look at luxury from a demographical perspective and wonder how the current... View Details
- Profile
Matthew Mariner
Negotiation has always been a part of Matthew Mariner's life — including his home life. "Growing up, my dad and I always made deals," Matthew says. "If I got good grades, I could get rewards." Ultimately, many of these... View Details
- 01 Mar 2016
- News
Off Script
(Thinkstock) Prescription drug spending increased by more than 13 percent in the United States in 2014, raising health insurance premiums and the ire of consumers and politicians. The reasons behind the rise are many, including the high... View Details
- 01 Sep 2013
- News
The Joy of Spending
a good wait, because we got really excited about it. Now that we can watch them all the time, we lose the excitement of anticipation." Buy Time Norton suggests resisting the siren call of the big house in the suburbs. "What we've really... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel... View Details
Keywords: by Sean Silverthorne
- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home View Details
- 01 Jun 2017
- News
Better Hiring Through Brain Science
to a current tally of 25—and counts about two dozen clients. Among them is consumer goods giant Unilever, which has seen a 75 percent drop in hiring time since it started working with Pymetrics. “It used to... View Details
Keywords: Dan Morrell
- 01 Mar 2025
- News
Heartland
Let me tell you what’s fantastic about offal.” Jordan Kraft Lambert (MBA 2016), Colorado State University’s first director of agricultural innovation, is a full-body talker, and the topic of organ meat has her fired up. The parts of the cow typically seen as... View Details
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
whether you can buy T Mobile? The U.S. Department of Justice. Who decided it was a good idea to send consumers a text message before they exceeded data limits on their cell phones? The Federal Communications... View Details
Keywords: by Sean Silverthorne
- 01 Jun 1996
- News
Reinventing Marketing
such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says... View Details
- 01 Sep 2012
- News
Hierarchy's Last Stand
underperform and be overcompensated. A caricature, but sadly still true: consider the enormous pay packages for CEOs in companies that lose money. Shareholder protests (such as those in the United Kingdom), voting against compensation... View Details
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
Herzlinger: I've had it. [Laughs.] Just had it! You know, I did my doctoral thesis really by accident in a hospital. That was in 1971, 36 years ago. And at the time, I was astonished at how mismanaged that hospital was and how the most rudimentary kinds of business... View Details