Consumer Behavior - Publications - Faculty & Research

February 1991
Background Note

Note on Sealed Bid Auctions

Describes a simple approach to determining an appropriate bid for a sealed bid auction. View Details

Keywords: History; Management Style; Financial Management; Consumer Behavior; Accounting; Bids and Bidding; Decisions; Market Transactions; Decision Choices and Conditions; Competitive Strategy; Negotiation Style; Auctions

Citation

Find at Harvard

25 Sep 2009
News

finding plenty of ways that companies frustrate their customers. These days, health care, airlines, and telecommunications, to name a few, are sectors that can drive consumers up the wall. Are you, valued customer, treated well, or at... View Details

Keywords: Garry Emmons; Business Schools & Computer & Management Training; Educational Services

January 2010 (Revised March 2013)
Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem

HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details

Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry

Citation

Educators

Purchase

27 Sep 2011
First Look

First Look: September 27

scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things; (4) Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge; and (5)... View Details

Keywords: Sean Silverthorne

29 Jan 2019
News

Gloria Steinem and Diane Paulus Take Center Stage

Ademosu, (GMP 14, 2013), Managing Director and CEO of Credit Direct Limited. Ademosu led the team that launched Credit Direct Limited, the first and largest non-bank structured consumer lending business in Nigeria. Since its inception in... View Details

Keywords: Margie Kelley

01 Sep 2004
News

Promise & Perils

the local level, and typically filled rural niches for consumer goods. At their peak in the early 1990s, an estimated 19 million TVEs operated across the country. By contrast, the SOEs were controlled by various government ministries at... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

network, but pay only for those ads that entice a consumer to make a purchase. (This setup is different from other online advertising such as banner ads, where the seller pays for the placement when the View Details

Keywords: by Kim Girard; Advertising; Publishing

16 Jul 2014
HBS Case

Marketing Obamacare

and people don't like buying or paying for it. Therefore it takes skillful marketing to attract the attention of people and motivate the desired purchase behavior you are looking for." Amidst the generally dismal track record of the... View Details

Keywords: by Michael Blanding; Health

01 Jun 1996
News

Reinventing Marketing

such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says Quelch, "marketing researchers... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

22 Feb 2019
News

Empowering a New Generation of Business Leaders

into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details

Keywords: Margie Kelley; Arts, Entertainment

01 Dec 2020
News

Steady as She Goes

consumer behavior brought on by the pandemic to persist. Coles has seen a significant uptick in online ordering—Weckert estimates the company saw five years’ worth of adoption in six months—and people are... View Details

Keywords: April White; COVID-19; change management; leadership; women; grocery stores; Food and Beverage Stores; Retail Trade

01 Sep 2010
News

Dean Nohria Looks Ahead

beginning a distinguished two-decade academic career that culminated in his appointment, beginning July 1, as the School’s tenth Dean at age 48. A specialist in organizational behavior and leadership, Nohria has coauthored or coedited... View Details

Keywords: Roger Thompson

01 Sep 2004
News

Joe Toplyn (MBA 1979)

and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer... View Details

Keywords: comedy writing; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Motion Picture and Sound Recording Industries; Information

12 Jul 2004
Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

in the behaviors of employers purchasing health plans. In addition, some important system infrastructure needs to be put in place—rules and regulations that shift the incentives and create the right types of information. Let's look at... View Details

Keywords: by Michael E. Porter; Health

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

contain no preservatives. Its first pre-order sold out in December, and the team has since launched a few dozen retail and restaurant partnerships and an online retail shop as well. Because Tilden is a consumer product, Wood says the pair... View Details

Keywords: Margie Kelley

03 Aug 2010
First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog brand biography (UBB) to... View Details

Keywords: Martha Lagace

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

gradually. You build a Honda Scooter, then a Honda Civic, then a Honda Accord, and then an Acura. There is a lot of theory and research on how consumer behavior and perception changes over time. And that... View Details

Keywords: by Sean Silverthorne; Advertising

Web

Native American Heritage Month | Baker Library

Census Bureau's My Tribal Area data tool to view job and economic data on American Indian and Alaska Native tribal areas by state. Use Statista's "Consumer Insights" tool to unpack consumer attitudes and View Details

13 Sep 2016
First Look

September 13, 2016

forthcoming Organizational Behavior and Human Decision Processes Bounded Awareness: Implications for Ethical Decision Making By: Bazerman, Max, and Ovul Sezer Abstract—In many of the business scandals of the new millennium, the... View Details

01 Jun 2007
News

James McKenney Remembered

consumers and the grocery industry. An avid fly fisherman, McKenney loved the outdoors. “His second home, in Montana, was part of a large working cattle ranch, and at times my father was actively involved in running it,” his son William... View Details

Keywords: Information

Publications