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  • September 2020 (Revised July 2022)
  • Technical Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza
This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeting; Targeted Advertising; Pricing Algorithms; Ethical Decision Making; Customer Heterogeneity; Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Marketing Communications; Analytics and Data Science; Analysis; Decision Making; Ethics; Customer Relationship Management; E-commerce; Retail Industry; Apparel and Accessories Industry; United States
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  • Web

Entrepreneurship Course Online | HBS Online

detailed information on course requirements will be communicated at the start of the course. No grades are assigned for Entrepreneurship Essentials. Participants will either be evaluated as complete or not... View Details
  • June 2014
  • Case

Going Social: Durex in China

By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details
Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China
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  • 01 May 2020
  • What Do You Think?

Does Remote Work Mix with Organizational Culture?

Original Post We all have had conversations over the last few weeks with people working from home for the first time while sheltering from COVID-19. I've tried to use the opportunity to conduct an informal survey: How is it going? Do you... View Details
Keywords: by James Heskett
  • 25 Jul 2005
  • Research & Ideas

Fool vs. Jerk: Whom Would You Hire?

deny him the satisfaction of lording his knowledge over us. Everybody wants to work with the lovable star, and nobody wants to work with the incompetent jerk. But there are justifiable reasons to avoid the jerk. Sometimes it can be difficult to pry the needed View Details
Keywords: by Tiziana Casciaro & Miguel Sousa Lobo
  • 01 Sep 2006
  • News

Marketing Giant Ted Levitt Remembered

SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert Theodore (“Ted”) Levitt died at... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 04 Dec 2023
  • Blog Post

My Summer of Joy with the National Parks Service

Care Units. I came to school passionate about access and equity in health care, and curious about systemic barriers to resources that allow communities to live healthy lives. As soon as I got to campus though, I realized I had no idea how... View Details
  • February 2023 (Revised March 2023)
  • Case

Hey, Insta & YouTube, Are You Watching TikTok?

By: Felix Oberholzer-Gee
In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users... View Details
Keywords: Social Media; Applications and Software; Business Model; Competition; Organizational Change and Adaptation
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  • Web

John H. McArthur | About

John H. McArthur 1934—2019 John H. McArthur, a member of the Harvard Business School community for more than six decades—as student (MBA 1959 and DBA 1963), as faculty member (beginning in 1962), as Dean (from 1980 to 1995), and as Dean... View Details
  • 01 Jun 2024
  • News

Alumni and Faculty Books

“read-write” era, corporate networks democratized publishing. We are now in the midst of the “read-write-own” era, sometimes called web3, in which blockchain networks are granting power and economic benefits to communities of users, not... View Details
  • Web

HBS - The year in Review

and build and manage new systems. Throughout, the HBS community worked together to overcome the complexities inherent in this hybrid approach. Students Arrive More than 9,300 applicants sought a place in the MBA Program and nearly 800... View Details
  • Web

Capturing & Disseminating Video/Photography During Course Activities | About

Capturing & Disseminating Video/Photography During Course Activities The case and field methods, the hallmark pedagogies of Harvard Business School (HBS), are rooted in candid discussion, relying on the open exchange of information and... View Details
  • Web

Sexual Harassment & Other Sexual Misconduct | About

covered by the University’s policies related to sexual harassment and other sexual misconduct may still be a violation of HBS Community Values and considered by the School. For More Information Rachel Cohen,... View Details
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

signals and quickly adapt their activities to newly emerging information. They actively cooperate with external stakeholders (including, in some instances, their competitors) to pool and disseminate information and safeguard the stability... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 24 Nov 2003
  • Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

board performance even more difficult. Effective boards are those that take the initiative to design clear and focused forward-looking agendas, concentrating board energy on a company's specific value drivers, and then employing tools and View Details
Keywords: Re: Robert S. Kaplan & Krishna G. Palepu
  • Web

Business Economics Online Course | HBS Online

will not be eligible to retake the course. More detailed information on individual course requirements will be communicated at the start of the course. No grades are assigned for Economics for Managers.... View Details
  • Web

Judges - Alumni

Investors can only take in so much information in one meeting #2 - Be clear on why YOU are the best person to lead this company. As an investor, I am always looking for strong "founder business fit" #3 - Be clear on why NOW is the time... View Details
  • 06 Sep 2004
  • Research & Ideas

The Innovator’s Battle Plan

Remember the old saying: "It is not the size of the dog in the fight. It is the size of the fight in the dog." Gauging asymmetries is so essential to predicting outcomes because the availability of information about a threat or... View Details
Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth
  • 20 May 2022
  • Blog Post

Nucleate Eco: Connecting Aspiring MBA Entrepreneurs with Cutting Edge Climate Research

you’ll meet and greet with the PhD’s working on the technologies first-hand. We’ll have info sessions and information coming out in the early fall, so be on the lookout for that. Only passion and drive are required! What is value... View Details
  • 26 Jan 2024
  • Blog Post

Career Advice from the Guests of the HBS Climate Rising Podcast

Supports Corporate Boards to Accelerate Climate Action “Find something you really love and then get good at it, really specialized. That specialized could either be in a subject matter - you could be an expert in water, methane, or lots of other area - or you could be... View Details