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  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

example, both companies know that their investors are very concerned about the large amount of cash generated in oil and gas, but each has committed to explaining its use in a different way. While BP is very willing to state they will... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 09 Jan 2006
  • Research & Ideas

What Really Drives Your Strategy?

documents or written plans, but is the actual aggregation of commitments and their relationship to the realized strategy of the firm. If I'm the top management, how can I shape that process, manage it, and give it direction?—Joseph L.... View Details
Keywords: by Martha Lagace
  • 07 Feb 2012
  • First Look

First Look: February 7

develop a micro-insurance product for the rural poor. Can it be done profitably? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/212030-PDF-ENG Novo Nordisk: A Commitment to Sustainability Robert G. Eccles and Michael P.... View Details
Keywords: Sean Silverthorne
  • 07 Oct 2014
  • First Look

First Look: October 7

commitment dedicated to online marketplaces. In Greylock's view, 2014 was a special moment in time for online marketplaces, the beginning of a boom in the space that was being catalyzed by mobile technology and social identity. Rothman... View Details
Keywords: Sean Silverthorne
  • 27 May 2014
  • First Look

First Look: May 27

School Case 714-465 Patagonia (B) Patagonia produces high-quality environmentally friendly garments that command significant price premiums. In spring 2010, Patagonia rolled out a new, radical environmental initiative called "Product Lifecycle Initiative"... View Details
Keywords: Sean Silverthorne
  • 15 May 2020
  • Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

committed now to emerge more strongly out of this crisis? What can we afford? What are the implications for our staffing model? Individual-level observations On an individual basis there also are things we should not do and those that we... View Details
Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence
  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

focused on selling software to engineers and designers and might not be as committed to selling hardware, which cost less and offered a lower commission. Selling on Amazon was the easiest option of all, but meant sacrificing 12 to 18... View Details
Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

interested in health issues or paying for medical insurance. The Improvables: These are people who have become sick. They may not have been involved in their own health care earlier in their lives, but they are now committed to improving... View Details
Keywords: by Dina Gerdeman; Health
  • 15 Oct 2013
  • First Look

First Look: October 15

a Technology Company or a Beauty Company? Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer... View Details
Keywords: Sean Silverthorne
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

their own choices based on principles they can support. “Talented people are increasingly attracted to companies because of compatible values.” Not everything is good, true, and beautiful, of course. There are potential pitfalls. One is foolish choices, in which, for... View Details
Keywords: by Rosabeth Moss Kanter
  • 28 Feb 2005
  • Research & Ideas

How to Harness Auction Fever

wins, but because the average bid is probably the best estimate of actual value, the winner will likely have overpaid. The escalation of commitment is a self-justification story. Even if bidders have perfect information regarding the... View Details
Keywords: by Manda Salls; Web Services; Technology
  • 17 Nov 2003
  • Research & Ideas

The Business Case for Diabetes Disease Management

"silent killer" diabetes requires behavioral and lifestyle changes that are difficult for many patients to commit to, even patients with the best intentions. Privacy was another concern: Would employees be "penalized"... View Details
Keywords: by Martha Lagace; Health
  • 28 Apr 2003
  • Research & Ideas

Shareholders Key to Corporate Reform

correct the underlying weaknesses. When it comes to corporate governance, for too long we have relied on the first approach. It's time to take a deeper look, see where the stressors in the system lie, and commit to structural reforms. In... View Details
Keywords: by Cynthia A. Montgomery & Rhonda Kaufman
  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

surveyed had no systems in place to exploit early sales data. One retailer, for example, ordered garments and committed specific quantities of each stock-keeping unit (SKU) to each of its stores 11 months before the product was even... View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

the Largest Bank in the U.S.? When Jamie Dimon took over as CEO of JPMorgan Chase & Co. (JPMorgan Chase) in 2005, he reaffirmed the commitment to pursue a "universal bank" strategy—providing a full range of products and... View Details
Keywords: Dina Gerdeman
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

this case:http://cb.hbsp.harvard.edu/cb/product/812033-PDF-ENG Chris and Alison Weston (A) Sandra J. Sucher and Celia MooreHarvard Business School Case 612-019 Chris and Alison Weston describe how they, a well-educated middle class couple, ended up View Details
Keywords: Sean Silverthorne
  • 30 Jun 2009
  • First Look

First Look: June 30

examined. The creation of the bidet-toilet category in Japan was a defining accomplishment for TOTO, and this history has created a strong commitment to promoting it in the U.S. But given that TOTO has been highly successful selling... View Details
Keywords: Martha Lagace
  • 16 Nov 2010
  • Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

strategy," he advised. These views were challenged by one participant, however. For the sake of public trust, he said, Data.gov should focus on transparency rather than commit too much organizational attention to the development of... View Details
Keywords: by Martha Lagace; Technology
  • 04 Sep 2007
  • Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

plan and then staging commitments and implementation to reduce uncertainty while building a sustainable business. Established firms must adopt a similar approach to risk management when venturing into uncharted territories. You can't... View Details
Keywords: by Lynda M. Applegate
  • 31 Jan 2017
  • First Look

First Look at New Research: January 31, 2017

themselves. The findings contribute to theory by showing that perceptions of competence can positively color morality judgments, even when the competence displayed stems from committing an unethical act. The findings are the first to show... View Details
Keywords: Carmen Nobel
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