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Show Results For
- All HBS Web
(1,360)
- People (1)
- News (520)
- Research (684)
- Events (3)
- Multimedia (27)
- Faculty Publications (408)
- 19 Jun 2007
- First Look
First Look: June 19, 2007
launched the highly successful Go Red For Women campaign to help women understand their risk for heart disease. But Go Red became more than a fundraising vehicle. It energized the AHA and its 22 million volunteers, and potentially sparked... View Details
Keywords: Martha Lagace
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details
- 26 Jan 2016
- First Look
January 26, 2016
control over canvassers' selection and behavior than is typical to most campaigns. This paper takes a different approach by assigning entire precincts to either a control group or a treatment group in a countrywide experiment during François Hollande's View Details
Keywords: Sean Silverthorne
- May 2022
- Supplement
Maestro Pizza (C): Taking the Fight Outside
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (C): Taking the Fight Outside." Harvard Business School Supplement 722-401, May 2022.
- 21 Dec 2022
- News
HBS Community Comes Together in Wake of Ukraine Invasion
going to Ukrainian relief funds. (Poznansky also encourages anyone looking to help launch a Buy Ukrainian campaign or who knows of Ukrainian companies exporting goods or services to the USA to contact him at joelpoz@hotmail.com.) “It does... View Details
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
Handwashing By: Hussam, Reshmaan, Atonu Rabbani, Giovanni Reggiani, and Natalia Rigol Abstract—Regular handwashing with soap is believed to have substantial impacts on child health in the developing world. Most handwashing campaigns have... View Details
Keywords: by Sean Silverthorne
- 02 Sep 2014
- First Look
First Look: September 2
deal because the offer is well below what Southeastern believes is Dell Inc.'s intrinsic value. Southeastern, along with activist investor Carl Icahn, wage a campaign to defeat the go-private deal and propose a leveraged recapitalization... View Details
Keywords: Sean Silverthorne
- 25 Apr 2017
- First Look
First Look at New Research, April 25
of $191 million. Media entrepreneur L. Lowry Mays (MBA 1962) had built Clear Channel through a concerted campaign of acquisitions over 30 years by consolidating fragmented media businesses, delighting shareholders in the process. But... View Details
Keywords: Sean Silverthorne
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
manuals, "which gave the inexperienced airline 22 years of experience written down ... as formulas for success." In 1973, Southwest's head of marketing Jess Coker admitted as much when he stated that many of his airline's aggressive marketing View Details
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708034 The Campaign for Bank Insurance in Antebellum New York Harvard Business School Case 708-037 The New York State Legislature had come to a standstill in 1829 as lawmakers... View Details
Keywords: Martha Lagace
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details
- 02 Feb 2010
- First Look
First Look: Feb. 2
Accounting Research (forthcoming) Abstract We examine the accrual choices of outsourcing firms with links to U.S. congressional candidates during the 2004 elections, when corporate outsourcing was a major campaign issue. We find that... View Details
Keywords: Martha Lagace
- 24 Jul 2007
- First Look
First Look: July 24, 2007
displace incumbents. Download the paper: http://www.hbs.edu/research/pdf/07-033.pdf Cases & Course Materials AFL-CIO: Office of Investment and Home Depot Harvard Business School Case 407-097 Describes the AFL-CIO: Office of Investments activities in their View Details
Keywords: Martha Lagace
- 20 Sep 2012
- Research & Ideas
US Competitiveness at Risk
corporate tax code? Because the IRS wanted loopholes? No, because businesses pleaded for loopholes that benefited them. MP: And legislators saw a great way to get campaign contributions. Q: What reaction have you heard from the business... View Details
Keywords: Re: Michael E. Porter & Jan W. Rivkin
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
ideas. Chua repeated the study with college students, asking them to come up with a new advertising campaign for a fruit drink; again, those with more contacts in different cultures had the most creative ideas. In both cases, however,... View Details
Keywords: by Michael Blanding
- 29 Sep 2009
- First Look
First Look: September 29
Brookings, 2009) Abstract Energy policy is on everyone's mind these days. The U.S. presidential campaign focused on energy independence and exploration (drill, baby, drill), climate change, alternative fuels, even nuclear energy. But... View Details
Keywords: Martha Lagace
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
share buy-back campaign after experiencing a sharp fall in its share price following the end of the Dot-com bubble. The case provides a vehicle for exploring the ethical and human rights responsibilities of corporations in the technology... View Details
Keywords: Dina Gerdeman
- 17 Jan 2017
- First Look
First Look at New Research: January 17
campaign urging shareholders to vote against the merger. However, the National Pension Service (NPS)—a major shareholder of Samsung C&T—votes in favor of the deal. The case sheds lights on the political ties between the government and... View Details
Keywords: Sean Silverthorne
- Web
Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School
campaigns and popular traveling medicine shows that hired both Native and non-Native performers to peddle their products. They even had plans to build a store, which never materialized, where a performer would stir a large kettle of... View Details
- 01 Mar 2004
- News
New Horizons for Iraq
specialist who is in charge of the privatization process for nearly two hundred Iraqi state-owned businesses, excluding the country’s oil industry and large utilities. HBS Students with Military Service in support of the Iraq and Afghanistan View Details