Business To Business Marketing - Publications - Faculty & Research

September 2009 (Revised November 2010)
Case

Marquee: The Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong

In December 2008, nightlife impresario Noah Tepperberg celebrated the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for... View Details

Keywords: Forecasting and Prediction; Cost Management; Marketing Strategy; Competitive Strategy

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Video

Population Sampling - Business Analytics

15 Jun 2012
News

How Competition Can Encourage Unethical Business Practices

Harvard professor on A.I. job risks: We need to upskill and update business models

Tsedal Neeley, Harvard Business School professor, joins 'Squawk Box' to discuss the population's fears of AI eventually taking their job, if organizations should rethink business models and more. View Details

November 2023 (Revised January 2024)
Case

Votorantim: Uniting Family and Business Across Generations

By: Christina R. Wing, Carla Larangeira and Pedro Levindo

Over a 105-year span, the Ermírio de Moraes family built Votorantim, one of Latin America’s largest industrial conglomerates, and among Brazil’s topmost businesses, also credited for helping “build” the country over decades. By early 2023, Votorantim included... View Details

Keywords: Corporate Governance; Family Ownership; Business and Shareholder Relations; Family and Family Relationships; Agriculture and Agribusiness Industry; Chemical Industry; Mining Industry; Financial Services Industry; Latin America

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30 Nov 2021
In Practice

What's the Role of Business in Confronting Climate Change?

The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details

Keywords: by Lynn Schenk and Dina Gerdeman

Fast Answer

Oxford Business Group Country Reports

How do I access Oxford Business Group (OBG) reports? Oxford Business Group (OBG) provides in-depth reports on frontier market countries and sectors. READ ONLY: The... View Details

29 Nov 2016
HBS Seminar

Aneeta Rattan, London Business School

12 Dec 2013
HBS Seminar

William Kerr, Harvard Business School

22 Oct 2019
News

Episode 11: Karen Mills, Harvard Business School

26 Jun 2017
Video

Doing Good—in Business and Beyond

31 May 2016
HBS Seminar

Sandra Sucher, Harvard Business School

07 Nov 2013
HBS Seminar

Shawn Cole, Harvard Business School

07 Oct 2014
News

Business School Professor Argues for 'Decarbonized' Economy

27 Apr 2015
Blog Post

2+2: Building on Business Basics at HBS

training from HBS is invaluable when going to places to conduct business where what you are doing has never been done before.Where did you work before coming View Details

26 May 2016
Video

Harvard Business School Commencement 2016

11 Aug 2014
HBS Case

The Business of Behavioral Economics

choices, those efforts should be enough to change your behavior. If you know the consequences but still get fat, you must want to be overweight. “Losing $100 is more painful than gaining $100 is pleasurable”... View Details

Keywords: by Michael Blanding; Food & Beverage; Health

29 Jan 2014
HBS Seminar

Misiek Piskorski, Harvard Business School

24 Mar 2002
Research & Ideas

The Trick of Balancing Business and Government

Asked which institutions must be in place in order for African countries to grow, experts on a panel at the Africa Business Conference had no shortage of suggestions. One panelist, representing the... View Details

Keywords: by Martha Lagace

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Continuing Education - Business & Environment

created by climate change. Sustainable Business Strategy Online Become a purpose-driven leader by learning how to influence key stakeholders and integrate values into your work View Details

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