Publications

Airbnb During the Pandemic—Stakeholder Capitalism Faces a Critical Test

As the covid pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the... View Details

August 2008 (Revised August 2009)
Case

Lan Airlines in 2008: Connecting the World to Latin America

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Mitchel Jordan

Lan Airlines operates three distinct models: low-cost for domestic short-haul flights, full-service for international routes; and an international cargo business, the latter of which makes up 33% of Lan's overall revenues (markedly different from many U.S. legacy... View Details

Keywords: Business Model; Growth and Development Strategy; Competitive Advantage; Air Transportation Industry; Latin America

October 2015
Article

How Smart, Connected Products Are Transforming Companies

By: Michael E. Porter and James E. Heppelmann

The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products Are Transforming Competition," Harvard Business School professor Michael Porter and PTC president and CEO James... View Details

Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Structure; Operations; Business Strategy

Find at Harvard

April 2019 (Revised June 2019)
Case

Western Governors University: 10x Vision

By: William R. Kerr and Susie L. Ma

Western Governors University (WGU) was a nonprofit institution of higher education whose online learning model served more than 100,000 students in 2019 and was scaling rapidly. President Scott Pulsipher wanted to expand WGU’s reach to millions more with a plan called... View Details

Keywords: Online Education; Enrollment; Scaling; Higher Education; Internet and the Web; Business Model; Expansion; Growth and Development Strategy; Education Industry; United States

May 2023 (Revised June 2023)
Supplement

Novartis (C): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi

This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details

Keywords: Health Testing and Trials; Health Care and Treatment; Business Model; Problems and Challenges; Pharmaceutical Industry; Switzerland

June 2012 (Revised August 2012)
Case

MF Global: Changing Stripes

By: Clayton Rose, Yasmin Dahya and Jenevieve Lee

Jon Corzine became the CEO of MF Global in March of 2010. Eighteen months later, and in the wake of a massive trade in European sovereign debt, the firm filed for bankruptcy, the 8th largest in U.S. history. As the firm failed it was discovered that over $1.6 billion... View Details

Keywords: Strategy; Leadership; Governance; Bankruptcy; Financial Firms; Financial Crisis; Brokerage; Asset Management; Sovereign Finance; Insolvency and Bankruptcy; Borrowing and Debt; Trade; Business Model

27 Aug 2007
Op-Ed

Mattel: Getting a Toy Recall Right

Harvard Business School professor John Quelch is debuting a blog on marketing issues at Harvard Business Online. HBS Working Knowledge is reprinting his first entry, which looks at the Mattel toy... View Details

Keywords: by John Quelch; Consumer Products

September 1997 (Revised October 1997)
Case

Emmet Stephenson: Profile of an Entrepreneur

By: Ashish Nanda

Profiles the career of a Emmet Stephenson, the founder of over a dozen successful companies, as a model of entrepreneurship and management. View Details

Keywords: Business or Company Management; Entrepreneurship; Personal Development and Career

28 Sep 2021
News

Los Nuevos Mandamientos del Trabajo

15 Jul 2013
Research & Ideas

Five Imperatives for Improving Health Care

Innovation in health care treatment seems to far outpace innovation in health care business management. Just ask President Obama—two weeks ago he delayed enactment of a key provision of the new health care law for fear its requirements... View Details

Keywords: by Carmen Nobel; Health

December 2019 (Revised November 2021)
Course Overview Note

The Entrepreneurial Manager: Spring 2022

By: Mitchell Weiss and Benjamin Henkes

This is the course overview note for “The Entrepreneurial Manager,” taught in the first year at Harvard Business School. Students will learn how to be opportunity-driven managers and how to lead under uncertainty. They'll learn how to identify opportunities, how to... View Details

Keywords: Entrepreneurial Management; Entrepreneurship; Management

November 2022
Case

Goonj: Growing in the Face of a Pandemic

By: V. Kasturi Rangan and Priyank Narayan

Founded by the husband and wife team of Anshu and Meenakshi Gupta in 1999, Goonj had quickly emerged as one of the leading disaster relief and rural development organizations in India. Their main mode of development was through providing a clothing kit to the village... View Details

Keywords: COVID-19 Pandemic; Management; Family Business; Natural Disasters; Social Issues; Entrepreneurship; Operations; Business and Community Relations; Strategy; India

April 2023
Case

Fizzy Fusion: When Data-Driven Decision Making Failed

By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li

This is a case about a fictional New York beverage company called Fizzy Fusion. The business is facing supply chain and inventory management challenges with its new product, SparklingSip. Despite seeking help from a data science consulting firm, the machine learning... View Details

Keywords: Supply Chain Management; Production; Risk and Uncertainty; Analytics and Data Science; Food and Beverage Industry

28 May 2013
News

What the U.S. Can Learn From Healthcare Delivery Overseas

30 Apr 2024
Video

What Managers Can Learn from Jazz Improvisation

25 Jul 2023
Blog Post

Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow

building and well-being. The fellowship’s unique model provides funding for one graduating student to join an organization dedicated to creating local financial and business opportunities. The RISE Career... View Details

October 2008 (Revised October 2009)
Case

New Century Financial Corporation

By: Krishna G. Palepu, Suraj Srinivasan and Aldo Sesia

After years of rapid growth and stock price appreciation, New Century Financial Corporation, one of the largest subprime loan originators in the U.S., reported accounting problems in early 2007. The resulting liquidity crisis forced the company to file for Chapter 11... View Details

Keywords: Accounting Audits; Financial Reporting; Business Model; Financial Crisis; Insolvency and Bankruptcy; Mortgages; Financial Services Industry; United States