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Show Results For
- All HBS Web
(1,814)
- People (3)
- News (279)
- Research (1,342)
- Multimedia (6)
- Faculty Publications (899)
- 01 Dec 2016
- News
Inside the Bestseller List with James Andrew Miller
inside look at ESPN, with author Tom Shales—both bestsellers. “I love looking at organizations and studying and reporting on how they operate, what the culture is inside, and how the strategy changes over the course of a company’s life,”... View Details
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
attack is about, and what business the firm is engaged in. We discuss these different strategies in the article. In general, though, it's risky for the firm to ignore the activists' protests entirely. At a minimum, they need to understand... View Details
Keywords: by Cynthia Churchwell
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
headquarters in New York, one of the executives charged with growing the league's reach and revenues is Peter O'Reilly (MBA 2002), vice president, fan strategy & marketing. "My focus is on strengthening our year-round calendar for our... View Details
- September 1998 (Revised May 1999)
- Case
Arnold Communications
By: Teresa M. Amabile and Jeremiah Weinstock
The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details
Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry
Amabile, Teresa M., and Jeremiah Weinstock. "Arnold Communications." Harvard Business School Case 899-083, September 1998. (Revised May 1999.)
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely... View Details
- 20 Aug 2014
- News
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
- September 2008 (Revised October 2008)
- Case
Marc Abrahams: Annals of an Improbable Entrepreneur
By: Boris Groysberg and Michael Slind
Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details
Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career
Groysberg, Boris, and Michael Slind. "Marc Abrahams: Annals of an Improbable Entrepreneur." Harvard Business School Case 409-013, September 2008. (Revised October 2008.)
- November 1991
- Case
Magic Johnson: Endorsements ""After""...?
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details
Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry
Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.
- July 2004 (Revised March 2007)
- Case
Sony EyeToy
By: Anita Elberse and Youngme E. Moon
In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe
Elberse, Anita, and Youngme E. Moon. "Sony EyeToy." Harvard Business School Case 505-024, July 2004. (Revised March 2007.)
- 01 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
- February 2003 (Revised April 2004)
- Case
Pharmaceutical Industry, The: Challenges in the New Century
By: Stephen P. Bradley and James Weber
Provides a broad overview of the numerous internal and external forces that were driving change in the global pharmaceutical industry in 2003. These forces--including downward price pressures, political and social pressures, increased development costs, new... View Details
Keywords: Business Model; Change; Cost; Price; Globalization; Government and Politics; Brands and Branding; Industry Growth; Society; Competition; Consolidation; Technology; Pharmaceutical Industry
Bradley, Stephen P., and James Weber. "Pharmaceutical Industry, The: Challenges in the New Century." Harvard Business School Case 703-489, February 2003. (Revised April 2004.)
- Web
Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993) - Recruiting
I gained a deeper understanding of how businesses operate. While I entered with a focus on marketing, the exposure to all business functions helped me build a strong foundation for navigating the complex challenges of executive leadership. I learned the importance of... View Details
- March 2008 (Revised June 2008)
- Case
Sirtris Pharmaceuticals: Living Healthier, Longer
Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details
Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry
Stuart, Toby, and David Kiron. "Sirtris Pharmaceuticals: Living Healthier, Longer." Harvard Business School Case 808-112, March 2008. (Revised June 2008.)
- 01 Mar 2005
- News
In the Blood
company to Cargill, and I moved to the farm full time.” Today Three Chimneys employs 140 and encompasses 1,800 acres spread over six parcels of land: four are dedicated to mares and foals, one to yearlings, and the last to the farm’s stallion business. The View Details
- 09 Jan 2020
- Blog Post
Set Your Recruiting Vision for 2020
by using the resume database. Goal: Build a Strong Brand On-Campus through Remote Recruiting If you do not have the budget or time for on-campus recruiting, you aren’t alone. The good news is there are many different ways you can connect... View Details
Keywords: All Industries
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
Your research examines industries that once seemed doomed but have experienced a comeback. How does this happen? I did my dissertation work on the Swiss watch industry, and I looked at what it takes for a technology to reemerge. For over two centuries, Swiss mechanical... View Details
- October 2012
- Case
Sirtris Pharmaceuticals: Living Healthier, Longer (Abridged)
By: Toby Stuart and James Weber
Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details
Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry
Stuart, Toby, and James Weber. "Sirtris Pharmaceuticals: Living Healthier, Longer (Abridged)." Harvard Business School Case 813-029, October 2012.
- January 2003 (Revised February 2003)
- Case
Office Depot, Inc.: Business Transformation (A)
By: James L. Heskett, Dan Maher, Daniel F. OBrien, Thomas Watson and Jeffrey F. Rayport
The company's management is considering the possibility of launching a rebranding campaign around the promises "What you need. What you need to know." The questions are whether and when to launch the campaign in view of the large number of training efforts and... View Details
Keywords: Corporate Entrepreneurship; Advertising Campaigns; Brands and Branding; Business Strategy; Technology Adoption; Transformation; Market Timing; Growth and Development; Training; Retail Industry
Heskett, James L., Dan Maher, Daniel F. OBrien, Thomas Watson, and Jeffrey F. Rayport. "Office Depot, Inc.: Business Transformation (A)." Harvard Business School Case 803-111, January 2003. (Revised February 2003.)