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  • All HBS Web  (2,035)
    • People  (13)
    • News  (424)
    • Research  (1,315)
    • Events  (1)
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  • All HBS Web  (2,035)
    • People  (13)
    • News  (424)
    • Research  (1,315)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (812)
← Page 65 of 2,035 Results →
  • July 2018
  • Teaching Note

Ron Johnson: A Career in Retail

By: Ryan Raffaelli
In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures... View Details
Keywords: Leadership; Leadership Development; Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Organizational Behavior; Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States
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Raffaelli, Ryan. "Ron Johnson: A Career in Retail." Harvard Business School Teaching Note 419-010, July 2018.
  • October 1999 (Revised September 2005)
  • Case

Eddie Bauer, Inc.

By: David E. Bell and Ann Leamon
Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible? View Details
Keywords: Management; Brands and Branding; Marketing Channels; Product Positioning; Business Strategy; Internet
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Bell, David E., and Ann Leamon. "Eddie Bauer, Inc." Harvard Business School Case 500-034, October 1999. (Revised September 2005.)
  • October 2012
  • Case

Sirtris Pharmaceuticals: Living Healthier, Longer (Abridged)

By: Toby Stuart and James Weber
Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details
Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry
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Stuart, Toby, and James Weber. "Sirtris Pharmaceuticals: Living Healthier, Longer (Abridged)." Harvard Business School Case 813-029, October 2012.
  • June 2010 (Revised January 2012)
  • Case

Blue Man Group: Creativity, Life and Surviving an Economic Meltdown

In 2008, Blue Man Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, and Phil Stanton as they pursue their creative passion and build the... View Details
Keywords: Arts; Financial Crisis; Entrepreneurship; Crisis Management; Growth and Development Strategy; Brands and Branding; Personal Development and Career; Creativity; Entertainment and Recreation Industry
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Chakravorti, Bhaskar, and Shirley M. Spence. "Blue Man Group: Creativity, Life and Surviving an Economic Meltdown." Harvard Business School Case 810-108, June 2010. (Revised January 2012.)
  • Career Coach

Dan Mindus

Dan (Yale '01, HBS '08) is Founder and Managing Partner at NextGen Venture Partners, an early-stage venture capital firm with $200M+ in assets under management. NextGen has a unique, network-driven model with more than 1600 entrepreneurs... View Details
Keywords: Entrepreneurship; Venture Capital; Financial Services (All)
  • 16 Dec 2013
  • HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

operational innovation to manage the tradeoff between cost and quality. It's an issue you find in every business, whether you're a chef or an executive at Mercedes or BMW or Apple." In November, Oldani visited Pisano's second-year... View Details
Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage
  • 01 Mar 2006
  • News

Faculty Books

its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human-resource management. Managing Product and Service Development by Stefan H. Thomke... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • May 2024 (Revised February 2025)
  • Case

Lowe's: Improving the Total Home Strategy

By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani
In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details
Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina
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Ofek, Elie, K. Shelette Stewart, and Alicia Dadlani. "Lowe's: Improving the Total Home Strategy." Harvard Business School Case 524-054, May 2024. (Revised February 2025.)
  • 01 Apr 2002
  • News

Q&A - Mark Fields

unsuccessful growth strategies, and a brand image — Mazda was once synonymous with innovation and excitement — that had become blurred. To fix those things, we had to win the support of the management team... View Details
Keywords: auto; Mazda; Ford; Mark Fields; Machinery Manufacturing; Manufacturing
  • 01 Jun 2018
  • News

Floor It

the experience of businesses including Keurig, Peloton, and Rent the Runway to develop more effective strategies to engage and educate patients about precision medicine, the need for genetic testing, and the importance of sharing that information. Techniques included... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
  • September 1996 (Revised March 1999)
  • Case

EMDICO (B)

By: John A. Quelch
Supplements the (A) case. View Details
Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia
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Quelch, John A., and Yoshinori Fujikawa. "EMDICO (B)." Harvard Business School Case 597-030, September 1996. (Revised March 1999.)
  • 15 Jun 2021
  • News

Elevator Pitch: Dress Code

Video Embed Animation by Drue Wagner and Troubadour Image + Sound The Yes Julie Bornstein (MBA 1997), cofounder and CEO; former COO, Stitch Fix Jennifer Koen-Horowitz (MBA 1997), head of brand marketing and PR Vision: The Spotify of... View Details
Keywords: online shopping; fashion; mobile technology; entrepreneurship; startup; Nonstore Retailers; Retail Trade
  • 15 Dec 2024
  • News

Editor's Letter

Illustration by Antonio Giovanni Pinna Illustration by Antonio Giovanni Pinna Change is hard. I am reminded of this every time I get a new laptop and there are new, generational expectations that require me to hunt down videos of overly caffeinated youths walking me... View Details
  • 17 Jun 2016
  • Op-Ed

Companies Need to Start Marketing Security to Customers

boards of directors are keenly interested in the latest sustainability or corporate responsibility report. They do not routinely ask for or receive a product safety review. Risk management committees typically focus on financial controls,... View Details
Keywords: by John A. Quelch; Entertainment & Recreation
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

most firms are reducing spending on the market research that would help manage that uncertainty. In the United States, spending on market research has dipped for four consecutive quarters, and chief marketing officers don't expect the... View Details
Keywords: by John Quelch
  • 04 Mar 2015
  • News

How Harley-Davidson is Cruising in India

Keywords: Transportation
  • 01 Dec 2013
  • News

Faculty Books

grading standards? Associate Professor Francesca Gino and colleagues investigate the phenomenon of the "fundamental attribution error." The Case for Combating Climate Change with Nuclear Power and Fracking Senator John Heinz Professor of View Details
  • 01 Jun 2015
  • News

Ask the Expert: The Kids Are All Right

their social conscience. To them, doing good is just table stakes. Scratch has developed a proprietary methodology examining “brand love” to decode the science of brand affinity across generations. We found that millennials assume that... View Details
  • October 1998 (Revised November 2001)
  • Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts
Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details
Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston
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Cyr, Linda A., Joseph B. Lassiter III, and Michael J. Roberts. "Boston Beer Company: Light Beer Decision." Harvard Business School Case 899-058, October 1998. (Revised November 2001.)
  • Web

A Marketing Revolution - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “Between the end of the Civil War and the turn of the century, conditions in the American economy and in society merged to satisfy the... View Details
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