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Publications

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  • All HBS Web  (2,035)
    • People  (13)
    • News  (424)
    • Research  (1,315)
    • Events  (1)
    • Multimedia  (5)
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Show Results For

  • All HBS Web  (2,035)
    • People  (13)
    • News  (424)
    • Research  (1,315)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (812)
← Page 65 of 2,035 Results →
  • 01 Dec 2013
  • News

Faculty Books

grading standards? Associate Professor Francesca Gino and colleagues investigate the phenomenon of the "fundamental attribution error." The Case for Combating Climate Change with Nuclear Power and Fracking Senator John Heinz Professor of View Details
  • 17 Jun 2016
  • Op-Ed

Companies Need to Start Marketing Security to Customers

boards of directors are keenly interested in the latest sustainability or corporate responsibility report. They do not routinely ask for or receive a product safety review. Risk management committees typically focus on financial controls,... View Details
Keywords: by John A. Quelch; Entertainment & Recreation
  • Career Coach

Matt Spielman

Matt (Columbia ’94, HBS ’99)  is the Founder and Managing Partner of Inflection Point Partners, an executive coaching and leadership development firm dedicated to igniting careers and energizing lives. Matt and his team at Inflection... View Details
Keywords: Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

of each segment is changing, and how the company's products and services address the needs of each segment. The product was developed by Gail McGovern, a professor of management practice, and John Quelch, the Senior Associate Dean and... View Details
Keywords: by Sean Silverthorne
  • Career Coach

Andrea Kimmel

banking prior to HBS and then led to consumer and retail brand marketing and finally to the start-up she began in the childcare industry in 2011 which she has grown to 2 locations and soon to be a franchise. Work Experience: Deutsche... View Details
Keywords: Education; Entrepreneurship; Investment Banking; Financial Services (All); Retail
  • December 2008
  • Case

Taylor Fresh Foods

By: David E. Bell, Natalie Kindred and Mary Louise Shelman
In 13 years, Bruce Taylor had built Taylor Fresh Foods into a $1 billion company and the top supplier of salads to the U.S. food service industry and to supermarket deli departments. In 2008, he was convinced that the time was right to make a big push in the fresh food... View Details
Keywords: Food; Brands and Branding; Demand and Consumers; Supply Chain Management; Competition; Expansion; Agriculture and Agribusiness Industry; United States
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Bell, David E., Natalie Kindred, and Mary Louise Shelman. "Taylor Fresh Foods." Harvard Business School Case 509-008, December 2008.
  • January 2006 (Revised December 2006)
  • Case

Toyota Motor Corporation: Launching Prius

By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa
In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the... View Details
Keywords: Environmental Sustainability; Product Launch; Transportation; Brands and Branding; Manufacturing Industry; Green Technology Industry; Auto Industry; Japan
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Reinhardt, Forest L., Dennis A. Yao, and Masako Egawa. "Toyota Motor Corporation: Launching Prius." Harvard Business School Case 706-458, January 2006. (Revised December 2006.)
  • 01 Apr 2002
  • News

HBS Press Books in Brief

Featuring all-star names in marketing such as Don Peppers, Martha Rogers, David Aaker, and Kevin Keller, this dynamic collection provides a diverse look at the field of marketing. From global branding to one-to-one marketing to View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • August 2016
  • Supplement

HEINEKEN—Brewing a Better World (B)

By: Forest L. Reinhardt, José Alvarez and Tonia Junker
This is a follow-up to the “HEINEKEN—Brewing a Better World (A)” case, with updated information on sustainability at HEINEKEN and some new initiatives. View Details
Keywords: Brands and Branding; Corporate Strategy; Supply Chain Management; Food and Beverage Industry
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Reinhardt, Forest L., José Alvarez, and Tonia Junker. "HEINEKEN—Brewing a Better World (B)." Harvard Business School Supplement 717-001, August 2016.
  • January 2008
  • Case

Procter & Gamble Brazil (A): 2 1/2 Turnarounds

By: Rosabeth Moss Kanter and Matthew Bird
Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of... View Details
Keywords: Innovation and Management; Growth and Development Strategy; Brands and Branding; Demand and Consumers; Product Development; Organizational Change and Adaptation; Expansion; Consumer Products Industry; Caracas
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Kanter, Rosabeth Moss, and Matthew Bird. "Procter & Gamble Brazil (A): 2 1/2 Turnarounds." Harvard Business School Case 308-081, January 2008.
  • 01 Jun 2001
  • News

Teaching for the Ages: the MBA Classroom in the 21st Century

different could things be?” It’s only been thirteen years since I graduated from HBS, and we in the Class of 1988 were remarkably forward-thinking about technology. Ours was the first class to have a subject called Management Information... View Details
Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • 01 Jun 2001
  • News

A Match Made in Heaven

Back in the 1980s, while working as a high-priced management consultant, Jim Koch (MBA ’74) decided what this country really needed was an exceptional glass of beer. He drained his savings, maxed out his credit cards, and using an old... View Details
Keywords: Samuel Adams; The Boston Beer Company; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 01 Dec 2003
  • Research & Ideas

Sometimes Success Begins at Failure

that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it... View Details
Keywords: by Henry Chesbrough; Health; Pharmaceutical
  • 28 Feb 2020
  • News

Kelly Campbell Named President of Hulu

and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as View Details
Keywords: Arts, Entertainment
  • May 2013 (Revised April 2015)
  • Case

Ron Johnson: Retail at Target, Apple, and J.C. Penney

By: Das Narayandas, Kerry Herman and Lisa Mazzanti
In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures... View Details
Keywords: Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States
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Narayandas, Das, Kerry Herman, and Lisa Mazzanti. "Ron Johnson: Retail at Target, Apple, and J.C. Penney." Harvard Business School Case 513-103, May 2013. (Revised April 2015.)
  • March 1996 (Revised November 1997)
  • Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
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Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
  • 01 Dec 2016
  • News

Carving a Niche

strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller and more premium than it used to... View Details
Keywords: Julia Hanna
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

brand and strategy. Managers must manage. In an extended disruption, it may even be in your long-term interest to find supply alternatives for a customer. Few quota-carrying salespeople will or can do that.... View Details
Keywords: by Frank V. Cespedes
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

Great chefs, like great artists, go far beyond their materials (in this case, food) to provoke an experience that fulfills their creative vision. Unlike artists, however, they are running a business that requires putting diners in the seats, balancing costs, and View Details
Keywords: by Michael Blanding; Food & Beverage
  • 15 Dec 2024
  • News

Editor's Letter

tech-support items. (Mind you, this is coming from someone who managed to call 911 when changing the band on his smartwatch, so consider these complaints with that context.) But the changes we made are weightier than your average tech... View Details
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