Attraction - Publications - Faculty & Research

05 Mar 2012
Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

of talk show host Ellen DeGeneres as a company spokeswoman, and the ingredients are moving into in place to create a buzz around the brand. The store-within-a-store concept promises to provide Penney with the unique merchandise it needs to stand out and View Details

Keywords: by Kim Girard; Retail

08 Feb 2000
Research & Ideas

Building Effective R&D Capabilities Abroad

excellence. Xerox also realized that it had to hire a renowned local scientist as the initial laboratory leader. The leader needed to be able to understand the local scientific community, attract junior scientists with high potential, and... View Details

Keywords: by Walter Kuemmerle

22 Feb 2022
News

A World of Difference

of that talent, and not get any better. We have never seen an organization become more inclusive that didn’t also attract people with lots and lots of difference. Inclusion always begets difference, but diversity may or may not beget... View Details

Keywords: Jen McFarland Flint

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

solar energy has become cheap enough to compete with gas and coal. Wind energy is typically more effective than solar, and due to advances in engineering, more wind locations provide grid-parity green energy. Solar and wind will continue their impressive evolution and... View Details

26 Jun 2023
Blog Post

ClimateCAP 2023 & ClimateCAP Fellowship

Fellowship is its vision to connect MBA students from different schools who are passionate about climate. The application is open to all MBA students across the world, which is an attractive proposition as you don’t often get the chance... View Details

25 Jul 2005
Research & Ideas

Fool vs. Jerk: Whom Would You Hire?

ideas, more willing to help, and more trusting than would typically be the case. A similarly positive environment can be created if you work with someone who has an attractive personality—someone who is empathetic, for example, or... View Details

Keywords: by Tiziana Casciaro & Miguel Sousa Lobo

Research Summary

Informing Brand Marketing Practice

Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details

Web

the Art of American Advertising - Advertising Products

rage for picturesque advertising which has marked the present popular renaissance in art has excited the keenest competitions in the production of beautiful designs and attractive novelties. The business in advertising cards has grown to... View Details

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

traditional resellers. Also, MSPs can be less capital intensive for start-ups. No wonder, then, that an increasing number of entrepreneurial ventures such as thredUP have been attracted to the MSP model. But in 2012 thredUP's management... View Details

Keywords: by Julia Hanna

Web

Establish the enduring structures required for the journey ahead. - Advancing Racial Equity

from and build upon the deep expertise on race that exists in universities, businesses, and other institutions throughout the world. One of the Initiative’s critical aims is to make HBS a far more attractive destination for scholars who... View Details

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

coming attractions in the retail industry. In summary, just as category killers led to the demise of mom-and-pop shops, e-tailers are leading to the death of the big-box category killer. The economics of the Internet and its View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

01 Jun 2013
News

Building a Better Brazil

Education programs, which annually attract some 10,000 executives from around the world—a substantial proportion of them from Brazil. Esteves, a member of the School's Latin America Advisory Board, and his colleagues have previously... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Paper Manufacturing; Manufacturing

September 2020 (Revised June 2021)
Case

Algramo

By: Michael Chu, Monica Silva and Mariana Cal

Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores... View Details

Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile

Citation

Educators

Purchase

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

in Shakespeare and English, became fascinated with the retailing field. In 1958, he described what was happening in the world of retail after the Second World War. He observed that new retailing concepts typically begin with low-price strategies with the goal of View Details

Keywords: by James Heskett; Retail

08 Feb 2017
Blog Post

How I Chose My HBS Recommenders

education, and economic development. There are a few common reasons why most of my classmates wanted to come to HBS. I chose HBS for two reasons. First, it provided me with an opportunity to reflect on my life and career thus far, and where I would like to go in the... View Details

11 Mar 2021
News

Leading with Heart

basically to impress her. So I learned how to sing. I learned how to play music and martial arts and many of those things basically just to make sure that she was attracted to me and she found me to be a worthy match. She's a very... View Details

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

center that will attract users to your space and get the user-innovators to self-identify. Beyond that, foster a space where a community can collaborate and criticize both your work and their own work. That's how to get the most out of... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

Profile

Kiran Gandhi

Ideo, a leading innovation and design firm that I had never heard of before, and I was so inspired by design thinking methodology. So this summer, I’ll be one of sixteen HBS students working with Ideo and the Harvard iLab on an assignment to invent new ways for... View Details

Keywords: Entertainment/Media

16 Jul 2012
Working Paper Summaries

Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production

Keywords: by Laura Alfaro & Maggie X. Chen

06 Aug 2012
Research & Ideas

Strategic Intelligence: Adapt or Die

performance, I mean return on investment; by superior I mean more value than your competitors. If you create more value than your competitors over time, then you will attract more investment in a virtuous circle that makes you more... View Details

Keywords: by Michael Blanding

Publications