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  • All HBS Web  (5,739)
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  • All HBS Web  (5,739)
    • People  (14)
    • News  (1,327)
    • Research  (3,201)
    • Events  (40)
    • Multimedia  (100)
  • Faculty Publications  (2,508)
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  • June 2019
  • Case

Mercedes and the Relaunch of Maybach: Reviving a Heritage Automobile Brand

By: Anat Keinan, Klaus Heine, Marie-Cecile Cervellon and Sandrine Crener
The case traces the growth of Maybach from its origins as a pioneer in car manufacturing to its relaunch by parent company Mercedes Benz AG (now Daimler AG). It covers the relaunch strategy implemented by the German car manufacturer and examines the challenges of... View Details
Keywords: Heritage Brand; Relaunch; Brands and Branding; Luxury; Product Launch; Strategy; Auto Industry
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Keinan, Anat, Klaus Heine, Marie-Cecile Cervellon, and Sandrine Crener. "Mercedes and the Relaunch of Maybach: Reviving a Heritage Automobile Brand." Harvard Business School Case 519-099, June 2019.
  • 2025
  • Working Paper

Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing

By: Chiara Farronato, Audrey Fradkin and Tesary Lin
We study the welfare consequences of choice architecture for online privacy using a field experiment that randomizes cookie consent banners. We study three ways in which firms or policymakers can influence choices: (1) nudging users through banner design to encourage... View Details
Keywords: Consumer Behavior; Decision Choices and Conditions; Welfare; Policy
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Farronato, Chiara, Audrey Fradkin, and Tesary Lin. "Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing." NBER Working Paper Series, No. 34025, July 2025.
  • August 2021
  • Article

Business Education as If People and the Planet Really Matter

By: Andrew J. Hoffman
Mounting concern over capitalism’s inability to address systemic challenges in our natural world (i.e. climate change) and social world (i.e. income inequality) is prompting reexamination of capitalism within business groups. This article argues that a concurrent... View Details
Keywords: Climate Change; Equality and Inequality; Corporate Governance; Corporate Social Responsibility and Impact; Social Issues; Business Education; Transformation
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Hoffman, Andrew J. "Business Education as If People and the Planet Really Matter." Strategic Organization 19, no. 3 (August 2021): 513–525.
  • July 2021
  • Article

Invisible Inequality Leads to Punishing the Poor and Rewarding the Rich

By: Oliver P. Hauser, Gordon T. Kraft-Todd, David Rand, Martin A. Nowak and Michael I. Norton
Four experiments examine how the lack of awareness of inequality affects behaviour towards the rich and poor. In Experiment 1, participants who became aware that wealthy individuals donated a smaller percentage of their income switched from rewarding the wealthy to... View Details
Keywords: Income Transparency; Income; Wealth; Equality and Inequality; Knowledge; Behavior; Outcome or Result; Society; Policy
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Hauser, Oliver P., Gordon T. Kraft-Todd, David Rand, Martin A. Nowak, and Michael I. Norton. "Invisible Inequality Leads to Punishing the Poor and Rewarding the Rich." Behavioural Public Policy 5, no. 3 (July 2021): 333–353.
  • 19 Feb 2009
  • Working Paper Summaries

Dishonest Deed, Clear Conscience: Self-Preservation through Moral Disengagement and Motivated Forgetting

Keywords: by Lisa L. Shu, Francesca Gino & Max H. Bazerman
  • 29 Nov 2017
  • News

How to Succeed in Business (According to a 15th Century Trade Merchant)

  • 22 Apr 2014
  • News

Exploring and defining a vision of responsible business leadership

Harvard Business School Visiting Scholar Karthik Ramanna talks about the School's role in promoting ethical thinking and responsible action by business leaders. (Published April 2014) View Details
  • March 2015
  • Article

Institutional Theory and the Natural Environment: Research in (and on) the Anthropocene

By: Andrew J. Hoffman and P. Devereaux Jennings
This review article summarizes the main tenets of institutional theory as they apply to the topic of the Anthropocene in the domain of organization and the natural environment. But our review is distinctive for two reasons: First, it is focused on providing avenues... View Details
Keywords: Institutional Theory; Natural Environment; Society
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Hoffman, Andrew J., and P. Devereaux Jennings. "Institutional Theory and the Natural Environment: Research in (and on) the Anthropocene." Special Issue on Review of the Literature on Organizations and Natural Environment: From the Past to the Future edited by Stephanie Bertels and Frances Bowen. Organization & Environment 28, no. 1 (March 2015): 8–31.
  • May 2021
  • Case

The SMA Foundation: Steering Therapeutic Research and Development in a Rare Disease

By: Amitabh Chandra, Spencer Lee-Rey and Caroline Marra
This case explores incentives for rare disease drug development by chronicling the role of the Spinal Muscular Atrophy (SMA) Foundation in forming strategic partnerships with the scientific research community and pharmaceutical developers to transform the trajectory... View Details
Keywords: Innovation and Invention; Strategy; Business or Company Management; Society; Health; Public Administration Industry; Health Industry; United States
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Chandra, Amitabh, Spencer Lee-Rey, and Caroline Marra. "The SMA Foundation: Steering Therapeutic Research and Development in a Rare Disease." Harvard Business School Case 621-112, May 2021.
  • January 2018
  • Technical Note

Business at the Base of the Pyramid: Understanding Impact and Impact Evaluations

By: V. Kasturi Rangan and Tricia Gregg
Unlike financial success, there is no clear consensus regarding how best to define and measure social impact. This HBS Technical Note written for students of the HBS MBA course Business at the Base of the Pyramid (BBOP), offers readers pragmatic perspectives on how the... View Details
Keywords: Developing Countries and Economies; Social Issues; Value Creation; Human Needs; Performance Evaluation
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Rangan, V. Kasturi, and Tricia Gregg. "Business at the Base of the Pyramid: Understanding Impact and Impact Evaluations." Harvard Business School Technical Note 518-057, January 2018.
  • February 2013 (Revised February 2013)
  • Case

King Abdullah Economic City in 2009: Population Drivers and Cash Flow

By: John D. Macomber
CEO of high profile new economic city in Saudi Arabia must decide how to allocate limited investment funds across projects under duress. Issues include understanding core economic drivers, planning infrastructure investment and return, attracting multinationals, energy... View Details
Keywords: Urban Development; Infrastructure; Real Estate Industry; Saudi Arabia
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Macomber, John D. "King Abdullah Economic City in 2009: Population Drivers and Cash Flow." Harvard Business School Case 213-095, February 2013. (Revised February 2013.)
  • June 2017 (Revised August 2018)
  • Supplement

Making Target the Target: Boycotts and Corporate Political Activity (B)

By: Nien-hê Hsieh and Victor Wu
Supplements the (A) Case. View Details
Keywords: Campaign Finance Reform; Corporate Political Activity; Lobbying; LGBTQ; Campaign Contributions; Campaign Finance; Retail; Shareholder Activism; Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
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Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity (B)." Harvard Business School Supplement 317-131, June 2017. (Revised August 2018.)
  • Article

Informal Family Insurance and the Design of the Welfare State

By: Rafael Di Tella and Robert MacCulloch
We study unemployment benefit provision when the family also provides social insurance. In the benchmark case, more generous State transfers crowd out family risk-sharing one-for-one. An extension gives the State an advantage in enforcing transfers through taxes... View Details
Keywords: Insurance; Design; Welfare
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Di Tella, Rafael, and Robert MacCulloch. "Informal Family Insurance and the Design of the Welfare State." Economic Journal 112, no. 477 (February 2002): 481–503.
  • Aug 2005 - 2005
  • Conference Presentation

Agency and Institutions: The Enabling Role of Individuals' Social Position

By: Julie Battilana
Keywords: Civil Society or Community
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Battilana, Julie. "Agency and Institutions: The Enabling Role of Individuals' Social Position." Paper presented at the Academy of Management Annual Meeting, Honolulu, HI, August 2005.
  • 2009
  • Working Paper

Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation

By: James K. Sebenius
When facing a cross-border negotiation, the standard preparatory assessments -- of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc. -- should be... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Negotiation Process; Societal Protocols; Competitive Advantage; Cooperation
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Sebenius, James K. "Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation." Harvard Business School Working Paper, No. 10-048, December 2009.
  • Article

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

By: John A. Deighton and Kent Grayson
Keywords: Marketing; Relationships; Management; Public Opinion
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Deighton, John A., and Kent Grayson. "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus." Journal of Consumer Research 21, no. 4 (March 1995).
  • Web

Buy Now, Pay Later: Credit and the Market Economy: The Rise of Credit Reporting

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit View Details
  • September 2010
  • Teaching Note

Acumen Fund: Measurement in Impact Investing (TN) (A) and (B)

By: Alnoor Ebrahim
Teaching Note for 310011 and 310017. View Details
Keywords: Projects; For-Profit Firms; Networks; Health Care and Treatment; Performance Evaluation; Investment Portfolio; Asset Pricing; Competition; Multinational Firms and Management; Venture Capital; Investment Return; Poverty; Financial Services Industry; Kenya
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Ebrahim, Alnoor. "Acumen Fund: Measurement in Impact Investing (TN) (A) and (B)." Harvard Business School Teaching Note 311-056, September 2010.
  • Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

important move, is Public Opinion.” 10 Hill argued that “the highest purpose of public relations is to foster and promote understanding among people. For this reason, the art of communication assumes great... View Details
  • February 1993 (Revised June 1993)
  • Case

Bidwell Training Center, Inc. and Manchester Craftsmen's Guild: Preparation in Pittsburgh

By: James L. Heskett and Roger H. Hallowell
Bill Strickland, executive director of both Bidwell Training Center and Manchester Craftsmen's Guild, has built a highly successful training organization to enable underprivileged minorities in Pittsburgh to escape the cycle of poverty. His success has led to questions... View Details
Keywords: Training; Non-Governmental Organizations; Leadership; Society; Competency and Skills; Pittsburgh
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Heskett, James L., and Roger H. Hallowell. "Bidwell Training Center, Inc. and Manchester Craftsmen's Guild: Preparation in Pittsburgh." Harvard Business School Case 693-087, February 1993. (Revised June 1993.)
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