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      Application Performance ManagementRemove Application Performance Management →

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      • March 2005 (Revised May 2009)
      • Case

      Columbia's Final Mission

      By: Michael Roberto, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman and Erika Ferlins
      On February 1, 2003, the Shuttle Columbia disintegrated upon re-entry into the Earth's atmosphere, and the seven astronauts onboard lost their lives. Explores Columbia's final mission from the perspective of six key managers and engineers associated with NASA's Space... View Details
      Keywords: Decision Choices and Conditions; Leadership; Crisis Management; Management Teams; Organizational Culture; Aerospace Industry
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      Roberto, Michael, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman, and Erika Ferlins. "Columbia's Final Mission." Harvard Business School Multimedia/Video Case 305-032, March 2005. (Revised May 2009.)
      • February 2005 (Revised November 2012)
      • Case

      Chuck's Wagon Inc.

      By: Paul W. Marshall and Derek Lewis
      This case describes the experiences of an HBS student as he takes on the challege of transitioning from an intern to a president at a small consumer packaged goods firm in Southern Texas. This HBS student is confronted with the opportunity to perform an operational and... View Details
      Keywords: Consumer Goods; Operations Strategy; Executive Development; Strategy; Small Business; Production; Transformation; Management Skills; Financial Strategy; Consumer Products Industry; Texas
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      Marshall, Paul W., and Derek Lewis. "Chuck's Wagon Inc." Harvard Business School Case 805-100, February 2005. (Revised November 2012.)
      • 2005
      • Working Paper

      Macro for Managers

      By: David A. Moss
      This note attempts to provide a conceptual overview of macroeconomics. Designed for managers and students of management, it emphasizes fundamental ideas and relationships, rather than mathematical models and formulas. The note identifies—and is structured around—three... View Details
      Keywords: Macroeconomics; Money; Relationships; Performance Expectations
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      Moss, David A. "Macro for Managers." Harvard Business School Working Paper, No. 05-042, January 2005.
      • December 2004 (Revised May 2005)
      • Case

      Nestle: Sustainable Agriculture Initiative

      By: Forest L. Reinhardt
      Swiss food giant Nestle attempts to improve the performance of its suppliers of agricultural commodities to raise quality, lower costs, and contribute to sustainable development. Its initiatives focus first on coffee, cocoa, and milk. Nestle managers assert that the... View Details
      Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues; Business and Community Relations; Corporate Strategy; Agribusiness; Supply Chain Management; Marketing Strategy; Value Creation; Food and Beverage Industry; Agriculture and Agribusiness Industry
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      Reinhardt, Forest L. "Nestle: Sustainable Agriculture Initiative." Harvard Business School Case 705-018, December 2004. (Revised May 2005.)
      • November 2004 (Revised May 2010)
      • Case

      RightNow Technologies

      By: William A. Sahlman and Dan Heath
      The founder and CEO of a CRM software start-up must decide between an attractive acquisition offer and the opportunity to go public. Discusses the growth of the company--including a lengthy discussion of entrepreneurial bootstrapping--as well as an aborted IPO attempt... View Details
      Keywords: Business Exit or Shutdown; Applications and Software; Going Public; Management Teams; Finance; Strategy; Value Creation; Entrepreneurship; Business Startups; Acquisition; Computer Industry
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      Sahlman, William A., and Dan Heath. "RightNow Technologies." Harvard Business School Case 805-032, November 2004. (Revised May 2010.)
      • November 2004 (Revised July 2005)
      • Case

      Messier's Reign at Vivendi Universal

      By: Rakesh Khurana, Vincent Dessain and Daniela Beyersdorfer
      Focuses on a crisis in the board at Vivendi. Highlights the difficulties that arise when dramatic pressure from outside the boardroom affects boardroom dynamics. In this case, there are two events. The first is an unexpectedly large financial loss and a pending cash... View Details
      Keywords: Corporate Governance; Crisis Management; History; Cash Flow; Acquisition; Performance; Telecommunications Industry; Media and Broadcasting Industry
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      Khurana, Rakesh, Vincent Dessain, and Daniela Beyersdorfer. "Messier's Reign at Vivendi Universal." Harvard Business School Case 405-063, November 2004. (Revised July 2005.)
      • November 2004 (Revised July 2006)
      • Case

      Patrimonio Hoy

      By: Arthur I Segel, Michael Chu and Gustavo Herrero
      Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details
      Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico
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      Segel, Arthur I., Michael Chu, and Gustavo Herrero. "Patrimonio Hoy." Harvard Business School Case 805-064, November 2004. (Revised July 2006.)
      • October 2004 (Revised March 2005)
      • Case

      Citizens Bank

      By: Rajiv Lal and Arar Han
      In November 2004, Larry Fish, chairman of Citizens Bank, is wondering about the challenges posed by the latest and largest acquisition in the history of the bank. Fish has always believed that the success of Citizens thus far was facilitated by the credo he introduced... View Details
      Keywords: Acquisition; Change Management; Customer Focus and Relationships; Employees; Leading Change; Performance Effectiveness; Banking Industry
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      Lal, Rajiv, and Arar Han. "Citizens Bank." Harvard Business School Case 505-034, October 2004. (Revised March 2005.)
      • October 2004 (Revised January 2006)
      • Tutorial

      Introduction to Responsibility Accounting Systems

      By: David F. Hawkins, V.G. Narayanan, Jacob Cohen and Michele Jurgens
      Responsibility accounting systems generate financial and related nonfinancial information about the actual and planned activities of a company's responsibility centers--organizational units headed by managers responsible for a unit's performance. The principal... View Details
      Keywords: Business or Company Management; Cost Accounting; Governance Controls; Financial Reporting; Performance Evaluation; Budgets and Budgeting; Planning
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      "Introduction to Responsibility Accounting Systems." Harvard Business School Tutorial 105-703, October 2004. (Revised January 2006.)
      • October 2004 (Revised September 2005)
      • Case

      Sonoco Products Company (A): Building a World-Class HR Organization

      By: David A. Thomas, Boris Groysberg and Cate Reavis
      Describes the steps the vice-president of human resources takes in revamping an HR function that was noncooperative and, at times, competitive and introducing the company to the notion of HR as a strategic business partner. Explores changes made to the company's... View Details
      Keywords: Human Resources; Compensation and Benefits; Management Succession; Measurement and Metrics; Organizational Change and Adaptation; Performance; Partners and Partnerships; Business Strategy
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      Thomas, David A., Boris Groysberg, and Cate Reavis. "Sonoco Products Company (A): Building a World-Class HR Organization." Harvard Business School Case 405-009, October 2004. (Revised September 2005.)
      • October 2004
      • Case

      Continuing Transformation of Asahi Glass, The: Implementing EVA

      By: Mihir A. Desai, Masako Egawa and Yanjun Wang
      This case explores the use of EVA--economic value added--methodology at Asahi Glass. EVA is among the changes initiated by the CEO aimed at transforming Asahi Glass from a traditional Japanese company to a global firm. Other changes included a corporate reorganization... View Details
      Keywords: Restructuring; Change Management; Global Strategy; Corporate Governance; Recruitment; Management Analysis, Tools, and Techniques; Performance Evaluation
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      Desai, Mihir A., Masako Egawa, and Yanjun Wang. "Continuing Transformation of Asahi Glass, The: Implementing EVA." Harvard Business School Case 205-030, October 2004.
      • September 2004 (Revised February 2007)
      • Case

      Roller Coaster Ride, The: The Resignation of a Star

      By: Boris Groysberg, Steve Balog and Jennifer Haimson
      Presents a detailed account of power dynamics that unfold in the firm when one of its best and brightest threatens to leave. Focuses on the dynamics of attracting, retaining, compensating, negotiating, and leveraging a star performer in a professional services firm. A... View Details
      Keywords: Talent and Talent Management; Compensation and Benefits; Resignation and Termination; Retention; Business or Company Management; Negotiation; Power and Influence
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      Groysberg, Boris, Steve Balog, and Jennifer Haimson. "Roller Coaster Ride, The: The Resignation of a Star." Harvard Business School Case 405-031, September 2004. (Revised February 2007.)
      • September 2004 (Revised December 2004)
      • Case

      Metso Paper: Globalization of Finnish Metal Workshops

      By: Lynda M. Applegate, Marikka Heikkila and Kalle Lyytinen
      Metso Paper, the world's largest producer of paper machines, aims to transform itself into a knowledge- and information-based service and solution provider for the paper industry by aggressively exploiting information technologies. In the fall of 2002, Jorma Hujala, a... View Details
      Keywords: Production; Customer Value and Value Chain; Information Technology; Corporate Strategy; Knowledge Management; Machinery and Machining; Expansion; Service Delivery; Manufacturing Industry; Pulp and Paper Industry; Finland
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      Applegate, Lynda M., Marikka Heikkila, and Kalle Lyytinen. "Metso Paper: Globalization of Finnish Metal Workshops." Harvard Business School Case 805-057, September 2004. (Revised December 2004.)
      • September 2004
      • Article

      Rational Overoptimism (and Other Biases)

      By: Eric J. Van den Steen
      Rational agents with differing priors tend to be overoptimistic about their chances of success. In particular, an agent who tries to choose the action that is most likely to succeed, is more likely to choose an action of which he overestimated, rather than... View Details
      Keywords: Prejudice and Bias; Decision Choices and Conditions; Performance Expectations; Outcome or Result; Opportunities; Risk and Uncertainty; Failure; Success; Management Analysis, Tools, and Techniques; Personal Characteristics; Values and Beliefs; Ethics
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      Van den Steen, Eric J. "Rational Overoptimism (and Other Biases)." American Economic Review 94, no. 4 (September 2004): 1141–1151.
      • August 2004 (Revised September 2005)
      • Case

      Stanley O'Neal at Merrill Lynch (A)

      By: David A. Thomas and Ayesha Kanji
      In the late 1970s, Stanley O'Neal joined Merrill Lynch as an investment banker. Profiles O'Neal's ascent at Merrill to CEO. O'Neal put Merrill through a comprehensive restructuring program, cutting costs and significantly reducing the work force. As CEO, O'Neal faces... View Details
      Keywords: Restructuring; Race; Cost Management; Investment Banking; Job Cuts and Outsourcing; Leadership; Management Succession; Performance Effectiveness; Personal Development and Career
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      Thomas, David A., and Ayesha Kanji. "Stanley O'Neal at Merrill Lynch (A)." Harvard Business School Case 405-029, August 2004. (Revised September 2005.)
      • August 2004 (Revised July 2006)
      • Case

      PROPECIA TM: Helping Make Hair Loss History

      By: Marta Wosinska and Youngme E. Moon
      In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's... View Details
      Keywords: Advertising; Communication Strategy; Customers; Marketing Communications; Marketing Strategy; Product Launch; Product; Performance Effectiveness; Problems and Challenges; Quality; Pharmaceutical Industry
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      Wosinska, Marta, and Youngme E. Moon. "PROPECIA TM: Helping Make Hair Loss History." Harvard Business School Case 505-035, August 2004. (Revised July 2006.)
      • August 2004 (Revised March 2009)
      • Exercise

      Your Own Case Study

      By: Joshua D. Margolis and Sarah Marie Kauss
      Designed to aid in the transfer and application of knowledge gained from the executive program to the live situation that program participants face in their jobs. Teaching Purpose: To bring practical relevance to executive education programs, permitting focused... View Details
      Keywords: Executive Education; Knowledge Use and Leverage; Management; Practice
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      Margolis, Joshua D., and Sarah Marie Kauss. "Your Own Case Study." Harvard Business School Exercise 405-037, August 2004. (Revised March 2009.)
      • July 2004 (Revised March 2007)
      • Case

      Sony EyeToy

      By: Anita Elberse and Youngme E. Moon
      In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details
      Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe
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      Elberse, Anita, and Youngme E. Moon. "Sony EyeToy." Harvard Business School Case 505-024, July 2004. (Revised March 2007.)
      • June 2004 (Revised November 2004)
      • Case

      Microsoft in 2004

      By: Michael G. Rukstad, David B. Yoffie, Brian DeLacey and Deborah Freier
      Surveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case. View Details
      Keywords: Competitive Advantage; Applications and Software; Expansion; Growth and Development Strategy; Information Technology Industry; Washington (state, US)
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      Rukstad, Michael G., David B. Yoffie, Brian DeLacey, and Deborah Freier. "Microsoft in 2004." Harvard Business School Case 704-508, June 2004. (Revised November 2004.)
      • May 2004
      • Article

      Disclosure Practices of Foreign Companies Interacting with U.S. Markets

      By: Tarun Khanna, Krishna G. Palepu and Suraj Srinivasan
      We analyze the disclosure practices of companies as a function of their interaction with the U.S. markets for a group of 794 firms from 24 countries in Asia-Pacific and Europe. Our analysis uses the Transparency and Disclosure scores developed recently by Standard &... View Details
      Keywords: Management Practices and Processes; Markets; Investment; Size; Performance; Cross-Cultural and Cross-Border Issues; Corporate Governance; Corporate Disclosure; Trade; United States; Asia; Europe
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      Khanna, Tarun, Krishna G. Palepu, and Suraj Srinivasan. "Disclosure Practices of Foreign Companies Interacting with U.S. Markets." Journal of Accounting Research 42, no. 2 (May 2004).
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