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- All HBS Web
(2,181)
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- News (358)
- Research (1,495)
- Events (20)
- Multimedia (10)
- Faculty Publications (913)
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- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
behind Coke and Pepsi. Mountain Dew is now a $4.7 billion business, and this success can be largely attributed to using advertising to create the right allegories at the right time. Brand Equity Through Cultural Authority Mountain Dew ads have consistently championed... View Details
Keywords: by Martha Lagace
- 07 Feb 2012
- First Look
First Look: February 7
2011) Abstract In this paper, we assess the economic viability of innovation by producers relative to two increasingly important alternative models: innovations by single-user individuals or firms and open collaborative innovation. We... View Details
Keywords: Sean Silverthorne
- 07 Jan 2015
- Research & Ideas
The Quest for Better Layoffs
workforce flexibility have followed, including a new case about how Honeywell weathered the Great Recession. The next step of the research will involve interviewing managers who have conducted layoffs—or who have found alternatives to... View Details
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
online information systems can be much better than the real-world alternatives than they replace," Edelman says. "But they can also be much worse. The burden is on us, as system designers, to get it right." Note to readers: Edelman and... View Details
- 25 Oct 2011
- First Look
First Look: October 25
cross-group network effects are neither necessary nor sufficient for an organization to be a MSP. Second, our definition emphasizes the difference between MSPs and alternative forms of intermediation such as "re-sellers," which... View Details
Keywords: Sean Silverthorne
- 05 Apr 2011
- First Look
First Look: April 5
service provider effort induce feelings of reciprocity that together mediate the link between operational transparency and increased valuation, and explore boundary conditions and alternative explanations. Read the paper:... View Details
Keywords: Sean Silverthorne
- 10 Aug 2010
- First Look
First Look: August 10
approach was necessary because market prices did not reflect fundamental values in the current environment. After announcing the alternative valuation methodology in September 2009, he must convince industry participants-ship owners,... View Details
Keywords: Martha Lagace
- 17 May 2016
- First Look
May 17, 2016
stability. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51049 in press Economic Growth and the Origins of Modern Political Economy: Economic Reasons of State, 1500–2000 Achtung! Banditi! An Alternate Genealogy of the... View Details
Keywords: Sean Silverthorne
- 03 Apr 2012
- First Look
First Look: April 3
under what conditions should they settle so that they, as well as PZU, are satisfied? If not, what other potential alternatives might exist? Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/912014-PDF-ENG Poles Apart on PZU... View Details
Keywords: Carmen Nobel
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
using broadband. We expect that advertising dollars will increasingly go to these alternative venues, due in part to the lack in productivity of the advertising dollars in traditional newspapers, magazines, and television. The ability to... View Details
- 23 Jan 2007
- First Look
First Look: January 23, 2007
Controlling for alternative drivers of sales and inventory shrinkage, we find this change in incentive design to be associated with a profit improvement of 4.2% of sales. This work indicates that altering how store managers are... View Details
Keywords: Martha Lagace
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
physicians whether an available alternative drug was more or less costly than the advertised drug, primarily because physicians are not always aware of drug prices. Economic research is needed on the comparative transaction prices of... View Details
Keywords: by Manda Salls
- 10 Mar 2002
- Research & Ideas
Breakthrough Negotiation: Don’t Leave It On the Table
punctuated by bursts of progress until an agreement is reached or breakdown occurs. Decision makers make hard choices (such as to make an unfavorable concession) only when they lack more attractive alternatives and doing nothing is not an... View Details
Keywords: by Michael Watkins
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
collectors, auction house operators, and other actors who played active roles as either institutional entrepreneurs or guardians in shaping the revitalization of the industry. We find these entrepreneurs and guardians initially espoused View Details
Keywords: Dina Gerdeman
- February 2025
- Case
Luca de Meo at Renault Group (A)
By: Emily Truelove, Linda A. Hill and Lydia Begag
When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
Truelove, Emily, Linda A. Hill, and Lydia Begag. "Luca de Meo at Renault Group (A)." Harvard Business School Case 425-041, February 2025.
- 08 Mar 2016
- Research & Ideas
Solving an Economic Mystery Surrounding Argentina and Chile
cycles of growth followed by downturns. Policy instability grew as civilian-led governments alternated with de facto military governments. Eventually Chile, and to some extent Argentina, opened their economies to new wave of globalization... View Details
Keywords: by Sean Silverthorne
- 18 Mar 2008
- First Look
First Look: March 18, 2008
alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft... View Details
Keywords: Martha Lagace
- 17 Apr 2007
- First Look
First Look: April 17, 2007
relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability... View Details
Keywords: Martha Lagace
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
conclude that the new function of replication has somehow supplanted the old function of arbitrage. Arbitrage and replication are distinct functions, and their cross-border potential varies from context to context. And more broadly, arbitrage is just one of the View Details
Keywords: by Martha Lagace
- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to injectable rapid-acting (or mealtime) insulin, Afrezza boasted a potential market of at least 4 million diabetic... View Details
Keywords: Sean Silverthorne