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- 14 Feb 2007
- Op-Ed
Tata-Corus: India’s New Steel Giant
was to supplement the customer-facing front-end in the developed markets, with a lower-cost back-end in an emerging market. That is, TCL was trying to buy a sales and marketing structure and a set of brands. Much like Tata is with Corus.... View Details
Keywords: by Tarun Khanna
- 19 Mar 2013
- First Look
First Look: March 19
PublicationsSetting Health Priorities: Strategy versus Tactics Authors:Chu, Michael, David E. Bloom, and Elizabeth Cafiero Publication:Impact: The Magazine of PSI Abstract Health decision makers throughout the world are faced with a... View Details
Keywords: Sean Silverthorne
- July 1996
- Case
Bayside Controls, Inc.
By: H. Kent Bowen, Jennifer Kochman and Sylvie Ryckebusch
Two recent MBA graduates acquire a small and ailing metal-machining company that had manufactured small aerospace components. Through clever application of state-of-the-art manufacturing, engineering, and marketing/sales concepts, they turned the company into a growing... View Details
Keywords: Business Earnings; Leveraged Buyouts; Machinery and Machining; Leading Change; Growth and Development Strategy; Marketing Strategy; Production; Personal Development and Career; Sales; Aerospace Industry
Bowen, H. Kent, Jennifer Kochman, and Sylvie Ryckebusch. "Bayside Controls, Inc." Harvard Business School Case 697-004, July 1996.
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
highlight the importance of friendship formation and social integration for the long-term well-being of university students. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54330 How Do Your Sales Efforts Pay Off?... View Details
Keywords: Sean Silverthorne
- 26 Apr 2004
- Research & Ideas
A Clear Eye for Innovation
generate the cash needed to fund the daily disposables and extended-wear lenses. At the time the new strategy was adopted, Ciba Vision's annual revenues were stuck at about $300 million. Ten years later, its View Details
- December 2007 (Revised April 2008)
- Case
Alltech...naturally
By: David E. Bell and Mary L. Shelman
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for... View Details
Keywords: Brands and Branding; Leadership Development; Customer Focus and Relationships; Expansion; Technological Innovation; Intellectual Property; Sales; Value Creation; Business Model; Growth and Development Strategy; Health Industry
Bell, David E., and Mary L. Shelman. "Alltech...naturally." Harvard Business School Case 508-033, December 2007. (Revised April 2008.)
- 20 May 2014
- First Look
First Look: May 20
future research. Specifically, I call for research on the materiality of environmental and social issues for the future financial performance of corporations, the design of incentive and control systems to guide strategy execution,... View Details
Keywords: Sean Silverthorne
- 01 Jul 2002
- Research & Ideas
What it Takes to Lead Through Turmoil
improvisational theater." When chief executive Scott McNealy decided to push Sun Microsystems beyond workstation sales and into service and other opportunities around the Internet, every department in the company came up with ideas... View Details
Keywords: by Sean Silverthorne
- 07 Jun 2011
- First Look
First Look: June 7
PublicationsTransnational Management: Text, Cases and Readings in Cross-Border Management Authors:Christopher A. Bartlett and Paul W. Beamish Publication:Irwin/McGraw-Hill, 2011 Abstract Transnational Management focuses on the management challenges associated with... View Details
Keywords: Sean Silverthorne
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
success if it sold 200,000 copies. Today, the bar has been raised to 1.5 million copies, thanks in part to the dominance of "big-box" retailers (such as Wal-Mart and Costco) that only stock twenty or so bestsellers yet are responsible for 34 percent of book... View Details
- 06 Dec 2016
- First Look
December 6, 2016
Termism' and the Puzzle of Only Occasional Disaster By: Rahmandad, Hazhir, Rebecca Henderson, and Nelson P. Repenning Abstract—Much recent work in strategy and popular discussion suggests that an excessive focus on "managing the... View Details
Keywords: Sean Silverthorne
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
Dean's youthful Internet backing failed to generate enough votes at the polls. In the recent New Hampshire primary, Hillary Clinton's surprise win is attributable in part to her superior grassroots organizing there—the political equivalent of retail and View Details
Keywords: by Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=53493 November–December 2017 Harvard Business Review Why Every Organization Needs an Augmented Reality Strategy By: Porter, Michael E., and James E. Heppelmann Abstract—While the physical... View Details
Keywords: Carmen Nobel
- 12 Oct 1999
- Research & Ideas
Rapid Response: Inside the Retailing Revolution
which facilitates the accurate and instantaneous exchange of sales figures between the manufacturer and the retailer. In the mid-1980s, these advances began to chip away at the barriers commonly found throughout the various stages of... View Details
- 13 Nov 2000
- Research & Ideas
Managing to Learn: How Companies Can Turn Knowledge into Action
(Illustration: Dave Cutler) After a decade of extraordinary growth, Nike faced slowing sales in the early 1980s because the normally market-wise company had missed a major turn in the road. Reebok had introduced softer and more... View Details
Keywords: by Laurie Joan Aron
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Prevention-focused and older individuals—who engage in processing that shifts reference points to less extreme instances—show a decreased sensitivity to variance. We discuss the marketing implications of preferences for variance. Adding Bricks to Clicks: The Effects of... View Details
Keywords: Martha Lagace
- 15 Oct 2012
- Research & Ideas
Why Business IT Innovation is so Difficult
come together." The first step, she says, is "treating it as an innovative process. Understand that there's uncertainty and put processes in place to manage it." When firms invest in a new product, for example, they usually have a View Details
Keywords: by Maggie Starvish
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases, affected developers reduce innovation and raise the prices for the affected apps. Once Google... View Details
Keywords: Dina Gerdeman
- 03 Nov 2009
- First Look
First Look: Nov. 3
self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit... View Details
Keywords: Martha Lagace
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
consider how the sales strategy would need to be adjusted in order to succeed with both a coated and an uncoated product." How Much You Asking for that Pile-Driver Pad? Case: Cumberland Metal... View Details
Keywords: by Garry Emmons