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- All HBS Web
(1,895)
- People (1)
- News (275)
- Research (1,480)
- Events (5)
- Multimedia (16)
- Faculty Publications (890)
- 01 Mar 2012
- News
Noted & Quoted
education.” —HBS professor emeritus Howard Stevenson, author of Getting to Giving, on the importance of sales strategy in entrepreneurial ventures. (Bloomberg Businessweek online, December 2, 2011) “These... View Details
- 01 Jun 2016
- News
Ink
Future-proof Handling his first consulting job after years of experience in accounting and academics, Vijay “VG” Govindarajan (MBA 1976, DBA 1978) sat down to sketch out a strategy for his client. Literally written on the back of an... View Details
- Mar 15 2015
- Interview
Sunil Gupta: Business in the Time of Social Media
- Article
Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
By: Randolph E. Bucklin and Sunil Gupta
Bucklin, Randolph E., and Sunil Gupta. "Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach." Journal of Marketing Research (JMR) 29, no. 2 (May 1992): 201–215. (Finalist for the 1997 O'Dell Award, Journal of Marketing Research.)
- 23 May 2000
- Research & Ideas
Minding the Muse: The Impact of Downsizing on Corporate Creativity
counting on to drive sales over the next few years might not be forthcoming. Corporate downsizing is hardly anything new. Indeed, in recent years it has often been management's tool of choice for improving competitiveness. Ironically, new... View Details
Keywords: by Peter K. Jacobs
- 01 Oct 2000
- News
Bringing Up Baby
employees; McCartney does not reveal sales figures for the company, but with "e-tailing" these days looking as challenging as child-rearing, she'll be calling on all her formidable skills to help her start-up grow strong and healthy. View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
ablokhin Free shipping is an increasingly important tool in the online retailer's marketing arsenal, but few sellers understand the intricacies of the strategy and are leaving significant profits on the table, new research suggests.... View Details
- 04 Nov 2016
- News
The Competitiveness of Lost Causes
existing strengths and capitalize on those,” advises Duch, who is currently applying that strategy to the challenge of helping rural farmers in Haiti sell their produce directly on world markets. Since joining the World Bank in 2013, Duch... View Details
Keywords: Deborah Blagg
- 03 Jan 2019
- Research & Ideas
Everyone Knows Innovation is Essential to Business Success—Except Board Directors
directors as there has been on CEOs and managers,” he says. Boards are an essential factor in whether companies do well. “There are many examples of companies that had great strategies but were completely disrupted by other firms,”... View Details
Keywords: by Michael Blanding
- Career Coach
Matt Spielman
the globe. To complement his training as a certified executive coach, Matt draws upon his operating experience working as a Chief Marketing Officer, Chief Revenue Officer, SVP Strategy & Innovation and Chief People Officer. Matt... View Details
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
This entry into medical instruments was similar to the strategy of Squibb, but took place on a much more modest scale than that of SmithKline or Warner-Lambert. The disposal of the confectionery and household goods followed. In 1984... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
the United States, two new states, Alaska and Oregon, as well as the District of Columbia had legalized the recreational sale of marijuana. They joined Washington and Colorado, which legalized pot in the 2012 election, as well as two... View Details
Ernest Gallo
A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold an unprecedented 2.5 million cases of the wine in less than a... View Details
Keywords: Food & Tobacco
- 01 Apr 2000
- News
Award-Winning Article Urges Companies to Loosen Ties that Bind
expenses associated with everyday activities such as management meetings, conferences, phone conversations, sales calls, reports, and memos. Hagel and Singer maintain that by dramatically reducing interaction costs, the Internet and other... View Details
- fall 1985
- Article
A Theory of Salesforce Compensation Plans
By: R. Lal, A. K. Basu, V. Srinivasan and Richard Staelin
Lal, R., A. K. Basu, V. Srinivasan, and Richard Staelin. "A Theory of Salesforce Compensation Plans." Marketing Science (fall 1985). (Winner of TIMS College of Marketing. Award for Best Article in Marketing Science For the best marketing paper published in Marketing Science or Management Science presented by Institute of Management Sciences.)
- September 2023
- Case
DocSend: A Path off the Plateau?
By: Thomas R. Eisenmann and Jeffrey Huizinga
Recounts how the leaders of DocSend, an early-stage startup that offered tools for sharing files online, searched for a viable business model and weighed tradeoffs in transitioning from a sales-led to a product-led "go-to-market" approach. View Details
Keywords: Technology; Start-up; Growth; Business Model; Business Startups; Sales; Growth and Development Strategy; Technology Industry
Eisenmann, Thomas R., and Jeffrey Huizinga. "DocSend: A Path off the Plateau?" Harvard Business School Case 824-038, September 2023.
- 12 Jul 2016
- First Look
July 12, 2016
Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model By: Weiss, Mitchell Abstract—A manufacturer of high-tech streetlights considers an exception to its new... View Details
Keywords: Sean Silverthorne
- 02 Jul 2014
- Blog Post
Connecting Fashion & Technology at Kate Spade
April was filled with introductory calls and various trips to New York City and San Francisco. In the end, my interview with the Senior Director of Product Strategy here at the Kate Spade company went extremely well, and I was very... View Details
- 01 Oct 1997
- News
After 27 Years at HBS, Shapiro Shifts Professional Focus
Benson P. ("Ben") Shapiro, the School's former Malcolm P. McNair Professor of Marketing, has left full-time teaching at HBS to concentrate on research, writing, public speaking, and consulting. A well-known authority on marketing strategy... View Details
- 22 Sep 2016
- News
The Competitiveness of Lost Causes
directly to dealers in Seattle and mangoes to buyers in Europe.” Lack of infrastructure is a major challenge, notes Duch. “We’re helping them to establish logistics platforms, sales forces, and phone-based payment services, using power... View Details