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  • October 1993 (Revised October 1996)
  • Case

Paragould City Cable

By: Willis M. Emmons III
Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details
Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas
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Emmons, Willis M., III. "Paragould City Cable." Harvard Business School Case 794-030, October 1993. (Revised October 1996.)
  • June 2007 (Revised April 2010)
  • Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber
In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details
Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Media and Broadcasting Industry
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Elberse, Anita, and Jason Schreiber. "Comcast Corporation." Harvard Business School Case 507-080, June 2007. (Revised April 2010.)
  • 03 Mar 2003
  • Research & Ideas

The Basics of Consumer Marketing in Asia

media coverage and nobody wanted to write about Internet shopping," he said. He advised would-be entrepreneurs to work on developing a compelling story about their company that will appeal to the media. "It's very important to... View Details
Keywords: by Julie Jette
  • 23 Jan 2006
  • Research & Ideas

Financial Reporting Goes Global

also am working on a few studies that look at the role of the media in disseminating and interpreting financial information. The media has been largely ignored in studies of financial information... View Details
Keywords: by Cynthia Churchwell; Accounting; Financial Services
  • 06 May 2008
  • First Look

First Look: May 6, 2008

its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes... View Details
Keywords: Martha Lagace
  • July 2025
  • Teaching Note

Silicon Valley Bank: Gone in 36 Hours

By: Jung Koo Kang, Krishna G. Palepu and Charles C.Y. Wang
Teaching Note for HBS Case No. 124-001. View Details
Keywords: Accounting Standards; Bank Runs; Financial Accounting; Financial Reporting; Social Media; Banks and Banking; Financing and Loans; Investment Portfolio; Interest Rates; Debt Securities; Risk and Uncertainty; Financial Statements; Risk Management; Financial Services Industry; United States
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Kang, Jung Koo, Krishna G. Palepu, and Charles C.Y. Wang. "Silicon Valley Bank: Gone in 36 Hours." Harvard Business School Teaching Note 126-002, July 2025.
  • 2013
  • Working Paper

Separating Homophily and Peer Influence with Latent Space

By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of... View Details
Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media
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Davin, Joseph P., Sunil Gupta, and Mikolaj Jan Piskorski. "Separating Homophily and Peer Influence with Latent Space." Harvard Business School Working Paper, No. 14-053, January 2014.
  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

intake linked to commercial products. Media (including social media) coverage about the safety and cost of many consumer goods, both medical (drugs, devices) and nonmedical, reflect profound public concerns. Longstanding societal scrutiny... View Details
Keywords: Dina Gerdeman
  • 10 Jul 2017
  • Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

Now, the evidence is quickly posted to social media for the world to critique—potentially blown out of proportion. “If a customer feels strongly enough to make a recording and perhaps tell friends, that’s a problem a smart retailer would... View Details
Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service
  • 30 Aug 2006
  • Op-Ed

The Compensation Game

Confronting greater media scrutiny and an ever-increasing number of shareholder resolutions focusing on executive pay, Corporate America continues to support current pay practices as a product of "the market." Not too long ago,... View Details
Keywords: by Lucian Bebchuk & Rakesh Khurana
  • July 15, 2022
  • Article

Does Elon Musk Have a Strategy?

By: Andy Wu and Goran Calic
Does Elon Musk have a strategy? Or is he just out there winging it? Looking at Musk’s many companies, common themes stand out across three areas: what fits into his vision for problems to solve, how he designs an organization as a solution to those problems, and why he... View Details
Keywords: Technology; Strategy; Vision; Resources; Organization; Platform; Closed Systems; Leadership; Complexity; Organizational Design; Vertical Integration; Problems and Challenges; Success; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
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Wu, Andy, and Goran Calic. "Does Elon Musk Have a Strategy?" Harvard Business Review Digital Articles (July 15, 2022).
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

http://www.hbs.edu/research/pdf/09-043.pdf Media versus Special Interests Authors:Alexander Dyck, David Moss, and Luigi Zingales Abstract We argue that profit-maximizing media helps overcome the problem of... View Details
Keywords: Martha Lagace
  • 28 Jan 2002
  • Research & Ideas

Read All About It! Newspapers Lose Web War

business. However, despite these perceived limitations, the newspaper industry largely recognized the threat that digital media posed to the traditional printed newspaper business. In fact, many industry analysts were predicting a... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

campaign. Harvard Business School Case 719-429 Sportradar (A): From Data to Storytelling In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

suggests that social media may promote knowledge sharing because they allow social lubrication and the formation of trust. Our longitudinal and comparative analysis of social media usage at two large firms... View Details
Keywords: Sean Silverthorne
  • May 2022
  • Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
  • 30 Mar 2020
  • Research & Ideas

Readers Ask: I Need Tips for Working at Home

Instagram and look for the “Office Hours” story series. You can also follow HBS Working Knowledge on Twitter (@HBSWK) and Facebook. About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working... View Details
Keywords: by Kristen Senz
  • 21 May 2008
  • Research & Ideas

Going Negative in Political Advertising

choice and the uncertainty about who will prevail has fueled heavy media coverage and grassroots activism that add to voter interest. Choice and uncertainty also spawn fierce competition. The result of the winner-take-all political system... View Details
Keywords: by John Quelch
  • 18 Mar 2009
  • Research & Ideas

Marketing After the Recession

out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media and channels that you could prove delivered a strong return... View Details
Keywords: by John Quelch; Retail
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