media - Publications - Faculty & Research

29 Apr 2019
Research & Ideas

Is the Digital Age Making Us Petty?

with one another.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. [Image: glebchik] Related Reading: When Negotiating a Price, Never Bid with a Round Number Deconstructing... View Details

Keywords: by Kristen Senz

25 Aug 2009
First Look

First Look: August 25

within their board of directors, the firing of Lynx's founder-CEO and departure of its successor CEO, and a crisis sparked by media allegations that it had been spying on its users. Now that the company is finally becoming profitable, the... View Details

Keywords: Martha Lagace

10 Nov 2008
What Do You Think?

How Much Can You Ask of Your Customers?

play on the standard pre-Internet belief, based on the results of only one research study that became a mantra, that satisfied customers tell five others but dissatisfied customers tell ten. Blackshaw's experience with consumer-generated View Details

Keywords: by Jim Heskett

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog companies to embrace digital... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

08 Dec 2015
Research & Ideas

You Won't Make It If You Fake It

selling venture capitalists on her idea and raising $400 million. She assembled a celebrity board, convinced Safeway to spend $350 million to build clinics in its supermarkets, and signed partnerships with Cleveland Clinic and Walgreens. She attracted celebrity View Details

Keywords: by Bill George

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

government is run by a small number of people calling all the shots. I think his hard-charging tone, coupled with his willingness to single out certain groups — from the media to Muslims to women to Hispanics — as responsible for many of... View Details

Keywords: by Christina Pazzanese

13 May 2019
Research & Ideas

The Unexpected Way Whistleblowers Reduce Government Fraud

some temporary changes and then using the information to do a deeper dive into the accusations. Then, only if there is enough merit, does the government make dramatic changes to its contracting volume,” Heese says. About the Author Kristen Senz is a writer and social... View Details

Keywords: by Kristen Senz; Service; Construction

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

agencies can improve—even offices of motor vehicle registration. The challenge is that public agencies serve two types of customers: clients and taxpayers. This is similar to media companies serving consumers and advertisers. The needs of... View Details

Keywords: by Sean Silverthorne

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and CEO of the streaming View Details

Keywords: by Jim Aisner

06 Feb 2007
First Look

First Look: February 6, 2007

http://www.hbs.edu/research/pdf/07-046.pdf Cases & Course MaterialsBroadcast Television in the Broadband World Harvard Business School Note 707-486 What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television networks tested in response to... View Details

Keywords: Martha Lagace

Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman

The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details

Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry

Citation

Read Now

June 2005
Teaching Note

The Walt Disney Co.: The Entertainment King (TN)

By: David J. Collis

Teaching Note to (9-701-035). View Details

Keywords: History; Business or Company Management; Creativity; Boundaries; Business Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry

Citation

Purchase

10 Jul 2017
Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

Now, the evidence is quickly posted to social media for the world to critique—potentially blown out of proportion. “If a customer feels strongly enough to make a recording and perhaps tell friends, that’s a problem a smart retailer would... View Details

Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

have to start thinking about how you influence the way consumers obtain information and get influenced. The third thing that has changed is around media buying. For a long time, ad agencies were compensated 15 percent of their View Details

Keywords: by Sean Silverthorne; Advertising

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details

Keywords: by Michael Blanding; Advertising; Sports

10 Sep 2013
First Look

First Look: September 10

paper: http://ssrn.com/abstract=2316198 Cases & Course Materials Harvard Business School Case 512-049 Bluefin Labs Bluefin Labs built a system that gathered, from Twitter and other sources, millions of hourly social media postings,... View Details

Keywords: Sean Silverthorne

13 Apr 2020
Research & Ideas

Small Businesses Are Worse Off Than We Thought

questions come up and new questions about the evolving landscape come up,” he says, “we’re hoping to keep asking in rapid fire questions to small business owners to help guide the policy and managerial discussions.” About the Author Kristen Senz is a writer and social... View Details

Keywords: by Kristen Senz; Financial Services

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

Galasso wanted to see if the sustained media attention would have a positive effect on pushing safety-related innovation in diagnostic devices using radiation. To judge that, they examined new patent applications filed after the news of... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

01 Mar 2018
What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

of the notion that we have entered such an era. There were a few exceptions. DDB cited the example of publishing: “what took 300 people in 1970s to do at Umbroller took 100 at APC and 1 at Simply Media in eBooks & audiobooks. Plus... View Details

Keywords: by James Heskett

14 Apr 2014
Research & Ideas

Difficulties for Women Bridging Racial, Generational, and Global Divides

adopted a no-telecommuting policy a month after Yahoo! did, and male CEO Hubert Joly faced significantly less media coverage for the move. Sheppard presented findings from several experiments exploring the perception that women are... View Details

Keywords: by Carmen Nobel

Publications