media - Publications - Faculty & Research

02 Nov 2009
Research & Ideas

Shareholders Need a Say on Pay

With executive compensation soaring to unprecedented levels in recent years, the prickly issue of CEO pay has received increasing media and government attention. Now, with the perfect storm of a failing economy, government bailouts, and... View Details

Keywords: by Julia Hanna; Financial Services

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

"consumer generated marketing." Is it time to ask ourselves whether these trends are always in our best interests as marketers and customers? Is it possible to be too well connected with one segment of customers? Is there a danger among marketers and more... View Details

Keywords: by James Heskett

05 Mar 2013
First Look

First Look: March 5

abstract available. Purchase this case:http://hbr.org/search/213051-PDF-ENG Kirkpatrick Corporation Hawkins, David F. Harvard Business School Case 113-070 No abstract available. Purchase this case:http://hbr.org/search/113070-PDF-ENG Social View Details

Keywords: Sean Silverthorne

04 Jul 2005
Research & Ideas

Should You Outsource Your Marketing?

that outside expertise is often needed. Sony, a legendary marketer, outsourced its program to market products through its online "Sony Style" store, recognizing that they needed expertise in areas such as customer database construction. With View Details

Keywords: by Poping Lin

15 Oct 2008
First Look

First Look: October 15, 2008

advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising agency and pecuniary economies of scale available in providing View Details

Keywords: Martha Lagace

05 Jul 2016
First Look

July 5, 2016

a college’s academic and nonacademic attributes available to students, how do these scandals affect their applications? To investigate, we construct a dataset of scandals at the top 100 U.S. universities between 2001 and 2013. Scandals with a high level of View Details

Keywords: Sean Silverthorne

29 Jun 2007
First Look

First Look: June 29, 2007

resource for executives and managers at all levels seeking to brush up on their knowledge of macroeconomic dynamics. Information or Opinion? Media Bias as Product Differentiation Authors:Bharat Anand, Rafael Di Tella, and Alexander... View Details

Keywords: Martha Lagace

September 2019 (Revised October 2019)
Case

Bill Connors and The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill and Eric Mankin

In 2017, Bill Connors, the President of Comcast’s Central Division, launched a startup accelerator in Comcast’s new Atlanta Regional headquarters. Comcast was America's largest cable and internet service provider, having built a profitable business bundling television... View Details

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26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

media networks produce. "I'm sure it's true that more people work with the data that Twitter generates than actually work for Twitter," Deighton says. "We use a tree metaphor [in the report]. If you look at a tree, you see... View Details

Keywords: by Dina Gerdeman; Publishing

23 Jul 2001
Research & Ideas

Looking for CEOs in All the Wrong Places

candidate and gives both sides the freedom to discontinue discussions without damaging their egos and reputations." Another risk directors face, he notes, is a potential decline in their firm's stock price based on their final choice. This often occurs when the... View Details

Keywords: by Peter K. Jacobs; Employment

13 Jun 2014
Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

Toyota's 333,000 global workforce. “FIFA has the potential to generate $23 billion in revenue in a month” Most of the attention-getting opportunities the World Cup offers both on and off the field are sold to advertisers, either directly via sponsorships or indirectly... View Details

Keywords: by Thales Teixeira; Sports

19 Jul 2011
Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

the food and apparel industries and the need to "secure" all elements of their production chain, most other industries have yet to recognize such a hazard. In the media business, news items require fair and secure sourcing,... View Details

Keywords: by Staff; Journalism & News; Publishing

16 Feb 2021
Working Paper Summaries

Bollywood, Skin Color, and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

Keywords: by Sudev Sheth, Geoffrey Jones, and Morgan Spencer; Media & Broadcasting

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

Sharks have been stigmatized on screen for decades, from the 1975 movie Jaws, in which a gigantic great white shark terrorizes a resort island off the coast of Massachusetts, to the 2013 movie Sharknado, in which the eponymous spout of shark-infested seawater... View Details

Keywords: by Carmen Nobel; Media & Broadcasting

June 2023
Case

ByteDance: TikTok and the Trials of Going Viral in 2023

By: William C. Kirby, Noah B. Truwit and John P. McHugh

In March 2023, Chew, with an army of well-paid U.S. lobbyists and TikTok creators, descended on Washington. In his testimony, he planned to highlight the 150 million daily active American users on TikTok and how the platform had benefitted small business owners and... View Details

Keywords: Social Media; International Relations; Government Legislation; China; United States

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October 2019 (Revised February 2020)
Case

Relevent and LaLiga: Bringing Spanish Soccer to America

By: Anita Elberse and David Moreno Vicente

“Barcelona backs out of proposed LaLiga match in Miami.” It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by... View Details

Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Marketing; Entertainment; Sports; Media; Talent and Talent Management; Globalization; Strategy; Sports Industry

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December 1982 (Revised April 1986)
Case

Zenith and the Color Television Fight

By: David B. Yoffie

Keywords: Corporate Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry

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August 2020
Teaching Note

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim

Teaching Note for Case No. 321-016. Beginning in March 2020, Sesame Workshop navigated a global pandemic, which caused unemployment, businesses shutdowns, school closures, and remote work environments along with a racial justice crisis, with a renewed mission that led... View Details

Keywords: Pandemic; Children; Health Pandemics; Social Issues; Crisis Management; Mission and Purpose; Education; Leadership; Media and Broadcasting Industry; Media and Broadcasting Industry

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July 2020
Case

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim

Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its... View Details

Keywords: Health Pandemics; Social Issues; Crisis Management; Global Range; Mission and Purpose; Education; Media and Broadcasting Industry; Media and Broadcasting Industry

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June 2004 (Revised September 2005)
Case

Cox Communications, Inc.

By: Thomas R. Eisenmann and Jonathan Gibbons

Cox Communications, the third largest U.S. cable television system operator, is confronting strategy decisions in mid-2004. Cox managers must decide whether to speed its deployment of Voice over Internet Protocol (VoIP), which offers capital and operating costs savings... View Details

Keywords: Customers; Information Technology; Competition; Product Development; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

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