Publications

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June 2013
Supplement

Studio Moderna - Sandi Cesko, CEO, Video Supplement

By: Jim Sharpe

This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110). View Details

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

trust in traditional media is at its highest point in the past decade at 66 percent. But trust in social media platforms languishes at around 43 percent, and in this era of fake news, fixed elections and... View Details

Keywords: Re: Andi Wang

18 Sep 2007
First Look

First Look: September 18, 2007

Andrew Banks and Royce Yudkoff were considering raising a 5th fund for their media-focused private equity firm, ABRY Partners. ABRY had a strong track record that the co-founders attributed to their group's deep knowledge of the media... View Details

Keywords: Martha Lagace

17 Dec 2020
Research & Ideas

The 10 Most Popular Stories of 2020

reader interest in an interview with Merck CEO Ken Frazier, who talked candidly about prospects for COVID-19 vaccines and racism in the workplace. Here are our most popular articles, research papers, and social media posts of 2020. In the... View Details

Keywords: by Dina Gerdeman

17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

different story when it came to describing the personal goals and challenges that drive their individual enterprises. The marketplace today has recognized that without brown people you can't win.—Keith Clinkscales, Vanguarde Media After... View Details

Keywords: by Julia Hanna

05 Jun 2019
Research & Ideas

If Your Customers Don't Care What You Charge, What Should You Charge?

mergers to reduce competition.” MacKay says. “That’s not something the antitrust authorities typically engage with, but maybe that’s something that we should be concerned about.” About the Author Kristen Senz is a writer and social media... View Details

Keywords: by Kristen Senz; Energy

02 Nov 2009
Research & Ideas

Shareholders Need a Say on Pay

With executive compensation soaring to unprecedented levels in recent years, the prickly issue of CEO pay has received increasing media and government attention. Now, with the perfect storm of a failing economy, government bailouts, and... View Details

Keywords: by Julia Hanna; Financial Services

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

"consumer generated marketing." Is it time to ask ourselves whether these trends are always in our best interests as marketers and customers? Is it possible to be too well connected with one segment of customers? Is there a danger among marketers and more... View Details

Keywords: by James Heskett

05 Mar 2013
First Look

First Look: March 5

abstract available. Purchase this case:http://hbr.org/search/213051-PDF-ENG Kirkpatrick Corporation Hawkins, David F. Harvard Business School Case 113-070 No abstract available. Purchase this case:http://hbr.org/search/113070-PDF-ENG Social View Details

Keywords: Sean Silverthorne

September 2003 (Revised June 2005)
Case

Learning from LeapFrog: Creating Educational and Business Value

By: Lynda M. Applegate, Christopher Dede and Susan Saltrick

Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational... View Details

Keywords: Transformation; Decisions; Education; Entrepreneurship; Innovation and Invention; Growth Management; Media; Business and Stakeholder Relations; Research; Value Creation

December 1982 (Revised April 1986)
Case

Zenith and the Color Television Fight

By: David B. Yoffie

Keywords: Corporate Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry

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August 2020
Teaching Note

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim

Teaching Note for Case No. 321-016. Beginning in March 2020, Sesame Workshop navigated a global pandemic, which caused unemployment, businesses shutdowns, school closures, and remote work environments along with a racial justice crisis, with a renewed mission that led... View Details

Keywords: Pandemic; Children; Health Pandemics; Social Issues; Crisis Management; Mission and Purpose; Education; Leadership; Media and Broadcasting Industry; Media and Broadcasting Industry

July 2020
Case

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim

Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its... View Details

Keywords: Health Pandemics; Social Issues; Crisis Management; Global Range; Mission and Purpose; Education; Media and Broadcasting Industry; Media and Broadcasting Industry

June 2004 (Revised September 2005)
Case

Cox Communications, Inc.

By: Thomas R. Eisenmann and Jonathan Gibbons

Cox Communications, the third largest U.S. cable television system operator, is confronting strategy decisions in mid-2004. Cox managers must decide whether to speed its deployment of Voice over Internet Protocol (VoIP), which offers capital and operating costs savings... View Details

Keywords: Customers; Information Technology; Competition; Product Development; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

October 2002 (Revised May 2003)
Case

Vivendi (B): Revitalizing a French Conglomerate

By: Cynthia A. Montgomery and Rhonda Kaufman

Supplements the (A) case. View Details

Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry; France

March 2002 (Revised November 2003)
Case

Satellite Radio

By: Thomas R. Eisenmann and Alastair Brown

In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details

Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

December 1998 (Revised May 2003)
Case

Vivendi (A): Revitalizing a French Conglomerate

By: Cynthia A. Montgomery and John M. Turner

Examines corporate strategy for a diversified firm in the French business context. Issues include corporate governance, vision, and the management of unrelated diversification. After the company's first loss ever, the Vivendi board elected a new chairman who completed... View Details

Keywords: Business Conglomerates; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Diversification; Media and Broadcasting Industry; Media and Broadcasting Industry; France

January 1989 (Revised February 1993)
Supplement

Warner Cable (B)

Describes the view of corporate officers regarding the changes made by General Manager Bruce McKinnon. View Details

Keywords: Organizational Change and Adaptation; Media and Broadcasting Industry; Media and Broadcasting Industry

2012
Working Paper

What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises

By: Robert Gibbons and Rebecca Henderson

Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details

Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Identity; Performance Consistency; Social and Collaborative Networks; Societal Protocols; Social Media