Publications

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

this is a political decision, and it's above my pay grade. There may be some strategic assets that we (as Americans) don't want to sell to foreigners. Congress is going to have to decide which ones those are. It may be that we don't want to sell certain elements of our... View Details

Keywords: by Sean Silverthorne

10 Oct 2023
Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

many others. However, much of the focus of policy and media is on manufacturing and the workforce, especially with electric vehicles. One recent example is that the Loan Programs Office in the Department of Energy announced a conditional... View Details

04 Sep 2019
Blog Post

A Guided Experience into the World of Entrepreneurship

start-up culture Although Stan had no commitments to any particular industry, he saw his internship as a gateway to entrepreneurship. “Microsoft was immense,” he says. “I wanted to work at a smaller company.” While following the social View Details

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

actions. Some of the media (Facebook, Apple, Amazon, Netflix, and Google) they employ, however, represent a threat of monopoly that should be addressed by the very governments that, ironically, could turn big data against us. So say... View Details

Keywords: by James Heskett; Advertising; Consumer Products

January 2015 (Revised May 2018)
Case

$19B 4 txt app WhatsApp...omg!

By: David Collis, Ashley Hartman and Aakash Mehta

In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that... View Details

21 Oct 2013
Working Paper Summaries

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

Keywords: by Isao Okada & Stephen A. Greyser; Sports

July 2020 (Revised April 2022)
Case

Paris Saint-Germain: Building One of the World's Top Sports Brands

By: Anita Elberse and David Moreno Vicente

In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s... View Details

Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent and Talent Management; Globalization; Brands and Branding; Marketing; Strategy; Sports Industry; Europe

16 Aug 2018
News

Working with a Giver’s Spirit

Philippine tech incubator behind a number of remarkable companies, including Ayannah, which uses social media and mobile platforms to provide digital commerce and payment services to the world’s unbanked; PawnHero, an online pawnshop that... View Details

Keywords: Constantine von Hoffman

04 Jun 2001
What Do You Think?

What’s the Future of the Subscription Model?

Original Article The subscription model has served as a wonderful revenue generator through the years for many companies in the media and communications industries. Organizations have built hard-to-beat revenue streams around it, enabling... View Details

Keywords: by James Heskett

19 Jul 2023
Blog Post

A Pathway to Pursue Aspirations

media space; it’s competitive and interesting – especially when you really believe in the content they make.” Mizuho spent her internship summer deep in reflection, “struggling to move out of finance and find what I want to do long term.”... View Details

Web

The Gift of Global Talent

influence of a handful of global cities continues to grow, the three core approaches taken by corporations so far offer a playbook for companies that find themselves outside the action in today’s concentrated innovation geography. Media... View Details

July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young consumers. The Israeli nonprofit Vibe... View Details

Keywords: by Danielle Kost; Tourism

October 2014 (Revised November 2016)
Technical Note

Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)

By: Elie Ofek

This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a... View Details

Keywords: Customer Lifetime Value; Return On Investment; Segmentation; Social Networks; Customer Relationship Management; Marketing Strategy; Investment Return; Social and Collaborative Networks; Social Media