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(18,109)
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Show Results For
-
All HBS Web
(18,109)
- People (25)
- News (3,320)
- Research (12,375)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,278)
- 2008
- Working Paper
Market Reaction to the Adoption of IFRS in Europe
By: Christopher S. Armstrong, Mary E. Barth, Alan D. Jagolinzer and Edward J. Riedl
This study examines the European stock market reaction to sixteen events associated with the adoption of International Financial Reporting Standards (IFRS) in Europe. European IFRS adoption represented a major milestone towards financial reporting convergence yet...
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Keywords:
Financial Reporting;
International Accounting;
Financial Markets;
Code Law;
Standards;
Adoption;
Europe
Armstrong, Christopher S., Mary E. Barth, Alan D. Jagolinzer, and Edward J. Riedl. "Market Reaction to the Adoption of IFRS in Europe." Harvard Business School Working Paper, No. 09-032, September 2008.
- September 1992
- Case
Star Cablevision Group (B): Adjusting to a Stock Market Correction
Second case in a series of six cases. This case describes the company as it adjusts to a stock market correction.
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Keywords:
Financial Markets
Sahlman, William A. "Star Cablevision Group (B): Adjusting to a Stock Market Correction." Harvard Business School Case 293-037, September 1992.
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention and...
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Keywords:
by Sean Silverthorne
- Forthcoming
- Article
Calling All Issuers: The Market for Debt Monitoring
By: Huaizhi Chen, Lauren Cohen and Weiling Liu
95% of long-term municipal bonds have callable features, and yet we find new evidence of a substantial fraction of local governments exercising these valuable options sub-optimally, with significant delays – resulting in sizable losses. Using data from 2001 to 2019, we...
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Keywords:
Bonds;
Financial Institutions;
Governing Rules, Regulations, and Reforms;
Government Administration;
Financing and Loans
Chen, Huaizhi, Lauren Cohen, and Weiling Liu. "Calling All Issuers: The Market for Debt Monitoring." Management Science (forthcoming).
- May 2007 - 2007
- Conference Presentation
The Long Tail... And Implications for Marketers
By: Anita Elberse
Keywords:
Marketing
- July – August 1996
- Article
Manage Marketing by the Customer Equity Test
By: Robert C. Blattberg and J. A. Deighton
Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.
- Apr 2007
- Conference Presentation
The Long Tail... And Implications for Marketers
By: Anita Elberse
Keywords:
Marketing
- January 1992 (Revised June 1994)
- Case
IBM: Assistant General Manager of Marketing (A)
Cespedes, Frank V. "IBM: Assistant General Manager of Marketing (A)." Harvard Business School Case 592-066, January 1992. (Revised June 1994.)
- 26 May 2014
- News
Online Video Ads Blur Picture for Marketers
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to...
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Keywords:
Transition;
Marketing Strategy;
Budgets and Budgeting;
Technology Adoption;
Digital Marketing;
Resource Allocation;
Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- Article
Measuring Market Orientation: A Generalization and Synthesis
By: R. Deshpande and J. U. Farley
Deshpande, R., and J. U. Farley. "Measuring Market Orientation: A Generalization and Synthesis." Journal of Market-Focused Management 2, no. 3 (September 1998): 213–232.
- November 1997
- Article
Rethinking Market Research: Putting People Back In
By: Gerald Zaltman
Zaltman, Gerald. "Rethinking Market Research: Putting People Back In." Journal of Marketing Research (JMR) 34, no. 4 (November 1997).
- 1993
- Book
The Rise and Fall of Mass Marketing
By: G. Jones and R. S. Tedlow
Jones, G. and R. S. Tedlow, eds. The Rise and Fall of Mass Marketing. London: Routledge, 1993.
- June 23, 2003
- Article
Economic Theory on Media Markets is Flawed
By: David A. Moss and Michael Fein
Moss, David A., and Michael Fein. "Economic Theory on Media Markets is Flawed." Financial Times (June 23, 2003), p. 13.
- 21 Sep 2013
- News
The Marketer Who Would Revive Smith Bros.
- 2007
- Article
Trends in Executive Education in Business Marketing
By: Das Narayandas
Narayandas, Das. "Trends in Executive Education in Business Marketing." Journal of Business-to-Business Marketing 14, no. 1 (2007).
- Fast Answer
Stock Pitching: company, industry and market research
What resources should I use to formulate a stock pitch? Research Topics Suggested Resources Company Bloomberg Current and historical financial information on individual equities, stock View Details
- 04 Feb 2009
- Working Paper Summaries
Unravelling in Two-Sided Matching Markets and Similarity of Preferences
Keywords:
by Hanna Halaburda