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  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • July 2022
  • Teaching Note

Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Electronics Industry; Electronics Industry; Electronics Industry; Turkey
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  • March 2011 (Revised February 2014)
  • Case

Cree, Inc.: Which Bright Future?

By: David J. Collis, Mary Furey and Matthew Shaffer
After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details
Keywords: Cree; LEDs; Lighting Market; Clean Tech; Energy Policy; Semiconductors; North Carolina; Business Growth and Maturation; Forecasting and Prediction; Innovation and Management; Decision Choices and Conditions; Market Entry and Exit; Competitive Strategy; Corporate Strategy; Technology Adoption; Electronics Industry; Electronics Industry; Electronics Industry; United States; North Carolina; Raleigh
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  • Web

2.1.3 Classroom Recording, Photography & Social Media | MBA

confidential, allowing for candid participation and risk-taking in our learning environments. Additionally, it removes distractions caused by any use of personal electronic devices in a class setting. Exception to this rule will be... View Details
  • 23 Oct 2019
  • News

A Bid for the Future

tax and regulatory climate, outstanding talent, workforce development.” Over the course of nearly eight years, the Louisiana Economic Development agency’s efforts attracted companies that included IBM, CGI, CSC (now General Dynamics IT), and View Details
Keywords: Administration of Housing Programs, Urban Planning, and Community Development; Government
  • Web

Responsibilities and Acceptable Use - Research Computing Services

your data is not considered HRCI Level 3 or higher, or you might consider purchasing an external hard drive from your local electronics vendor. Attend to any automated messages concerning "Out of Space" or "Over Quota" problems. These are... View Details
  • 01 Apr 2008
  • News

“Let Us Now Praise Famous Women”

the HBS Electronic Network? Alumni subscribers to it received an AOL e-mail address and could access the alumni directory, career services, Bulletin articles, and class notes, etc. — a rudimentary version of the HBS Web site. But by April... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • June 2020
  • Case

In-housing Digital Marketing at Sprint Corp.

By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Electronics Industry; Electronics Industry; Electronics Industry; United States
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  • November 2019 (Revised April 2021)
  • Case

United Technologies: Are the Parts Worth More Than the Whole?

By: Benjamin C. Esty and Daniel Fisher
After spending more than 50 years creating a diversified industrial conglomerate that Fortune magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details
Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Investment Funds; Value Creation; Electronics Industry; Electronics Industry; Electronics Industry; United States
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  • April 2013
  • Article

In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Electronics Industry; Electronics Industry; Electronics Industry; North and Central America; United States
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  • 17 Jul 2014
  • Panel Discussion

Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors

By: Jodi L. Short and Michael W. Toffel
Keywords: CSR; Corporate Accountability; Corporate Social Responsibility; Outsourced Production; Outsourcing; Sustainability; Sustainability Management; Auditing; Audit Quality; Gender; Conflicts Of Interest; Bias; Electronics Industry; Electronics Industry; Electronics Industry; China; India; Pakistan; Bangladesh; Mexico; Brazil; Viet Nam; Indonesia; Philippines; Sri Lanka; Taiwan; South Korea
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  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Original Article About fifteen years ago, an academic friend from France noticed the impact of Minitel on French consumer behavior. He noted that consumers were increasingly using the pathbreaking electronic directory created by France... View Details
Keywords: by James Heskett
  • Web

Social Media Guidelines for Faculty and Staff | About

electronic devices in a class setting. The practice of social media before and/or after class-related sessions is permissible so long as it: Respects both the privacy of students, participants, staff, faculty, and class visitors and HBS’s... View Details
  • 01 Dec 2008
  • News

Leadership: Getting Down to Fundamentals

spring Harvard Business Press will publish an edited volume of the colloquium papers, which we expect to serve as the foundation for a doctoral course on leadership research and scholarship. We’ve also established the Leadership Research Network as an View Details
Keywords: Julia Hanna
  • 01 Sep 2014
  • News

Ask the Expert: Byte-Testing Bitcoin

appeal of anonymity seems inherently flawed for storing large values in an age when the threat of identity theft through electronic eavesdropping and in-person, gun-to-the-head demands for access and asset transfers are a growing menace.... View Details
Keywords: alumni; Data Processing, Hosting, and Related Services; Information
  • 29 Sep 2015
  • First Look

September 29, 2015

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49708 Published first online September 16, 2015 Journal of the American Medical Informatics Association Incorporating Longitudinal Pediatric Patient-centered Outcome Measurement into the Clinical Workflow... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2019
  • Research & Ideas

Germany May Have the Answer for Reducing Drug Prices

Germany, that would be encouraging.” About the Author Danielle Kost is the senior editor of Harvard Business School Working Knowledge. [Image: TomFreeze] Related Reading: What Hospitals Must Learn to Compete Electronic Health Records Were... View Details
Keywords: by Danielle Kost; Health
  • 05 May 2003
  • Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

literature. And if she had to wait for a teller, she could pass the few minutes in line watching television news monitors or electronic stock tickers. What that customer probably wouldn't have realized was that all of these new services... View Details
Keywords: by Stefan Thomke; Banking; Financial Services
  • 23 May 2000
  • Research & Ideas

Minding the Muse: The Impact of Downsizing on Corporate Creativity

laboratory conditions, she was eager to confirm her findings in a real-world setting. That opportunity came when a Fortune 500 high-tech electronics firm agreed to an in-house study that would measure factors affecting creativity within... View Details
Keywords: by Peter K. Jacobs
  • 01 Jun 2011
  • News

Downtime

stack (next to my bed): The Tell-Tale Brain: A Neuro-scientist’s Quest for What Makes Us Human by V.S. Ramachandran; The World Without Us by Alan Weisman; and Einstein’s Clocks, Poincaré’s Maps: Empires of Time by Peter Galison. Do you use an View Details
Keywords: fiction; Christianity