Publications

December 1980 (Revised July 1991)
Case

Loctite Corp.: Industrial Products Group

By: John A. Quelch

A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details

Keywords: Product Marketing; Manufacturing Industry; Industrial Products Industry

Program

Senior Executive Leadership Program—India

take your leadership skills and your career to the next level. You will become a stronger leader who can design competitive strategies in a global context, promote continuous innovation, and overcome obstacles to growth. Key Benefits... View Details

2019
Book

Creative Construction: The DNA of Sustained Innovation

By: Gary P. Pisano

Creative Construction tackles the myth that larger enterprises are inherently incapable of transformative innovation and are doomed to be disrupted by nimble start-ups. If larger enterprises seem incapable of transformative innovation, it is due to how we design... View Details

Keywords: Innovation and Invention; Business Growth and Maturation; Innovation Strategy; Organizational Culture; Management Systems; Creativity; Leading Change

August 2010
Case

Flash Memory, Inc.

By: William E. Fruhan and Craig Stephenson

The CFO of Flash Memory, Inc. prepares the company's investing and financing plans for the next three years. Flash Memory is a small firm that specializes in the design and manufacture of solid state drives (SSDs) and memory modules for the computer and electronics... View Details

Keywords: Forecasting; Financial Management; Cash Flow; Forecasting and Prediction; Capital Budgeting; Computer Industry; Electronics Industry; United States

July 1989 (Revised August 1993)
Supplement

Kanthal (B)

By: Robert S. Kaplan

Describes actions taken by senior management of Kanthal after seeing the results of the newly installed account management system. Designed as a class handout. A rewritten version of an earlier case by the same author. View Details

Keywords: Accounting; Management Systems; Management Teams

November 1978 (Revised June 1985)
Case

Hanson Industries (A)

By: William J. Bruns Jr. and Julie H. Hertenstein

Hanson Industries produces and sells an award-winning design ski boot. Describes the company history from founding through July 1978, the product, production processes, marketing strategy, and background information for related cases on budgeting and finance. View Details

Keywords: Product; Marketing Strategy; Production; Finance; Budgets and Budgeting; Consumer Products Industry

12 Jul 2010
News

Rocket Science Retailing: A Practical Guide

Teaching Interest

Senior Executive Leadership Program, India (SELPI)

By: Sunil Gupta

India is one of the fastest growing economies. This modular program is designed to hone the business and leadership skills of executives who are planning to leverage the opportunities in this emerging market.

Related link: View Details

01 May 2017
News

Bad At Your Job? Maybe It's the Job’s Fault

1989
Article

The Creative Environment Scales: The Work Environment Inventory

By: T. M. Amabile and N. Gryskiewicz

The Creative Environment Scales Work Environment Inventory (WEI) is a new paper-and-pencil instrument designed to assess stimulants and obstacles to creativity in the work environment. Unlike many instruments that are designed as comprehensive descriptions of the work... View Details

Keywords: Creativity; Innovation and Invention; Working Conditions; Management Analysis, Tools, and Techniques

April 2014
Tutorial

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia

The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details

Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy

June 2008
Supplement

Kit Hinrichs at Pentagram (B)

By: Linda A. Hill and Emily Stecker

This case focuses on Kit Hindrichs, a 65 year-old partner at Pentagram, a privately-owned multidisciplinary design firm. One of the world's most prestigious design firms, Pentagram was founded by five designers from different disciplines in London in the 1970s. By... View Details

Keywords: Business Offices; Design; Managerial Roles; Private Ownership; Business and Shareholder Relations; Partners and Partnerships; Equality and Inequality; London; San Francisco; New York (state, US)

August 2015
Case

Building an e-Commerce Brand at Wayfair

By: Thales Teixeira and Elizabeth Anne Watkins

Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details

January 2017
Case

TalentCorp Malaysia and the Returning Expert Programme

By: William R. Kerr, Danielle Li, Mathis Wagner and Alexis Brownell

TalentCorp Malaysia runs the "Returning Expert Programme" (REP), a government program designed to encourage Malaysian professionals abroad to return home through use of various incentives. The REP is intended to combat the "brain drain," caused by highly educated... View Details

Keywords: Malaysia; Diaspora; Brain Drain; Migration; Diasporas; Government and Politics; Immigration; Human Capital; Programs; Malaysia

July 2010
Technical Note

Note on the Asset Management Industry

By: Clayton S. Rose and Scott Waggoner

This note provides an overview of the structure and function of the asset management industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm." View Details

Keywords: Asset Management; Business or Company Management; Industry Structures; Financial Services Industry; United States

14 Nov 2024
Video

Leading with AI Session: Opening Remarks

February 2004 (Revised December 2004)
Exercise

Developmental Network Questionnaire

By: Monica C. Higgins and John Galvin

The Developmental Network Questionnaire is an instrument designed to reveal information about the sources of developmental assistance in an individual's career. Teaching Purpose: To facilitate a session on developmental relationships. Includes color exhibits. View Details

Keywords: Personal Development and Career; Social and Collaborative Networks

October 2011 (Revised July 2012)
Case

Boeing 737 Industrial Footprint: The Wichita Decision

By: Willy Shih and Margaret Pierson

The case examines the circumstances leading up to the Boeing Company's decision to spin-off its Wichita Division. This case is intended to be taught with two other notes: "On the Use of Capital Efficiency Metrics," HBS No. 612-034, "Modularity in Design and... View Details

Keywords: Teaching; Capital; Standards; Design; Production; Air Transportation Industry