Filter Results:
(1,668)
Show Results For
- All HBS Web
(1,668)
- People (1)
- News (249)
- Research (1,290)
- Events (3)
- Multimedia (2)
- Faculty Publications (752)
Show Results For
- All HBS Web
(1,668)
- People (1)
- News (249)
- Research (1,290)
- Events (3)
- Multimedia (2)
- Faculty Publications (752)
- Web
Jewish American Heritage Month | Baker Library
organizations who list Jewish People as a population they serve. Browse the Encyclopedia of Associations to locate Jewish American-affiliated organizations, such as professional societies and trade associations. Use Statista's Consumer... View Details
- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog brand biography (UBB) to... View Details
Keywords: Martha Lagace
- 07 Jun 2011
- First Look
First Look: June 7
five-year-old company were pleased with the company's billion dollar IPO, the biggest Internet IPO since Google's, but changes in consumer behavior on the Internet were obliging a review of the model.... View Details
Keywords: Sean Silverthorne
- 27 Sep 2011
- First Look
First Look: September 27
scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things; (4) Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge; and (5)... View Details
Keywords: Sean Silverthorne
- 15 Jun 2021
- News
Case Study: Inside Story
partners who demonstrate that they can move quickly and help Saga learn, while also experimenting with digital D2C marketing that can be rapidly iterated. —Chad Laurans (MBA 2006), CEO and cofounder of SimpliSafe Yes and Yes Word of mouth is everything for a View Details
- 29 Jan 2019
- News
Gloria Steinem and Diane Paulus Take Center Stage
Ademosu, (GMP 14, 2013), Managing Director and CEO of Credit Direct Limited. Ademosu led the team that launched Credit Direct Limited, the first and largest non-bank structured consumer lending business in Nigeria. Since its inception in... View Details
Keywords: Margie Kelley
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
the more general reader interested in national parks. The Health Care Consumer’s Manifesto: How to Get the Most for Your Money by Deborah Dove Gordon (MBA 1999) Praeger Health care consumer policy expert Deborah Gordon offers a guided... View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective marketing... View Details
Keywords: by Staff
- 25 Sep 2009
- News
Are You Being Served?
finding plenty of ways that companies frustrate their customers. These days, health care, airlines, and telecommunications, to name a few, are sectors that can drive consumers up the wall. Are you, valued customer, treated well, or at... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
marketplaces. The way marketplaces and intermediaries rank offers from sellers or service-providers can be thought of as an incentive system. Economists are well positioned to analyze issues such as short-term user behavior and the... View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
gradually. You build a Honda Scooter, then a Honda Civic, then a Honda Accord, and then an Acura. There is a lot of theory and research on how consumer behavior and perception changes over time. And that... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details
- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
contain no preservatives. Its first pre-order sold out in December, and the team has since launched a few dozen retail and restaurant partnerships and an online retail shop as well. Because Tilden is a consumer product, Wood says the pair... View Details
Keywords: Margie Kelley
- 10 Sep 2014
- Blog Post
A Summer Reflection
HBS classes during my internship, I was pleasantly surprised to be thinking about our Leadership and Organizational Behavior (LEAD) class more than anything else. - Stephanie Tupi, MBA 2015 View Details
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
Savingforcollege.com, which Cordero describes as "the Consumer Reports of 529 plans.") The plan is to capitalize on market share down the road: "There is a lot of value in processing millions of dollars of new assets," he remarks. "Our... View Details
- 01 Sep 2010
- News
Dean Nohria Looks Ahead
beginning a distinguished two-decade academic career that culminated in his appointment, beginning July 1, as the School’s tenth Dean at age 48. A specialist in organizational behavior and leadership, Nohria has coauthored or coedited... View Details
Keywords: Roger Thompson
- 05 Oct 2016
- Research & Ideas
Why Don't More People Get Flu Shots at Work?
course of their lives,” Beshears says. “It’s not merely a matter of building it and then people will come. You actually need to place it right front and center. Otherwise it’s very easy for people to ignore.” Related Reading: The Business of View Details
- 12 Jul 2011
- News
Phone Fun
“Mobile phones are becoming more, not less relevant,” he observed in Campaign, noting that the devices are such a mainstay of modern culture that young consumers will find a way to afford them, even during economic downturns. A key... View Details
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer... View Details
- 26 Mar 2019
- Working Paper Summaries