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- All HBS Web
(4,328)
- People (33)
- News (1,301)
- Research (1,705)
- Events (12)
- Multimedia (14)
- Faculty Publications (830)
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- 21 Oct 2024
- Research & Ideas
What Happens in Vegas Could Shape the Metaverse
company would be more than likes, comments, and shares, he said, and Meta would develop the community on top of the Oculus platform it bought for $2 billion in 2014. The Facebook-Meta name change came a... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
latent or explicit. It involves branding these products and services, communicating their benefits to intermediaries and end consumers, and distributing them. All of these activities involve value creation. In return, producers extract... View Details
- 16 May 2018
- Research & Ideas
How Companies Managed Risk (and Even Benefitted) in World War Internment Camps
problems. Yet, they also enjoyed unexpected benefits, including plenty of networking and after-war opportunities for the tight community of German businesspeople in India. "The business implications of civil internment are uncharted... View Details
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
organization defining its role and finding its niche and space in the world will find it easier to communicate and achieve that super stretch goal. They start with a blank piece of paper. They do not have to re-design.” Alex Kahel... View Details
Keywords: by James Heskett
- March 2011
- Teaching Note
Calveta Dining Services, Inc.: A Recipe for Growth? (Brief Case)
By: James L. Heskett and Patricia Girardi
Teaching Note for #4261. View Details
- 13 Mar 2007
- First Look
First Look: March 13, 2007
undertake. Download the paper: http://www.hbs.edu/research/pdf/07-053.pdf Is Yours a Learning Organization? Authors:Amy Edmondson, David A. Garvin, and Francesca Gino No abstract available. Cases & Course MaterialsAmanco: Developing... View Details
Keywords: Martha Lagace
- 04 Aug 2003
- What Do You Think?
Are We Facing an Attitude Shortage?
management and less hierarchy and bureaucracy. Their "attitudes approach" has had time to get communicated far and wide. Additionally, the rigors of competing in an economy with constrained demand have given further impetus to... View Details
Keywords: by James Heskett
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
context of the economic turmoil at the turn of the 20th century, the alumni asked whether Harvard might develop a school to educate professional managers who would improve the quality and integrity of the managerial class, much as the law... View Details
Keywords: by Martha Lagace
- 21 Apr 2014
- Research & Ideas
Bio-Piracy: When Western Firms Usurp Eastern Medicine
exploiting indigenous communities for the benefit of their new employers in the West? And a more hopeful question: Were there cases in which Western firms and rural Indian societies shared the licensing fees from herbal patents? "We... View Details
- 01 Oct 2001
- Research & Ideas
Five Questions for James Austin
community engagements as an important dimension of their association with a company. The closer interactions of the two organizations can create new opportunities for skill and leadership development. The integrative stage also can bring... View Details
Keywords: by Carla Tishler
- November 1999 (Revised June 2006)
- Case
DLJdirect: "Putting Our Reputation Online"
By: Thomas R. Eisenmann and Gillian Morris
Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details
Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry
Eisenmann, Thomas R., and Gillian Morris. DLJdirect: "Putting Our Reputation Online". Harvard Business School Case 800-164, November 1999. (Revised June 2006.)
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
"It's not just that we wanted to break the ice with a piece of software that people would view as a game rather than a communications application," one Sony executive explained. "It's also that we wanted to establish the... View Details
Keywords: by Youngme Moon
- 19 Nov 2001
- Research & Ideas
Wrapping Your Alliances In a World Wide Web
improve. The U.S. high-tech manufacturing community is perhaps furthest along with this effort; it has created a consortium called RosettaNet to develop standards at all required levels—from XML data formats... View Details
Keywords: by Andrew McAfee
- 28 Oct 2008
- First Look
First Look: October 28, 2008
Francisco Ruiz-Aliseda Abstract In their seminal 1985 paper, Katz and Shapiro study systems compatibility in settings with one-sided platforms and direct network effects. We consider systems compatibility when competing platforms are two-sided and there are indirect... View Details
Keywords: Martha Lagace
- 23 May 2000
- Research & Ideas
The Emerging Art of Negotiation
perspective over the last 30 years, they write, with these changes often occurring in tandem with broader developments in psychology and in society as a whole. Most recently, analysis has begun to look at social or personal factors... View Details
Keywords: by Martha Lagace
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
evaluate business development opportunities. Driven by cash needs, they may call this "experimentation," but in effect they tell salespeople to "go forth and multiply!" By selling to anyone, though, ventures fragment... View Details
Keywords: by Sean Silverthorne
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
passionately for a global-historical approach to political ideas. To better understand the development of liberalism, he looked not only to the works of great thinkers but also to their reception and use amid revolution and interstate... View Details
Keywords: Sean Silverthorne
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
Web platform for the company's business-to-business Web communications services. They wanted to move quickly to outsource the project, but first they desperately needed critical advice on the architecture of the platform. Fortunately,... View Details
- 14 Jan 2008
- Research & Ideas
Mapping Polluters, Encouraging Protectors
in their industry across the country—but just as important, monitor what mitigating steps facility managers are taking. Toffel and his colleagues also developed MapEcos as a mechanism to support their academic research. "Often public... View Details
- 24 Mar 2002
- Research & Ideas
The Trick of Balancing Business and Government
Asked which institutions must be in place in order for African countries to grow, experts on a panel at the Africa Business Conference had no shortage of suggestions. One panelist, representing the International Monetary Fund, voted for a capable judiciary; a View Details
Keywords: by Martha Lagace