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- All HBS Web
(3,995)
- People (33)
- News (1,332)
- Research (1,735)
- Events (12)
- Multimedia (14)
- Faculty Publications (851)
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- Web
Online Business Strategy Courses | HBS Online
Specialization. With our past participant discount, you'll receive 30% off your second and third courses for a total savings of $1,110 . Here are three learning pathways we recommend based on your career goals and stage. Strategy Foundations: For those newer to... View Details
- 5 Sep 2013
- Conference Presentation
The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States
By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
- 19 Dec 2022
- Research & Ideas
What Motivates People to Give Generously—and Why We Sometimes Don't
play a part in how much good people do in the world. Having looked under the hood, what’s your outlook on our capacity for giving, broadly speaking? “I often ask: How do people develop excuses not to give? Then I try to explore ways to... View Details
- 05 Jul 2023
- News
GCC Alumni Celebrate Grand Opening of New Club Center
alumni can collaborate on initiatives that contribute to the development and growth of the region," says Lootah. "Dubai has emerged as a prominent hub for HBS alumni activities and reunions. Having a space in this vibrant city enables us... View Details
Keywords: Margie Kelley
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- Article
The Errors of Experts: When Expertise Hinders Effective Provision and Seeking of Advice and Feedback
By: Ting Zhang, Kelly Harrington and Elad Sherf
To be effective, experts need to simultaneously develop others (i.e. provide advice and feedback to novices) and advance their own learning (i.e. seek and incorporate advice and feedback from others). However, expertise, and the state of efficacy associated with it,... View Details
Keywords: Expertise; Self-efficacy; Feedback; Perspective Taking; Cognitive Entrenchment; Interpersonal Communication
Zhang, Ting, Kelly Harrington, and Elad Sherf. "The Errors of Experts: When Expertise Hinders Effective Provision and Seeking of Advice and Feedback." Current Opinion in Psychology 43 (February 2022): 91–95.
- 20 Jan 2014
- Research & Ideas
Language Wars Divide Global Companies
As global companies increasingly adopt a dominant language, usually English, which all employees must use to simplify communications and increase collaboration, many are dismayed to find an unexpected outcome. Results are exactly opposite... View Details
Keywords: by Kim Girard
- Web
Events - Business History
National University of Los Andes), "Global Development and International Organizations during the Cold War Era: ILO's Management Development Programs in Latin America (1950s-1970s)" 12 pm to 1:30 pm May 14... View Details
- January 29, 2018
- Article
How to Build Trust with Colleagues You Rarely See
By: Tsedal Neeley
Building trust is key to success for any organization. But that can be tricky when it comes to colleagues that you only interact with virtually. What does it take to build trust when you can’t meet in person? In this piece, the author suggests that professionals should... View Details
Neeley, Tsedal. "How to Build Trust with Colleagues You Rarely See." Harvard Business Review (website) (January 29, 2018).
- 16 Jul 2012
- Research & Ideas
Are You a Strategist?
exaggerated emphasis on sustainable competitive advantage has drawn attention away from the fact that strategy must be a dynamic tool for guiding the development of a company over time. "Strategy has become more about formulation than... View Details
Keywords: by Carmen Nobel
- Web
Globalization - Faculty & Research
heterogeneous effects of globalization on the interest rate setting by microfinance institutions (MFIs) around the world. We consider MFIs as a mechanism to overcome the institutional void of credit for small entrepreneurs in developing... View Details
- May 2009 (Revised October 2009)
- Case
Newton-Wellesley Hospital
By: Richard M.J. Bohmer and Natalie Kindred
How will Newton-Wellesley Hospital (NWH) preserve its private practice tradition while remaining effective and competitive in a healthcare industry demanding increasing integration between physicians and hospitals? This is the decision facing Newton-Wellesley Hospital... View Details
Keywords: Business Model; Profit; Health Care and Treatment; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Integration; Health Industry; Massachusetts
Bohmer, Richard M.J., and Natalie Kindred. "Newton-Wellesley Hospital." Harvard Business School Case 609-088, May 2009. (Revised October 2009.)
- Web
Online Business Strategy Course | HBS Online
match Build sustainable success with the help of complements and network effects Who Will Benefit Mid-Career Professionals General Managers Consultants and Investors Develop a powerful, value-based strategy to achieve greater success for... View Details
- 20 Apr 2015
- Research & Ideas
The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs
would move beyond the computer to use a range of electronic devices for entertainment and communication and then systematically rolled them out one step at a time—the iPod, iPhone, and iPad. Building an Ecosystem Gates was the first of... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
MIT), Jean-Charles Rochet (IDEI, Toulouse), and David Evans (NERA, now LECG and University College London). It is indeed a very new area: The first two or three papers on this topic were written in 2002-2003, and I was lucky enough to be working with the authors right... View Details
- April 2012 (Revised May 2012)
- Case
EILEEN FISHER: Repositioning the Brand
By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton
Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to... View Details
Keywords: Marketing; Brand Management; Brand Positioning; Market Segmentation And Target Market Selection; Retailing; Fashion; Corporate Social Responsibility; Brands and Branding; Product Positioning; Segmentation; Social and Collaborative Networks; Growth and Development Strategy; Social Media; Retail Industry; Fashion Industry
Keinan, Anat, Jill Avery, Fiona Wilson, and Michael Norton. "EILEEN FISHER: Repositioning the Brand." Harvard Business School Case 512-085, April 2012. (Revised May 2012.)
- 12 Nov 2001
- Research & Ideas
The Three Components of Family Governance
strengthening business-family communication and bond. A family constitution—the family's policies and guiding vision and values that regulate members' relationship with the business. This written document can be short or long, detailed or... View Details
- 20 Jan 2010
- First Look
First Look: Jan. 20
Decentralize? Authors:Nicholas Bloom, Raffaella Sadun, and John Van Reenen Abstract There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have View Details
Keywords: Martha Lagace
- 11 Oct 2023
- News
Soldier On
looks like. READ MORE April White: I want to start this conversation at what I imagine was a particularly challenging moment for your community and for you. This is early January. It's a few days before you're inaugurated as mayor of... View Details