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Show Results For
- All HBS Web
(1,451)
- People (5)
- News (697)
- Research (330)
- Multimedia (128)
- Faculty Publications (142)
- 01 Sep 2012
- News
On a Sound Track
about the glamour for a minute—the celebrity sports endorsements, team sponsorships, promotions featuring models and freestyle rappers. Is branding your top priority? Building brand is fundamental to what we do. We play at this very... View Details
- 01 Mar 2010
- News
Light Looks Back on Forty-Year HBS Career
new initiatives. Light became Acting Dean in August 2005 upon the departure of Kim B. Clark, and Dean in April 2006. The School’s 2008 Centennial celebration provided a high point of Light’s five-year tenure; the global economic crisis... View Details
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
iPod. As I finished writing Speed Trap, the music industry was celebrating the shutdown of Napster, and the major labels were busy organizing their own download services. A few months later, like a bolt out of the blue, Apple launched the... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details
- Web
DEC - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
ed. The First Venture Capitalist: Georges Doriot on Leadership, Capital, & Business Organization (Calgary: Gondolier, 2004), xiv. 40 Gupta, ed., First Venture Capitalist , xx. 41 Ken Olsen, "Digital Corporate History," in D.E.C. View Details
- 01 Oct 2002
- News
Faculty Research Symposium
Pay Check: Equity-Based Compensation and Incentives Creativity in a Crunch Nobody's Perfect. Now What? Last spring, a special symposium was held on campus in celebration of faculty research. The one-day event, sponsored by the Division of... View Details
- 12 Oct 1999
- Research & Ideas
Spirit at Work: The Search for Deeper Meaning in the Workplace
'nature church' celebrating Creation and that this was, in a way, sacred work. People told me that because I wasn't pushy about it they came to see this opening prayer as a point of distinction for the group, something special."... View Details
Keywords: by Marguerite Rigoglioso
- 24 May 2023
- News
Balancing Acts
find ways to while doing that, celebrate others. I mean, isn't this about service? Isn't legacy about how well we served? I think at least it's a component of it. And so, when the final chapter is written, I think it's important, perhaps,... View Details
- 01 Dec 2012
- News
The Accidental Pioneers
worked out fine." Related Links From Where We Stand 50 Years & Counting Celebrating the Women of HBS W50 Summit Registration A Daring Experiment exhibit Women's Student Association 2013 Dynamic Women in Business Conference Wilkinson... View Details
Keywords: Hanna, Julia
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
Marketing and innovation produce results; all the rest are costs." Warren Buffett, America's most celebrated investor, has religiously invested in companies with strong brand names such as Coca-Cola and American Express. To this day,... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
approach decisions regarding endorsements. Similarly, because star athletes and other celebrities are "brands" that have certain meanings for consumers, companies can spend millions of dollars to align themselves with those... View Details
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
knows they stem from financial and strategy decisions, but also decisions the company is making around culture and values. “We're very committed to having a modern, diverse workforce and so we're embracing and celebrating hybrid work so... View Details
Keywords: Consumer Products / Retail
- 12 Aug 2008
- First Look
First Look: August 12, 2008
Coty. When Beetz was hired as chief executive, it was still a fragmented collection of recently acquired brands. The case describes how Beetz re-ignited the dormant celebrity fragrance business with the successful launch of a new Jennifer... View Details
Keywords: Sean Silverthorne
- 09 Jun 2017
- News
Curating the Cuisine of Southwest China
document her recipes. And I thought the food is just amazing, yet it's a region of China that is not very well known. But over the years, those recipes got shelved a little bit. Only two years ago, WildChina was celebrating its 15th year... View Details
- 01 Jun 2017
- News
Life in Lockdown
from friends on your outfit. It should remind you to bring your gym clothes. It should suggest clothes to purchase based on your style—or maybe on what your favorite celebrities are wearing. And it should definitely remind you not to wear... View Details
- 18 Oct 2016
- First Look
October 18, 2016
customer jobs does. The "Jobs-to-Be-Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about View Details
Keywords: Sean Silverthorne
- 05 Feb 2001
- Research & Ideas
The Ten Deadly Mistakes of Wanna-Dots
(Why worry about the hypothetical?) Celebrate your conversion to e-business by giving people in the rest of your organization tools they are unable to use, requiring changes they are confused about making. Tell people this will help them... View Details
Keywords: by Rosabeth Moss Kanter
- 22 Aug 2006
- First Look
First Look: August 22, 2006
of widths and eschewing celebrity endorsement of its products—and discusses New Balance's operations decisions to support that strategy. These include significant use of domestic manufacturing at a time when nearly all other competitors... View Details
Keywords: Martha Lagace
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
Indeed, many of the leaders we've celebrated over the last decade or two made their organizations competitive by instituting fairly linear improvements, such as reengineering, supply chain management, enhanced customer responsiveness, and... View Details
Keywords: by Staff
- Web
Research Resources | Baker Library
History Collection, 2008 Video oral histories conducted as part of the HBS Centennial Celebration in 2008 with women graduates of Harvard Business School (HBS). Alumnae interviewed include Sara Beth Wilkinson (MBA 1960), Barbara Hackman... View Details