Publications

Keywords: Consumer Behavior; Motivation and Incentives; Identity; Behavior

Article

The Role of Finance and Private Investment in Developing Sustainable Cities

By: John D. Macomber

Three trends will drive urban investment, development, and entrepreneurship in the next two decades. This article provides tools to identify the situations and circumstances that will be most favorable for private sector involvement in consideration of these trends.... View Details

Keywords: Trends; Demographics; Private Sector; Investment; City; Infrastructure; Opportunities; Urban Development

11 Sep 2007
First Look

First Look: September 11, 2007

also—and crucially so—on whether or not the platforms subsidize one side of the market in equilibrium. For example, with prices being strategic complements across platforms, we show that a cost-reducing investment by one firm may have a... View Details

Keywords: Martha Lagace

21 Apr 2015
First Look

First Look: April 21

Publications April 2015 John Wiley & Sons The Integrated Reporting Movement: Meaning, Momentum, Motives, and Materiality By: Eccles, Robert G., and Michael P. Krzus Abstract—The Integrated Reporting Movement explores the meaning of... View Details

Keywords: Carmen Nobel & Sean Silverthorne

2014
Working Paper

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Baldwin, Alan MacCormack and John Rusnak

In this paper, we describe an operational methodology for characterising the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details

Keywords: Complexity; Applications and Software; Product Design

SSRN

15 Jul 2008
First Look

First Look: July 15, 2008

and Rohini Somanathan Publication:In Handbook of Development Economics. Vol. 4, edited by T. Paul Schultz and John Strauss. Elsevier Science & Technology Books, 2008 Abstract This chapter focuses on the... View Details

Keywords: Martha Lagace

11 Sep 2018
First Look

New Research and Ideas, September 11, 2018

explains changing bond risks but only when risk premia change endogenously as predicted by the model. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=45672 Full Substitutability By: Hatfield, View Details

Keywords: Dina Gerdeman

March 1991 (Revised July 1993)
Case

Kyocera Corp.

By: John P. Kotter

Examines the three factors critical to this company's remarkable success in the high tech field. The first factor is the founder, Dr. Inamori's powerful leadership. The second is the strong corporate culture or philosophy of the firm. The third element in Kyocera's... View Details

Keywords: Customer Relationship Management; Information Infrastructure; Leadership Style; Management Systems; Management Style; Organizational Culture; Practice; Profit; Planning; Technology Industry; Electronics Industry

2023
Working Paper

How People Use Statistics

By: Pedro Bordalo, John J. Conlon, Nicola Gennaioli, Spencer Yongwook Kwon and Andrei Shleifer

We document two new facts about the distributions of answers in famous statistical problems: they are i) multi-modal and ii) unstable with respect to irrelevant changes in the problem. We offer a model in which, when solving a problem, people represent each hypothesis... View Details

Keywords: Decision Choices and Conditions; Microeconomics; Mathematical Methods; Behavioral Finance

October 2019
Case

Feeling Machines: Emotion AI at Affectiva

By: Shane Greenstein and John Masko

In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt... View Details

Keywords: Artificial Intelligence; Market Research; Business Model; Finance; Revenue; Decision Making; Risk and Uncertainty; Market Entry and Exit; Applications and Software; AI and Machine Learning; Information Technology Industry; Auto Industry; United States

October 2020
Case

HOPE and Transformational Lending: Netflix Invests in Black Led Banks

By: John D. Macomber and Janice Broome Brooks

Following the killing of George Floyd on Memorial Day in 2020, the large US corporation Netflix elected to make a "transformational deposit" of $10 million into Hope Credit Union (HCU), a small Black led community development finance institution (CDFI) based in... View Details

Keywords: Banking; Rural Entrepreneurship; Economic Development; Black Entrepreneurs; Economic Growth; Credit; Banks and Banking; Entrepreneurship; Rural Scope; Development Economics; Race; Investment; Decision Making; Banking Industry

October 2014
Article

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Y. Baldwin, Alan MacCormack and John Rusnak

In this paper, we describe an operational methodology for characterizing the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details

Keywords: Architecture; Modularity; Dominant Designs; Complexity; Product Design; Software

January 2016
Case

Acxiom

Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data broker? View Details

Keywords: Big Data; Direct Marketing; Personal Data; Privacy; Digital Marketing; Retargeting; Rights; Analytics and Data Science; Ethics; Marketing; United States

August 2011
Course Overview Note

The Case Method of Instruction

Keywords: Cases; Education

March 2016
Case

Managing Marketing Data at Allstate

2004
Working Paper

The Presentation of Self in the Information Age

December 2018
Case

First Utility Ltd.

By: John R. Wells and Benjamin Weinstock

At the end of 2017 First Utility Ltd. was the largest of the middle-tier domestic energy suppliers in the United Kingdom, serving 808,000 of the country’s 27 million households with electricity and gas. In Q1 2017 First Utility captured 3% market share. The company had... View Details

Keywords: Rapid Growth Stage; Power/Energy; Energy Efficiency Standards; Energy; Competition; Diversification; Acquisition; Expansion; Growth Management; Energy Industry; United Kingdom

2022
Report

The First Four Healthy Building Strategies Every Building Should Pursue to Reduce Risk from COVID-19

By: Joseph G. Allen, Emily Jones, Marissa V. Rainbolt, Linsey C. Marr, David Michaels, Leslie R. Cadet, Shelly L. Miller, Meira Levinson, Lidia Morawska, Richard L. Corsi, Nira R. Pollock, Yuguo Li, Alasdair P.S. Munro, Kelly Grier, Qingyan Chen, John D. Macomber and Xiaodong Cao

Understanding of the most probable transmission routes and identifying the risk environments for disease spread should always be among the first critical steps in the response to future disease threats. This is one of the most vital public health lessons of the... View Details

Keywords: Health Pandemics; Buildings and Facilities; Risk and Uncertainty; Health Industry; Education Industry; Real Estate Industry

June 2013
Article

What Is Privacy Worth?

By: Alessandro Acquisti, Leslie K. John and George Loewenstein

Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral economics and decision research to investigate individual privacy... View Details

Keywords: Safety; Rights; Valuation; Ethics; Identity