Publications

01 Sep 2003
News

Jeanne Jackson

CEO of Banana Republic, with concurrent responsibility for all of parent company Gap Inc.’s Internet businesses, and, most recently, as president and CEO of Walmart.com. A skilled and forward-looking manager, she has been listed among Business Week’s “Top 25 View Details

Keywords: Deborah Blagg; Management, Scientific, and Technical Consulting Services; Professional Services

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

MySpace puts the power of individual identity in play. You're not anonymous on a social networking site—you're exactly the opposite. You're presenting a managed self to the world. Q: These sites often have wonderful demographics from an... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

October 1998 (Revised November 2001)
Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts

Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details

Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston

December 1998
Case

NHL 1998: "The Coolest Game in Nagano"

By: Stephen A. Greyser and Kirk A. Goldman

Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details

Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion

Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

consumer interaction, the restaurant industry has been lightly studied academically. And yet its entrepreneurial and management learnings have broad application beyond restaurants. Sited within General Management, this course explores... View Details

March 2008 (Revised June 2008)
Case

Sirtris Pharmaceuticals: Living Healthier, Longer

Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry

15 Jun 2021
News

Elevator Pitch: Dress Code

Video Embed Animation by Drue Wagner and Troubadour Image + Sound The Yes Julie Bornstein (MBA 1997), cofounder and CEO; former COO, Stitch Fix Jennifer Koen-Horowitz (MBA 1997), head of brand marketing and PR Vision: The Spotify of... View Details

Keywords: online shopping; fashion; mobile technology; entrepreneurship; startup; Nonstore Retailers; Retail Trade

01 Dec 2002
News

Alumni Bookshelf

did not give rise to a “new economy,” and offers advice on how to restore American economic growth. The Brand Management Checklist by Alan Bradley (“Brad”) VanAuken (MBA '84) (Kogan Page) A comprehensive... View Details

01 Dec 2013
News

Faculty Books

grading standards? Associate Professor Francesca Gino and colleagues investigate the phenomenon of the "fundamental attribution error." The Case for Combating Climate Change with Nuclear Power and Fracking Senator John Heinz Professor of View Details

23 Feb 2021
Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

you hope to achieve? Toffel: The microsite is meant to be a resource to managers working on global supply chains, including the brands who are sourcing products, auditors who are assessing factory working... View Details

Keywords: by Danielle Kost; Apparel & Accessories

June 2010 (Revised January 2012)
Case

Blue Man Group: Creativity, Life and Surviving an Economic Meltdown

In 2008, Blue Man Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, and Phil Stanton as they pursue their creative passion and build the... View Details

Keywords: Arts; Financial Crisis; Entrepreneurship; Crisis Management; Growth and Development Strategy; Brands and Branding; Personal Development and Career; Creativity; Entertainment and Recreation Industry

03 Mar 2014
HBS Case

Decommoditizing the Canned Tomato

of the Case Research and Writing Group. “No one believed that you could create a brand in tomatoes—a commodity!” The case details how, during an economic downturn, a small business in its fourth generation of family ownership became one... View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail

April 2004
Teaching Note

Marks & Spencer: The Phoenix Rises (Multi-Media Case)

By: Joseph L. Bower

Teaching Note to (9-304-034). View Details

Keywords: Corporate Strategy; Brands and Branding; Perspective; Segmentation; Management Teams

Career Coach

Dan Mindus

Dan (Yale '01, HBS '08) is Founder and Managing Partner at NextGen Venture Partners, an early-stage venture capital firm with $200M+ in assets under management. NextGen has a unique, network-driven model with more than 1600 entrepreneurs... View Details

Keywords: Entrepreneurship; Venture Capital; Financial Services (All)

06 Oct 2003
Research & Ideas

The Growth of the Social Enterprise

managed centrally. This level of control is conducive to protecting the organization's brand and reputation and coordinating overall strategy and operations. A high degree of control might be particularly... View Details

Keywords: by Carla Tishler

15 Dec 2024
News

Editor's Letter

tech-support items. (Mind you, this is coming from someone who managed to call 911 when changing the band on his smartwatch, so consider these complaints with that context.) But the changes we made are weightier than your average tech... View Details

06 Dec 2021
News

Rescue & Recovery

been stationed on the East Coast, rather than its Portland headquarters, and the choice was deliberate. Between her presence and experience, as well as her particular brand of service leadership, McKenna is already shifting the... View Details

Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

brand and strategy. Managers must manage. In an extended disruption, it may even be in your long-term interest to find supply alternatives for a customer. Few quota-carrying salespeople will or can do that.... View Details

Keywords: by Frank V. Cespedes

December 2008
Case

Taylor Fresh Foods

By: David E. Bell, Natalie Kindred and Mary Louise Shelman

In 13 years, Bruce Taylor had built Taylor Fresh Foods into a $1 billion company and the top supplier of salads to the U.S. food service industry and to supermarket deli departments. In 2008, he was convinced that the time was right to make a big push in the fresh food... View Details

Keywords: Food; Brands and Branding; Demand and Consumers; Supply Chain Management; Competition; Expansion; Agriculture and Agribusiness Industry; United States