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Publications

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  • All HBS Web  (2,349)
    • People  (4)
    • News  (548)
    • Research  (1,434)
    • Events  (8)
    • Multimedia  (9)
  • Faculty Publications  (544)

Show Results For

  • All HBS Web  (2,349)
    • People  (4)
    • News  (548)
    • Research  (1,434)
    • Events  (8)
    • Multimedia  (9)
  • Faculty Publications  (544)
← Page 64 of 2,349 Results →
  • Student-Profile

Sagar Saxena

favorite research comes from these intersections of diverse fields, combined with an ability to synthesize what you discover.” Inspired by his work in the antitrust practice of NERA Economic Consulting in Washington, D.C., Sagar wanted a... View Details
  • Career Coach

Ian Naccarella

Ian has experience in the Climate Tech space from a variety of roles, including time spent at Sila Nanotechnologies (a battery startup), SE Ventures (VC), and at BCG in the Climate and Sustainability practice area. He also spent the... View Details
  • 01 Sep 2005
  • News

Faculty Research Online

You Outsource Your Marketing? Few companies own all the marketing expertise they need, especially of the left-brain, analytic variety. Professor of Management Practice Gail McGovern outlines the pros and... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2012
  • News

Who Owns Yoga?

Annelena Lobb, Deshpandé examines the paths of two successful yoga teachers, each with a different approach to practicing and marketing the ancient discipline of yoga. There’s Bikram Choudhury, the founder... View Details
Keywords: Kim Girard; yoga; Arts, Sports, Language, Driving, and Other Schools; Educational Services; Colleges, Universities, and Professional Schools; Educational Services

    William P. Lear

    Long before he invented the autopilot and the executive jet that bears his name, Lear was a pioneer in the development of radio technology. A self-taught engineer, Lear developed the prototype for the first practical automobile radio... View Details
    Keywords: Automotive & Aerospace
    • 01 Jun 2009
    • Lessons from the Classroom

    The Challenges of Investing in Science-Based Innovation

    markets have tightened, it's the companies with highly differentiated products that will be able to not only weather this storm, but come out the other side" in a strong position, says Harvard Business School Professor of Management... View Details
    Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical
    • Web

    Entrepreneurial Sales 101: Founder Selling - Course Catalog

    consultant, general manager, product manager, salesperson, or sales manager. The course is geared toward entrepreneurial settings, specifically execution required by the founder. However, the best practices are applicable to larger... View Details
    • 03 May 2011
    • First Look

    First Look: May 3

    Business Review 89, no. 5 (May 2011) Abstract Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many... View Details
    Keywords: Sean Silverthorne
    • 01 Mar 2004
    • News

    Reforming Company Boards

    Solutions for Better Corporate Governance (Bloomberg Press) emphasizes accountability, transparency, performance measurement, and a strong system of checks and balances in its practical approach to reform. Why did you write this book?... View Details
    Keywords: Corporate Services
    • 31 Mar 2014
    • Research & Ideas

    Encouraging Niche Content in an Ad-Driven World

    variety and quality, not a lot of duplicate mainstream content” The good news: Advertising encourages bloggers to produce more and longer content, leavened with more photos and video, which prompts more bookmarking among readers. This View Details
    Keywords: by Julia Hanna; Information; Publishing; Journalism & News
    • 22 Oct 2013
    • First Look

    First Look: October 22

    talent has become one of the biggest competitive issues for law firms. But although talent management is now recognized as a business issue of prime importance, law firms often lack the experience, vision, and tools to do it. This View Details
    Keywords: Sean Silverthorne
    • 01 Oct 2014
    • Blog Post

    A Summer Internship: Sparking Curiosity

    self-discovery. I got a glimpse of how Danaher operated through the lens of Beckman Coulter, an operating company. I scratched the surface of the healthcare and diagnostics industry and put theory to practice with lots of customer... View Details
    Keywords: Health Care; Technology
    • 10 Oct 2018
    • Research & Ideas

    The Legacy of Boaty McBoatface: Beware of Customers Who Vote

    McBoatface. Overruling the public’s wishes, NERC named the craft after British naturalist Sir David Attenborough. The public was outraged; newspaper editorials decried the lack of democracy, and citizens protested the unfairness of it all on social media. So much for... View Details
    Keywords: by Michael Blanding; Advertising
    • 01 Jun 1999
    • News

    Myra Hart Named to Professorship

    firmly rooted in practice. She was one of four founding officers of Staples, the office supplies superstore. She subsequently served as the company's vice president of operations and group vice president of growth and development. Prior to joining Staples, Hart was... View Details
    • 19 Jan 2011
    • First Look

    First Look: Jan. 18

    are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to. From the... View Details
    Keywords: Sean Silverthorne
    • 15 Dec 2014
    • Research & Ideas

    Deconstructing the Price Tag

    they are way out of whack with the market norm—and when the firm makes it clear that its own markup is much higher than what competitors charge. For instance, if a company charges $30 for a T-shirt, but emphasizes that competitors are... View Details
    Keywords: by Dina Gerdeman; Retail
    • Web

    Disability Pride Month | Baker Library

    list people with disabilities as populations they serve. Review Capital IQ Pro 's "Assistive Technology" market map, which consists of companies that develop products and technology solutions designed to assist individuals with... View Details
    • 27 Dec 2015
    • Research & Ideas

    The Most Popular Stories and Research Papers of 2015

    Product is Worth the Price (37,030) Are consumers more likely to buy if they see the price before viewing the product? Uma Karmarkar and colleagues scan the brains of shoppers to find out. How Hormones Foretell Whether People Will Cheat (35,635) There's a key link... View Details
    • June 1987 (Revised May 1990)
    • Case

    John Deere Component Works (B)

    By: Robert S. Kaplan
    Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details
    Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Consumer Products Industry; Agriculture and Agribusiness Industry
    Citation
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    Kaplan, Robert S. "John Deere Component Works (B)." Harvard Business School Case 187-108, June 1987. (Revised May 1990.)
    • 01 Jun 2000
    • News

    Debbie Cohen Scales Her Mountain

    arming women with better information will encourage them to become more involved in their own care and lead to better results in their fight with cancer. Cohen was working at Price Waterhouse as marketing director for the consulting View Details
    Keywords: Morgan Baker
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