Social Media - Publications - Faculty & Research

30 Nov 2021
Interview

TikTok: Super App or Supernova?

TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing... View Details

Keywords: Apps; Artificial Intelligence; Business Startups; Mobile and Wireless Technology; Business Model; Digital Platforms; Growth and Development Strategy; AI and Machine Learning; Social Media

Citation

05 Aug 2014
News

A Diversified Portfolio

Monica Dodi (MBA 1984) and Edith Pripas Dorsen (MBA/MPA 1985) (photo by Kathryn Elsesser) Don't let its name fool you: the Women's Venture Capital Fund is about profitability, and not social activism. Monica Dodi (MBA 1984) and Edith... View Details

Keywords: Constantine von Hoffman

06 Nov 2018
First Look

New Research and Ideas, November 6, 2018

strategies for the social media age, and launching a startup for a targeted audience. Students learn to analyze macro and micro economic data of an industry, synthesize consumer demographics and purchase... View Details

Keywords: Dina Gerdeman

Web

Faculty & Advisors | MBA

and Guideline. Stephanie Hannon MBA ’04, Harvard University; MS, Electrical Engineering, Stanford University; BS, Computer Systems Engineering, Stanford University Stephanie is the CPO for Strava, a fitness-tracking social View Details

18 Aug 2009
First Look

First Look: August 18

successful television shows in history; how she created the company, Harpo Productions, that produces that show as well as other media offerings; how she leads and manages her organization; and how she has chosen to use the authority and... View Details

Keywords: Martha Lagace

04 Nov 2020
News

The Long View: Persevering Through Past Crises

life from graduating in 2009 has been profound. My kids literally wouldn't exist if it weren't for the financial crisis. My biggest piece of advice, aside from power through, is to remember that what you see on social View Details

05 Feb 2014
Research & Ideas

Can Putin Score Olympic Gold?

viewers who tuned in—especially if it was known that Americans performed well in popular sports such as swimming and gymnastics. The network also harnessed social media to increase buzz about the Games and... View Details

Keywords: by Michael Blanding; Sports; Advertising

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

to do something different to get it to happen. Q: What connections did the students make to business? A: One of the characteristics of what we call creative economy firms—design firms, media firms, etc.—which is uncomfortable for many... View Details

Keywords: by Martha Lagace; Music

10 May 2011
First Look

First Look: May 10

toward a goal of dodge detection (i.e., Is this person answering the question?) but rather toward a goal of social evaluation (i.e., Do I like this person?). Listeners were not blind to all dodge attempts, however. Dodge detection... View Details

Keywords: Sean Silverthorne

01 Jun 2010
News

MBAs on a Mission

museum’s “incredibly supportive and creative building committee.” Working with skilled professionals from a wide range of disciplines is something Houston did often in her experience at New York City’s Lincoln Center, first as an HBS View Details

Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Corporate Services; Management; Management, Scientific, and Technical Consulting Services; Professional Services

04 Nov 2008
First Look

First Look: November 4, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=709011 Marc Abrahams: Annals of an Improbable Entrepreneur Harvard Business School Case 409-013 Marc Abrahams was a media entrepreneur who specialized in... View Details

Keywords: Martha Lagace

16 Jul 2014
HBS Case

Marketing Obamacare

variety of ways to reach each group, including billboards, print advertisements, radio, TV, online, and social media, tailoring the message to the medium. For the "cautious optimist" group, which included a number of Latinos,... View Details

Keywords: by Michael Blanding; Health

March 2018
Teaching Note

Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)

By: Nien-hê Hsieh and Victor Wu

Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to... View Details

Citation

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24 Apr 2020
Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

reputations, and capabilities of big firms. Many organizations were already employing virtual hiring tools in some form as a way to reach a broader candidate pool in a cost-effective way. According to a Society for Human Resource Management survey, 84 percent of... View Details

Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports

16 Dec 2020
Blog Post

Alumni on the Black Lives Matter Movement

HBS alumni have been actively engaged in responding to the racial and social injustice in their communities and around the world. Read their various efforts below: OCTOBER 20 In their new book A Blessing: Women of Color Teaming Up to... View Details

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

attentional focus improves perceivers’ ability to judge group effectiveness. Finally, we find that perceivers with higher levels of social sensitivity are more accurate at judging group effectiveness. We discuss the implications of these... View Details

Keywords: Dina Gerdeman

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details

Keywords: by Julia Hanna; Energy; Utilities

Profile

Michael R. Bloomberg

globe. In 1990, not content to stick with the status quo, Bloomberg created Bloomberg News. The global 24-hour business and financial media company offers television, radio, print outlets such as Bloomberg Businessweek, and a newswire... View Details

14 Oct 2013
Research & Ideas

Time that Government Reopens for Business

stimulative enough—and they were worried about their reelection prospects. Now you've got a world capital market that is acutely sensitive about what the Fed does. One thing underreported in the media is that when the Fed flooded the US... View Details

Keywords: by Jim Aisner

01 Mar 2008
News

Where Have All the Leaders Gone?

about anything. Franklin Delano Roosevelt made the country believe it could crawl out of a depression, rallied it around social change that created a middle class, and mobilized the greatest military in the world to conquer fascism. After... View Details

Keywords: Government

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