Publications

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

attracting new business from corporate and retail customers. The merger was therefore also viewed as a vehicle for increasing top-line revenue growth. Internal cost cutting alone would not have enabled either bank to achieve this second... View Details

Keywords: by Stuart C. Gilson

Research Summary

Overview

By: Andy Wu

How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details

Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; China; Southeast Asia; South Asia

Web

Entrepreneurship - Faculty & Research

describes its co-founders' motivations and their strategy for disrupting an industry in the midst of dramatic structural change; and asks whether a16z's success to date has been due to its novel organization structure. a16z's 22... View Details

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=52723 forthcoming Management Science A Formal Theory of Strategy By: Van den Steen, Eric J. Abstract—What makes a decision strategic? When is strategy most... View Details

Keywords: Sean Silverthorne

December 2008 (Revised February 2017)
Case

Olam International

By: David E. Bell and Mary Shelman

In 20 years, Sunny Verghese had built Singapore-based Olam International from a small Nigerian export company into a $5 billion global leader in agricultural commodities with a core competence in Africa. Olam's growth had come by pursuing product and geographic... View Details

Keywords: Financial Crisis; Trade; Growth and Development Strategy; Supply Chain; Expansion; Agriculture and Agribusiness Industry; Africa; Singapore

15 Sep 2015
First Look

September 15, 2015

Operations Management Analytics for an Online Retailer: Demand Forecasting and Price Optimization By: Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi Abstract—We present our work with an online retailer, Rue La La, as an example of how a View Details

Keywords: Sean Silverthorne

23 Feb 2011
First Look

First Look: Feb. 23

vulnerable to superior service alternatives. Along the way, we also show that firms trade off price and service quality and that when the incumbent offers relatively low service quality in a local market, it is susceptible to the entry or View Details

Keywords: Sean Silverthorne

01 Mar 2024
News

Case Study: Testing the Waters

online and through retail stores. In an omnichannel buying world, those are significant assets that Lauren should continue to leverage and develop more fully before entering different categories. —Frank Cespedes teaches at Harvard... View Details

Keywords: Jen McFarland Flint; Retail Trade; Retail Trade

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

longer term. Whether industries are experiencing decreases or increases in demand, all firms and organizations need to take a step back or forward and ask themselves: What should be my minimally viable strategy to get through these... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Retail

November 2011 (Revised December 2012)
Case

Rent the Runway

By: Thomas R. Eisenmann and Laura Winig

Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details

Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry

June 2016
Case

Macy's Reinvents Its Millennial Business

By: Boris Groysberg and Sarah L. Abbott

Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details

Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Retail Industry; Retail Industry

Article

Are Self-service Customers Satisfied or Stuck?

By: Ryan W. Buell, Dennis Campbell and Frances X. Frei

This paper investigates the impact of self-service technology (SST) usage on customer satisfaction and retention. Specifically, we disentangle the distinct effects of satisfaction and switching costs as drivers of retention among self-service customers. Our empirical... View Details

Keywords: Service Delivery; Information Technology; Customer Satisfaction; Competition; Cost; Banks and Banking; Behavior; Market Transactions; Management Analysis, Tools, and Techniques