Publications

June 1994
Case

Green Marketing at Rank Xerox

By: Jeffrey F. Rayport

Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details

Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Manufacturing Industry; Consumer Products Industry; Europe

January 1988 (Revised May 1992)
Case

Howard Head and Prince Manufacturing, Inc.

By: Howard H. Stevenson

Deals with the issue of an entrepreneur in a very successful company deciding whether to stay through a period of great growth or to sell. What are the entrepreneur's responsibilities to the organization, to his employees, to the public? As subtopics, the issues of... View Details

Keywords: Business Growth and Maturation; Decisions; Entrepreneurship; Patents; Law; Markets; Production; Sales

18 Jan 2011
News

Coca-Cola studies Expedition 206, cites need to "let people participate"

17 Jan 2019
News

Companies Have No Idea How Much Employees Struggle to Balance Caregiving and Work

Program

Authentic Leader Development

Summary Companies need to be developing leaders who exhibit high standards of integrity, take responsibility for their actions, and make decisions based on enduring principles rather than short-term expedience. The best leaders are... View Details

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

February 2025
Article

Deep Responsibility, SDGs, and Asia: A Historical Perspective

By: Geoffrey Jones

Although it was only in 2015 the 17 SDGs were adopted by UN Member States, many of the underlying ideas can be found in the strategies of some businesses going back to the nineteenth century. Asia was the home of many of the most advanced concepts of business... View Details

Keywords: ESG; Multinational Corporation; Sustainability; Corporate Social Responsibility and Impact; Multinational Firms and Management; Corporate Governance; Leadership; Asia

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September 1972 (Revised April 1984)
Case

Crown Cork & Seal and the Metal Container Industry

By: Joseph L. Bower

Discusses the technical, economic, and packaging trends in the metal container industry, and the impact of these trends on major companies within the industry. Shows the response of Crown Cork & Seal Co. to these trends. Based on Crown Cork & Seal Co. and Note on the... View Details

Keywords: Information Technology; Operations; Supply and Industry; Economics; Trends; Manufacturing Industry

November 1990 (Revised August 1996)
Background Note

Sampling and Statistical Inference

By: Arthur Schleifer Jr.

An introduction to sampling and statistical inference that covers the main concepts (confidence intervals, tests of statistical significance, choice of sample size) that are needed in making inferences about a population mean or percent. Includes discussion of problems... View Details

Keywords: Mathematical Methods; Forecasting and Prediction; Demographics

August 2003 (Revised January 2004)
Case

Board of Directors at The Coca-Cola Company, The

By: Jay W. Lorsch, Rakesh Khurana and Sonya Sanchez

Provides a history of the board of directors of the Coca-Cola Co. through 2003. Describes the evolution in the board's membership, practices, and structure and the role it played in the company's governance. Questions are raised about the relationship between the board... View Details

Keywords: Governing and Advisory Boards; Corporate Governance; Food and Beverage Industry

July 1989 (Revised December 1990)
Case

CIBA-GEIGY Pharmaceuticals: Pharma International

By: John A. Quelch

Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details

Keywords: Ethics; Decision Choices and Conditions; Product Launch; Policy; Developing Countries and Economies; Pharmaceutical Industry; Nigeria

03 Apr 2019
News

Jacinda Ardern: A New Kind Of Leadership

January 2019
Article

Wage Elasticities in Working and Volunteering: The Role of Reference Points in a Laboratory Study

By: Christine L. Exley and Stephen J. Terry

We experimentally test how effort responds to wages—randomly assigned to accrue to individuals or to a charity—in the presence of expectations-based reference points or targets. When individuals earn money for themselves, higher wages lead to higher effort with... View Details

Keywords: Reference Points; Wage Elasticities; Labor Supply; Effor; Volunteering; Prosocial Behavior; Wages; Motivation and Incentives; Nonprofit Organizations; Behavior

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21 Dec 2015
Working Paper Summaries

Wage Elasticities in Working and Volunteering: The Role of Reference Points in a Laboratory Study

Keywords: by Christine Exley & Stephen Terry

August 2024
Module Note

Mastering the Complete Strategy Landscape

By: David J. Collis

As CEO, whether of a large established firm or an entrepreneurial startup, you have the responsibility to craft a strategy capable of creating, capturing, and realizing value. And yet, too often, the holistic perspective required to integrate those discrete tasks gets... View Details

Keywords: Value Capture; Strategy; Strategic Planning; Value Creation

December 2007 (Revised October 2008)
Case

The American National Red Cross (A)

By: Jay W. Lorsch, Eliot Sherman and David Chen

Describes the governance issues facing the Board of Governors of the American Red Cross. After a series of issues--FDA consent decree on its blood operations; the response to 9/11 and Hurricane Katrina--the Red Cross board was under pressure to fix its governance from... View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Management Practices and Processes; Service Operations; Business Processes; Non-Governmental Organizations; Service Industry