Publications

October 1993
Background Note

Note on Developing Start-Up Strategies

Provides students with a workable framework for analyzing new ventures. Stresses the importance of matching analytical tasks to the type of venture contemplated. View Details

Keywords: Analysis; Business Startups

16 Apr 2020
Video

OnRamp is Runner-up in 2020 New Venture Competition Student Business Track

23 Jun 2023
HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

example for companies struggling to re-engage “quiet quitters” while balancing rising costs and mixed economic signals. The company began in the Netherlands in 2006 as an antidote to what the founders viewed as innovation-crushing managed care. Now, more than 10,000... View Details

Keywords: by Annelena Lobb; Health

June 1997 (Revised November 1998)
Case

Sky Air, Inc.

By: Paul A. Gompers

Concerns a fictitious airline company and examines the moral hazard situation that results within a firm. Provides an opportunity to discuss corporate governance and contracting under uncertainty. View Details

Keywords: Ethics; Corporate Governance; Contracts; Risk and Uncertainty; Air Transportation Industry

April 2003 (Revised June 2003)
Case

Abby Joseph Cohen: A Career Retrospective

By: Ashish Nanda

This case provides a career retrospective as of 2003 on Goldman Sachs strategist Abby Joseph Cohen. It reviews Cohen's career path and progress through key decision points. View Details

Keywords: Decisions; Personal Development and Career

Video

Madhav Chavan & Rukmini Banerji

Dr. Madhav Chavan, Co-Founder and President of Pratham Education Foundation, relays advice on ways to prepare an organization for new leadership, providing examples from his own experience. View Details

July 2011 (Revised October 2011)
Case

Lady Gaga (A)

By: Anita Elberse and Michael Christensen

In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details

Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry

27 Aug 2014
Blog Post

Knowledge is Power: Get on Students’ Radars with a Content Presentation

Content Presentations provide companies with the opportunity to meet 1st and 2nd year students and to discuss an educational topic not related to recruiting. Students are able to engage with company representatives to learn about a... View Details

26 Mar 2024
Research & Ideas

How Humans Outshine AI in Adapting to Change

AI is more likely to struggle in situations where environments shift enough to require a pivot of the self. “In any sort of changing environment setting—like shifting between different workflows, providing personalized care to a wide... View Details

Keywords: by Rachel Layne; Technology; Information Technology

Article

Chris Argyris (1923–2013)

By: Amy C. Edmondson

Chris Argyris, a pioneer in the fields of organization development, organizational learning, and action science, passed away on November 16, 2013. Argyris was born in Newark, New Jersey, on July 16, 1923, to Greek immigrant parents, and grew up in Irvington, New... View Details

Keywords: Business History; Personal Development and Career

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September 2022 (Revised February 2023)
Case

EnergyNow: Powering a New Market

By: Alexander MacKay and James Barnett

In August 2022, EnergyNow co-founder and CEO Stuart MacWilliam (MBA 2015) considers the company strategy for building solar panels to provide power in South Africa’s recently deregulated energy market. View Details

September 1999 (Revised January 2000)
Technical Note

Last Mile of Broadband Access, The: Technical Note

By: Jay O. Light, Lynda M. Applegate and Daniel J. Green

Provides an overview of broadband access technology. Includes technical overviews of cable, DSL, fixed wireless, and satellite systems, and suggests the technical suitability of each to accommodate broadband applications. View Details

Keywords: Business Model; Infrastructure; Internet and the Web; Mobile and Wireless Technology

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November 1991 (Revised October 1993)
Supplement

British Airways: ""Go for It, America!"" Promotion (B)

By: Stephen A. Greyser

Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details

Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry

14 Nov 2014
HBS Seminar

Galit Eizman (Research Scholar, Harvard Univ Dept of Economics), Harvard University

Web

FAQs - Alumni

years old must be accompanied by an adult caregiver, per the Harvard University Policy for the Safety & Protection of Minors . If you are bringing a caregiver or nanny/babysitter to campus , please email alumni@hbs.edu . They are required to wear a name badge, which... View Details

23 Aug 2004
Research & Ideas

Strategy for Small Fish

series of ecosystems, they urge, with "keystone" companies such as Microsoft and Wal-Mart providing for the health of all who do business with them. What are the best strategies for companies living in these ecosystems? This... View Details

Keywords: by Marco Iansiti & Roy Levien

May 2007 (Revised March 2010)
Case

Maria Sharapova: Marketing a Champion (A)

By: Anita Elberse and Margarita Golod

In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details

Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry

2023
Book

Deeply Responsible Business.: A Global History of Values-Driven Leadership

By: Geoffrey Jones

Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details