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- All HBS Web
(3,032)
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- Research (1,695)
- Events (21)
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- 18 Jun 2012
- Research & Ideas
Better by the Bunch: Evaluating Job Candidates in Groups
New research suggests that organizations wishing to avoid gender stereotyping in the hiring or promotion process-and employ the most productive person instead—should evaluate job candidates as a group, rather than one at a time. “The... View Details
Keywords: by Maggie Starvish
- 13 Aug 2018
- Research & Ideas
Women Heart Patients Have Better Survival Odds with Women Doctors
prospects of lower pay or fewer chances at promotion than men. In the medical world, recent studies show doctors are less alert to symptoms in older adults when a patient is female. Heart attacks are the leading cause of death in the... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
of promoting from within, particularly with its chefs, and it took time to develop the necessary talent. Now DO & CO faced a decision: What type of growth should it pursue, and at what pace? Purchase this... View Details
Keywords: Sean Silverthorne
- 22 Jun 2011
- Sharpening Your Skills
Sharpening Your Skills: Motivation
Questions To Be Answered What's the best bonus program to boost sales productivity? Can companies inspire heroism in employees? Can employers promote moral behavior? Does money lead to creativity? What's The Best Bonus Program To Boost... View Details
Keywords: Re: Multiple Faculty
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
customers to target, which new customers to acquire, and how to balance resources between promotions and advertising, allocate promotional dollars, and determine the effectiveness of word-of-mouth... View Details
Keywords: by Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
literature that suggests firms reduce marketing expenditures in order to boost reported earnings, we find that soup manufacturers roughly double the frequency of all marketing promotions (price discounts, feature advertisements, and aisle... View Details
Keywords: Martha Lagace
- 08 Mar 2016
- First Look
March 8, 2016
often work directly with the companies they study. I then survey the factors that influence the quality of UGC. Quality is influenced by factors including promotional content, peer effects between contributors, biases of contributors, and... View Details
Keywords: Sean Silverthorne
- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
wealth with them. His parents’ primary assets were their talents, energies, and aspirations to have a better life for themselves and their children. So how did Brin reach a position to cofound Google in 1998? The US educational system recognizes and View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
(Disney, restaurants, theme parks, etc.). The former finance most of the targeted coupons while the latter contribute the lion's share of the financing of turbo-charged vouchers. Since manufacturers already invest significantly in retailer promotions, targeted View Details
- 24 Mar 2002
- Research & Ideas
Are Assets Only for America’s Wealthy?
asset-building programs and policies that are accessible to and benefit the poor, that go beyond savings, expanding into other financial services with higher return rates and greater opportunities. Promoting The Individual Development... View Details
Keywords: by Carla Tishler
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of View Details
Keywords: by Manda Salls
- 05 Apr 2004
- What Do You Think?
Should We Brace Ourselves for Another Era of M&A Value Destruction?
terms: "Acquisitions are a macho exercise, not an intellectual one. Think World Wrestling Federation, not a chess tournament." Stephen Alexander adds: "Those promoting an acquisition are often dealmakers whose interest in... View Details
Keywords: by James Heskett
- 30 Jun 2009
- Research Event
Business Summit: The Role of Business Leaders in Sustaining Market Capitalism
solves problems by self-correcting, there is still a belief that business leaders must act ethically. Light regulation across all aspects of the business world could promote greater transparency. To sustain market capitalism, businesses... View Details
Keywords: Re: Multiple Faculty
- 26 Apr 2016
- First Look
April 26
its stores and its supply chain, lower levels of greenhouse gas emissions, safer products for customers and manufacturers, and better treatment of its workers. The company promoted the idea that its size gave it significant influence in... View Details
Keywords: Sean Silverthorne
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
remarkable results. But whose work is it? Who owns the result? While pondering these questions, I visited the website of the branding consultancy Wolff Olins, responsible for creating the branding for (RED), which raises money for The Global Fund being View Details
Keywords: by Jim Heskett
- 11 Jan 2016
- Research & Ideas
Is Group Loyalty a Force for Good or Evil?
unethical actions through inaction—by allowing others to cheat without blowing the whistle. “If you are promoting the value of loyalty, it may be that you need to promote other values at the same time, like... View Details
Keywords: by Michael Blanding
- 10 Jun 2014
- First Look
First Look: June 10
diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based... View Details
Keywords: Sean Silverthorne
- 14 May 2001
- Research & Ideas
Are You Managing To a ‘T’? Time To Break With Tradition
benefit companies of almost any size, but they're particularly crucial in large corporations where operating units have been granted considerable autonomy. Although giving business units greater freedom generally increases accountability, spurs innovation, and View Details
Keywords: by Morten T. Hansen & Bolko Von Oetinger
- 12 Dec 2012
- Research & Ideas
Power to the People: The Unexpected Influence of Small Coalitions
caps. "These measures were not put in place because of the concentrated lobbying power of France's consumer lending sector," Trumbull says. Instead, French politicians worked closely with industry and family groups to develop regulations that View Details
Keywords: by Kim Girard
- 12 Dec 2012
- Research & Ideas
Book Excerpt: Strength in Numbers
responses across countries shows that these responses mirror popular sentiment about climate change. For countries whose populations had come to see global warming as a pragmatic collective threat, efforts to promote the reduction of CO2... View Details
Keywords: Re: Gunnar Trumbull