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- All HBS Web
(1,816)
- People (1)
- News (291)
- Research (1,279)
- Events (18)
- Multimedia (9)
- Faculty Publications (666)
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
companies shouldn’t have policy notices—after all, given the choice, customers do seem to prefer them. The research does suggest, however, that companies might be better off setting them, and letting customers forget them. “I would... View Details
- 12 Feb 2016
- Op-Ed
The Real Jobs Tragedy in the US: We've Lost the Skills
could aspire to a more prosperous future. Second, when jobs disappear, the skills of a workforce atrophy over time. That is especially true of the middle-skills jobs that require some post-secondary training but don’t require a college degree. With companies View Details
- 21 Aug 2000
- Lessons from the Classroom
Under the Magnifying Glass: The Benefits of Being a Case Study
ensures that the information within it is correct. If the draft contains certain observations or data they prefer not to have mentioned, they let the researcher know. Then the company authorizes the case. A case is never published without... View Details
Keywords: by Martha Lagace
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
often be greater. Brand preferences and consumption levels in emerging markets such as China, India, and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand View Details
Keywords: by John Quelch
- 25 Apr 2014
- Blog Post
Get the Scoop on Date Release at HBS
27th for first-year students, but given busy travel schedules in the fall, many companies like to make their plans early. How does the process work? Companies participating in Date Release will have until Friday, May 9th at 12 PM ET to submit their top date View Details
- Web
2014 Symposium - Race, Gender & Equity
University of Illinois Value Threat: How Concerns With Being Seen as a Valued Group Member Affect Women's Preference For Female Candidates Leah D. Sheppard , Sauder School of Business at University of British Columbia Prescriptions for... View Details
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
is a writer based in the Boston area. [Image: scyther5] Related Reading Do National Security Secrets Hold Back National Innovation? Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People How Managers Stifle Creativity What's your View Details
Keywords: by Michael Blanding
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
elite reviewer more likely to post a positive review, too—or a negative one. Of course, some reviewers care more about their reputation on Yelp than others; while others may prefer to never deviate from their prior reviews. How product... View Details
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
naturally. Remember, this is a company that has been described by a number of its chroniclers, rightly or wrongly, as being somewhat averse to the use of marketing research as opposed to following the dreams and preferences of its product... View Details
- 02 Jul 2010
- What Do You Think?
Is Profit as a “Direct Goal” Overrated?
set goals around creating value faster than costs (his preferred goal)." Deepak Alse reminded us that "the world of business is an unbounded system! The 'Corporation' is in effect an acceptance of the idea that profit seeking... View Details
Keywords: by Jim Heskett
- 05 May 2010
- What Do You Think?
Is Denial Endemic to Management?
Microsoft became dominant in software for PC operating systems; and the belief by entrepreneurs and investors alike that online grocery orders to the long-gone Webvan, the largest single start-up during the Internet bubble, would become a View Details
Keywords: by Jim Heskett
- 21 Jun 2004
- Research & Ideas
Racial Diversity Pays Off
to put it to an empirical test. The second, Position B, is more pessimistic, she said. "According to this theory, what happens when you bring groups together is you get social comparisons, in-groups and out-groups, where people have a View Details
Keywords: by Martha Lagace
- 16 Apr 2001
- Research & Ideas
Angels Face the Innovator’s Dilemma
continued. "The entrepreneurs were so convinced that there was a market for this, however, that they sharpened their pencils and came up with new projections. The new projections were to generate $100 million in the first year, $200 million in the second year... View Details
- 08 Jun 2023
- Blog Post
Koppert Cress: Macro Greenhouses, Microgreens
company. However, Baan undeniably remains the central force behind Koppert Cress, and his deep knowledge of botany, business, and gastronomy will be difficult to replicate when he steps down. 4. B2B versus B2C: Koppert Cress sells exclusively to restaurants in a B2B... View Details
- Web
Expatriate Traders in the Treaty Port Communities - A Chronicle of the China Trade
branched out into other ports, its employees enjoyed far greater freedom. “I prefer Hong Kong decidedly to Canton. Business was more easily carried on there, it is true, but [in Canton] there is . . . that sensation of restraint which was... View Details
- Web
Field Course: Field X - Course Catalog
for students who prefer that. Q: Can I take the class if I just have an idea but I haven't started yet? A: Yes, this is typically the situation of between a quarter and a half of the teams in the course. Q: What if I don't even have an... View Details
- 20 Nov 2012
- First Look
First Look: November 20
rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are... View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- First Look
First Look: March 1
Author:Rosabeth Moss Kanter Publication:Harvard Business Review 89, no. 3 (March 2011) Abstract Zoom buttons on digital devices let us examine images from many viewpoints. They also provide an apt metaphor for modes of strategic thinking. Some people View Details
Keywords: Sean Silverthorne
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
choices.— Jan Hammond & Kristin Kohler The accuracy of color on the Web is of particular concern to consumers. A Web-based survey conducted by InfoTrends Research Group indicated that 88 percent of consumers would prefer to shop at an... View Details
- 27 May 2009
- First Look
First Look: May 27, 2009
particularly within a tenth of a mile, of a house lowers the price at which it is sold. Our preferred estimate of this effect is that a foreclosure at a distance of 0.05 miles lowers the price of a house by about 1%. Download the paper... View Details
Keywords: Martha Lagace