Publications

Find at Harvard

March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry

September 1991 (Revised February 1993)
Case

Burroughs Wellcome and AZT (A)

By: Willis M. Emmons III

Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details

Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London

September 2012 (Revised September 2014)
Case

Doing Business in Brazil

By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery

This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Brazil

April 1999 (Revised September 2001)
Case

Penelope's Personal Pocket Phones

By: Paul A. Gompers

Provides students with an opportunity to use simple real options analysis to value a startup. Penelope Phillips is deciding whether to start a company to make wireless phones. Students get experience using traditional discounted cash flow valuation and a real options... View Details

Keywords: Valuation; Entrepreneurship; Business Startups; Mobile and Wireless Technology; Capital Budgeting; Corporate Finance; Manufacturing Industry; Electronics Industry

19 Jul 2010
News

Business School boost

27 Apr 2021
News

Glass Half-Broken: The Stalled Workplace Revolution by Colleen Ammerman and Boris Groysberg

04 Mar 2022
Blog Post

Celebrating Black History Month at HBS

During the month of February, we appreciated the opportunity to celebrate HBS students, alumni, and faculty who are establishing their own places in history. We are excited to continue to honor the legacy of the Black and African American... View Details

May 2021 (Revised June 2021)
Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu

In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details

Keywords: Internet and the Web; Competition; Growth and Development Strategy

March 2006
Background Note

Strategic Compliance Management

Explains the construct of strategic compliance management (SCM) and asserts that managers and their firms can perform more effectively, that is, create or capture more value or better manage risk, when they comply with applicable laws, search for innovation... View Details

Keywords: Value Creation; Risk Management; Governance Compliance

28 Jun 2012
News

Davos on the river Neva

Bharat N. Anand

Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.

Professor Anand is an expert in digital strategy, media and... View Details

Keywords: broadcasting; entertainment; information; media; motion pictures; music; publishing industry; sports; television

Program

Risk Management for Corporate Leaders—Virtual

respond rapidly to unexpected, consequential events. Details Anticipate and mitigate different types of risk Assess your company's potential risks, such as operations and competitive threats, brand damage, cyber-attacks, and unexpected global events Know when to turn... View Details

Program

Succeeding as a Strategic CFO

divestitures, and the optimization of distinct product and geographic segments Identify new opportunities to use finance to advance the strategic goals of your organization Develop your leadership capabilities Lead, motivate, and engage... View Details

12 PM – 1 PM EDT, 10 May 2023
Webinars: Career

How to Recession-Proof Your Career

LinkedIn's former head of Education Marketing joins CPD to share expert knowledge on surviving an economic downturn, including information on how recruiters hire in the midst of a recession, ensuring your LinkedIn profile is ready for a change in the market, and how to... View Details

November 2020
Case

Valuing Celgene's CVR

By: Benjamin C. Esty and Daniel Fisher

When Bristol-Myers Squibb (BMS) acquired Celgene Corporation in November 2019, Celgene shareholders received cash, BMS stock, and a contingent value right (CVRs) that would pay $9 if the U.S. Food and Drug Administration (FDA) approved three of Celgene’s late stage... View Details

Keywords: Mergers and Acquisitions; Value; Valuation; Judgments; Decision Making; Cash Flow; Financial Instruments; Cognition and Thinking; Pharmaceutical Industry; Biotechnology Industry; United States

June 2019
Case

Athena Bancorp

By: Leonard A. Schlesinger and Sarah Abbott

Athena Bancorp was founded in 2016 by Beth Daniels, a banking professional with 15 years of experience in the industry. Daniels took advantage of what she perceived as a gap in the market caused by recent industry consolidation, a decreasing industry focus on branch... View Details

Keywords: Banks and Banking; Entrepreneurship; Growth and Development Strategy; Organizational Culture; Human Resources; Strategy; Service Delivery; Banking Industry

October 1987 (Revised November 1991)
Case

Fiat--1986

By: W. Carl Kester and Richard P. Melnick

Describes Fiat's 1986 Euro-equity offering of $2.1 billion of stock. The offering proved to be highly problematic, particularly for the lead manager, Deutsche Bank, and raises questions about the future of the Euro-equity market. Students are provided opportunities to... View Details

Keywords: Equity; Stocks; Negotiation Deal; Outcome or Result; Opportunities; Auto Industry