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  • 28 Jul 2009
  • First Look

First Look: July 28

into significant growth in net income or share price. In closing, students are asked what Kindler should write in the letter to shareholders to open Pfizer's 2008 annual report. Purchase this case:... View Details
Keywords: Martha Lagace
  • 2024
  • Working Paper

Patent Hunters

By: Lauren Cohen, Umit Gurun, Katie Moon and Paula Suh
Analyzing millions of patents granted by the USPTO between 1976 and 2020, we find a pattern where specific patents only rise to prominence after considerable time has passed. Amongst these late-blooming influential patents, we show that there are key players (patent... View Details
Keywords: Patents; Product Launch; Product; Innovation and Invention
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Cohen, Lauren, Umit Gurun, Katie Moon, and Paula Suh. "Patent Hunters." NBER Working Paper Series, No. 32965, September 2024.
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

the closer one gets to the customer in responses from sales and service personnel. This article outlines the issues and explains why withholding information about strategy for competitive reasons often results in greater risk for the... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

Management faced several problems: criticism of multinational companies, anti-trust legislation, expropriations, and rising competition from international and local rivals. Focuses on developing a new global strategy for a company that... View Details
Keywords: Martha Lagace
  • 08 Aug 2005
  • Research & Ideas

Decision Rights: Who Gives the Green Light?

sure to involve all the key stakeholders. To address these concerns, GM's Pudar employs an innovative approach to consensus building. Prior to making major decisions about a new initiative, he says, "I meet individually with each... View Details
Keywords: by Peter Jacobs
  • March 2019 (Revised May 2019)
  • Case

Philips Lighting: Light-as-a-Service

By: Mark R. Kramer, Thijs Geradts and Bhanuteja Nadella
As LEDs with a 25-year lifespan replace incandescent lightbulbs, Philips Lighting faced major disruption and began to explore a new shared value business model of selling light as a service. Although it offers better profit margins and a reduced environmental... View Details
Keywords: Disruptive Innovation; Business Model; Organizational Change and Adaptation; Competitive Strategy
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Kramer, Mark R., Thijs Geradts, and Bhanuteja Nadella. "Philips Lighting: Light-as-a-Service." Harvard Business School Case 719-446, March 2019. (Revised May 2019.)
  • 09 Jun 2008
  • Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

or using it to gain competitive advantage? Josh Lerner: There is a tremendous diversity of responses to the growing importance of intellectual property on the part of firms. In many cases, firms have ignored the increased role of... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • April 2022
  • Case

Mastercard: Creating a World Beyond Cash

By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards
In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and... View Details
Keywords: Technological Innovation; Leadership; Leading Change; Organizational Culture; Business Strategy; Change; Change Management; Money; Cash; Credit; Financial Institutions; Banks and Banking; Central Banking; Financial Instruments; Credit Cards; Financial Markets; Globalization; Innovation and Invention; Innovation and Management; Innovation Strategy; Leadership Style; Competitive Advantage; Corporate Strategy; Diversification; Information Technology; Banking Industry; Financial Services Industry; North and Central America; United States; New York (state, US)
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Gupta, Sunil, Linda A. Hill, Julia Kelley, and Emily Tedards. "Mastercard: Creating a World Beyond Cash." Harvard Business School Case 522-001, April 2022.
  • 17 Aug 2009
  • Research & Ideas

Quantifying the Economic Impact of the Internet

in social networks and online communities as a source of support. And 19 percent of all U.S. marriages are now the result of bride and groom meeting via the Internet. When regulators start trying to constrain the Internet, let's be aware of its enormous and... View Details
Keywords: by John Quelch; Advertising; Publishing
  • April 2000 (Revised May 2000)
  • Case

Capital One Financial Corporation

By: Bharat N. Anand, Michael G. Rukstad and Christopher Paige
Designed to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer... View Details
Keywords: Competitive Strategy; Customization and Personalization; Industry Structures; Internet and the Web; Innovation Strategy; Knowledge Use and Leverage; Financial Services Industry; United States
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Anand, Bharat N., Michael G. Rukstad, and Christopher Paige. "Capital One Financial Corporation." Harvard Business School Case 700-124, April 2000. (Revised May 2000.)
  • 08 Dec 2015
  • First Look

December 8, 2015

increased service quality competition lead to customer defection, and which customers are most likely to defect? Our empirical analysis of 82,235 customers exploits the varying competitive dynamics in 644... View Details
Keywords: Sean Silverthorne
  • 13 Jul 2010
  • First Look

First Look: July 13

expectations in opening a second office and execution of the plan was going well. And while the financial and economic crisis that began in 2008 had affected the financial results, it also presented Friend with View Details
Keywords: Martha Lagace
  • March 2024 (Revised April 2024)
  • Case

Coursera's Foray into GenAI

By: Suraj Srinivasan, Michael Parzen and Radhika Kak
In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details
Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States
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Srinivasan, Suraj, Michael Parzen, and Radhika Kak. "Coursera's Foray into GenAI." Harvard Business School Case 124-089, March 2024. (Revised April 2024.)
  • 14 May 2013
  • First Look

First Look: May 14

Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies and other research on the worlds of media and sports, I explain a powerful truth about the... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

trade-off between competitive price discovery and convenience. Evidence from eBay fits the theory: auctions are favored by less experienced sellers and for idiosyncratic products, and auction listings sell at a discount but with higher... View Details
Keywords: Sean Silverthorne
  • March 2023 (Revised August 2023)
  • Case

Majid Al Futtaim: Adapting the Shopping Mall to the Digital Era

By: Antonio Moreno and Gamze Yucaoglu
The case opens in August 2022, as Ahmed Galal Ismail, CEO of Majid Al Futtaim Properties and Fatima Zada, digital and omnichannel director at Majid Al Futtaim Shopping Malls, go over the plans to roll out the omnichannel mall offering for the Mall of the Emirates they... View Details
Keywords: Business Model; Strategy; Information Technology; Technology Adoption; Value Creation; Competition; Expansion; Profit; Corporate Strategy; Retail Industry; Real Estate Industry; United Arab Emirates
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Moreno, Antonio, and Gamze Yucaoglu. "Majid Al Futtaim: Adapting the Shopping Mall to the Digital Era." Harvard Business School Case 623-051, March 2023. (Revised August 2023.)
  • 13 Apr 2009
  • Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

spark and sustain innovation for competitive advantage—can learn a lot of new notes from Davis's example. "The album Kind of Blue was also a commercial success—the most commercially successful jazz... View Details
Keywords: by Martha Lagace; Music
  • 15 Mar 2016
  • First Look

March 15, 2016

forthcoming Boston: Harvard Business Review Press The Three Box Solution: A Strategy for Leading Innovation By: Govindarajan, Vijay Abstract—How to Innovate and Execute. Leaders already know that View Details
  • 26 Nov 2013
  • First Look

First Look: November 26

acquisitions that occurred after the end of the industrial policy program had an important effect on the performance of the plants founded when the program was in place. Industrial policy, especially in conjunction with a competitive... View Details
Keywords: Sean Silverthorne
  • November 2022
  • Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
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Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
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