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  • All HBS Web  (5,021)
    • People  (32)
    • News  (1,166)
    • Research  (2,360)
    • Events  (33)
    • Multimedia  (59)
  • Faculty Publications  (1,678)
← Page 64 of 5,021 Results →
  • November–December 2014
  • Article

Accountable? The Problems and Solutions of Online Ad Optimization

By: Benjamin Edelman
Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records can track who clicked what ad—and often who saw what ad—to compare those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking... View Details
Keywords: Online Advertising; Fraud; Optimization; Incentives; Digital Marketing; Contracts; Marketing Strategy; Organizational Design
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Edelman, Benjamin. "Accountable? The Problems and Solutions of Online Ad Optimization." IEEE Security & Privacy 12, no. 6 (November–December 2014): 102–107.
  • August 2014
  • Teaching Plan

The Huffington Post

By: Thomas R. Eisenmann
In February 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its... View Details
Keywords: Internet and the Web; Newspapers; Entrepreneurship; Growth and Development Strategy; Journalism and News Industry
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Eisenmann, Thomas R. "The Huffington Post." Harvard Business School Teaching Plan 815-052, August 2014.
  • May 2007 (Revised April 2020)
  • Case

Ernesto Tornquist: Making a Fortune on the Pampas

By: Geoffrey Jones and Andrea Lluch
Examines the career of Ernesto Tornquist, a cosmopolitan financier considered to be the most significant entrepreneur in Argentina at the end of the 19th century. Tornquist created a diversified business group, linked to the political elite, which integrated Argentina... View Details
Keywords: Business History; Development Economics; Partners and Partnerships; Personal Development and Career; Entrepreneurship; Financing and Loans; Trade; Globalized Markets and Industries; Economy; Performance; Argentina
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Jones, Geoffrey, and Andrea Lluch. "Ernesto Tornquist: Making a Fortune on the Pampas." Harvard Business School Case 807-155, May 2007. (Revised April 2020.)
  • April 2003
  • Case

Energis (A)

By: John R. Wells
Describes the history of Energis, one of the United Kingdom's major alternative telecommunications network service providers (altnets). Tracks the company from its birth as a diversification move by the National Grid, the U.K.'s leading electricity distributor, through... View Details
Keywords: History; Change Management; Business Exit or Shutdown; Business Growth and Maturation; Organizational Structure; Industry Structures; Telecommunications Industry; United Kingdom
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Wells, John R. "Energis (A)." Harvard Business School Case 703-505, April 2003.
  • 26 Feb 2009
  • News

HBS Hosts Colloquium on Alternative Business Models for Professional Service Firms

  • 04 Oct 2020
  • News

The future of business in the new normal

  • 11 May 2018
  • News

Online Ad Targeting Does Work—As Long As It's Not Creepy

  • 15 Mar 2016
  • News

Health Care Delivery Innovations That Integrate Care? Yes!

  • February 2025
  • Case

Doing Business in Casablanca, Morocco

By: Karen G. Mills, Ahmed Dahawy and Choetsow Tenzin
This case examines the challenges and opportunities of doing business in Morocco. The case explores the various historical, cultural, and social factors that impact the business environment. It also highlights Morocco’s unique economy where cash remains a dominant... View Details
Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Cash; Culture; Distribution Industry; Financial Services Industry; Morocco
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Mills, Karen G., Ahmed Dahawy, and Choetsow Tenzin. "Doing Business in Casablanca, Morocco." Harvard Business School Case 325-105, February 2025.
  • 30 Mar 2016
  • News

Mastering a Facebook World

  • 2003
  • Working Paper

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat
This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details
Keywords: Business Model; Competition; Open Source Distribution; Balance and Stability; Applications and Software; Network Effects; Duopoly and Oligopoly
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Casadesus-Masanell, Ramon, and Pankaj Ghemawat. "Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows." Harvard Business School Working Paper, No. 04-012, August 2003.
  • July 2023 (Revised July 2023)
  • Background Note

Generative AI Value Chain

By: Andy Wu and Matt Higgins
Generative AI refers to a type of artificial intelligence (AI) that can create new content (e.g., text, image, or audio) in response to a prompt from a user. ChatGPT, Bard, and Claude are examples of text generating AIs, and DALL-E, Midjourney, and Stable Diffusion are... View Details
Keywords: AI; Artificial Intelligence; Model; Hardware; Data Centers; AI and Machine Learning; Applications and Software; Analytics and Data Science; Value
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Wu, Andy, and Matt Higgins. "Generative AI Value Chain." Harvard Business School Background Note 724-355, July 2023. (Revised July 2023.)
  • Web

Summer Venture in Management

solving problems.” ASHLEY REID (SVMP 2016, MBA 2023) WHY DID YOU WANT TO PARTICIPATE IN SVMP? “I wanted to attend SVMP to add value to my resume, learn some new management skills, and network with talented peers.” VICTOR HUNT (SVMP 2017)... View Details

    Archie L. Jones

    Archie Jones is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School, where he currently teaches Venture Capital and Private Equity, Field... View Details

    • 2014
    • Book

    Accelerate: Building Strategic Agility for a Faster-Moving World

    By: John P. Kotter
    Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It's a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and... View Details
    Keywords: Competitive Strategy; Organizational Structure
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    Kotter, John P. Accelerate: Building Strategic Agility for a Faster-Moving World. Harvard Business Review Press, 2014.
    • March 2008 (Revised March 2014)
    • Case

    Facebook

    By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein
    As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details
    Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry
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    Piskorski, Mikolaj Jan, Thomas R. Eisenmann, Aaron Smith, David Chen, and Brian Feinstein. "Facebook." Harvard Business School Case 808-128, March 2008. (Revised March 2014.) (More Info.)
    • 21 May 2009
    • Working Paper Summaries

    Do Friends Influence Purchases in a Social Network?

    Keywords: by Raghuram Iyengar, Sangman Han & Sunil Gupta; Technology
    • 01 Apr 2014
    • First Look

    First Look: April 1

    opportunistic low-ball offers.   Working Papers The Effect of Management Control Elements on Coordination By: Bormann, Sara, Jan Bouwens, and Christian Hofmann Abstract—This study examines how control elements of a firm affect coordination among profit centers. The... View Details
    Keywords: Sean Silverthorne

      Is It Time to Rethink Globalized Supply Chains?

      The COVID-19 pandemic has exposed the complex interdependencies of globalized supply chains. While these global multistage production networks had spread during a relatively benign environment of falling trade barriers and increasing interdependencies among... View Details

      • August 2017 (Revised September 2018)
      • Case

      Audubon in 2017: The Turnaround

      By: V. Kasturi Rangan
      The case briefly describes the 112-year history of the organization and focuses particularly on the changes wrought by its new leader David Yarnold who was brought in by the board in 2010. Under Yarnold's leadership the organization went through two strategic plans... View Details
      Keywords: Nonprofit Strategy; Change Management; Change; Leadership; Nonprofit Organizations; Strategy; Transformation
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      Rangan, V. Kasturi. "Audubon in 2017: The Turnaround." Harvard Business School Case 518-025, August 2017. (Revised September 2018.)
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