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Publications

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  • All HBS Web  (1,379)
    • News  (178)
    • Research  (1,035)
    • Events  (9)
    • Multimedia  (5)
  • Faculty Publications  (747)

Show Results For

  • All HBS Web  (1,379)
    • News  (178)
    • Research  (1,035)
    • Events  (9)
    • Multimedia  (5)
  • Faculty Publications  (747)
← Page 64 of 1,379 Results →
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

how individuals think about speaking up at work, we first undertook in-depth exploratory research in a knowledge-intensive multinational corporation in which employee input was considered crucial. Qualitative data collected in 190... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2004
  • Research & Ideas

What Developing-World Companies Teach Us About Innovation

developing countries. As a result, they must rely on the customer-pull approach: finding ways to solve customers' dilemmas without relying on novel science. Many multinationals entering developing countries pay lip service to serving... View Details
Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It already has a strong... View Details
Keywords: Sean Silverthorne
  • 18 Feb 2015
  • First Look

First Look: February 18

http://onlinelibrary.wiley.com.ezp-prod1.hul.harvard.edu/doi/10.1002/smj.2211/pdf February 2015 Journal of Human Rights Should Business Have Human Rights Obligations? By: Hsieh, Nien-hê Abstract—Businesses and their managers are increasingly called upon to take on... View Details
Keywords: Sean Silverthorne
  • Web

Credential of Digital Innovation and Strategy | HBS Online

education but aren’t sure where to start, this guide is for you. Access Your Free E-Book Upskill Your Team, Transform Your Organization Whether you represent a large multinational corporation or a small local business, we have a solution... View Details
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

license from multinational companies in 1994, the “old generation” of lab managers disagreed with these aims and failed to adequately support scientists’ efforts. First, we show that the introduction of new lab managers aligned with the... View Details
Keywords: Dina Gerdeman
  • 25 Mar 2014
  • First Look

First Look: March 25

present day. The chapter focuses on the role of business enterprises as powerful actors in the spread of global capitalism after 1848 and up the present day. It shows how multinational firms have created and co-created markets and... View Details
Keywords: Sean Silverthorne
  • 14 Jan 2014
  • First Look

First Look: January 14

India." This disclosure, which came weeks after the Indian government made a controversial decision to permit FDI in the country's multi-brand retail sector, created uproar in India. Lobbying by multinationals drew strong emotions in... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

slipped behind its Indian competitors and multinational companies. Details the first phase of the transformation Nayar led in hopes of rejuvenating the industry pioneer. The tagline for this phase was "Employee First, Customer... View Details
Keywords: Martha Lagace
  • 13 Sep 2019
  • News

Hollywood Ending

speculate about the potential of the World Wide Web. There was definitely no roadmap for harnessing a disparate community of Beanie Baby collectors into a multinational Fortune 500 company. “We just had to figure it out to the best of our... View Details
Keywords: Jen McFarland Flint; photo by Christina Gandolfo
  • 01 Apr 1997
  • News

Facing the Music

have lost consumers by fostering music that is less inspired and more generic. "Artists are not developed quarter by quarter," acknowledges Boberg. "There's an inherent conflict in trying to tend to the needs of both the artist and the View Details
Keywords: Marguerite Rigoglioso
  • Web

Online Creating Brand Value Course | HBS Online

Your Organization Whether you represent a large multinational corporation or a small local business, we have a solution for your learning and development needs. Learn More Our Difference Creating Brand Value will equip you with... View Details
  • Web

Business and Climate Change Course | HBS Online

corporate social responsibility to internal stakeholders, further your education, and help enact change. Access Your Free E-book Upskill Your Team, Transform Your Organization Whether you represent a large multinational corporation or a... View Details
  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Citation
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Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
  • 28 Oct 2008
  • First Look

First Look: October 28, 2008

the parts of Africa that have a heavy disease incidence. MTV has developed a DNA of public service announcements that it claims are of central relevance to its high-risk customer base. How core is this to the strategy of a for-profit firm like MTV? What role can a... View Details
Keywords: Martha Lagace
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

technology firms such as IBM, Microsoft, Google, and HP, as well as by Japanese multinationals such as Sony, Canon, and Fujitsu. Chinese patenting in the U.S. is small but growing rapidly and world-leading for drone technology. Patenting... View Details
Keywords: Dina Gerdeman
  • 03 May 2011
  • First Look

First Look: May 3

plants in Portugal in the 1990s, now had 60 plants across five continents and was a valued partner to large multinational consumer goods companies, many of whom were pressuring Logoplaste to expand. Purchase this... View Details
Keywords: Sean Silverthorne
  • 07 Jul 2009
  • First Look

First Look: July 7

with executives at a multinational corporation and in an executive program at Harvard Business School. Our results suggest that a "novel-based" approach holds considerable promise for use at undergraduate, graduate, and... View Details
Keywords: Martha Lagace
  • 01 Jun 2017
  • News

Alumni and Faculty Books for June 2017

presents practical information about them, including whether they led to successful and unsuccessful outcomes. Faculty Books The Language of Global Success: How a Common Tongue Transforms Multinational Organizations by Tsedal Neeley... View Details
  • June 2013 (Revised September 2016)
  • Supplement

Governance and Sustainability at Nike (B)

By: Lynn S. Paine, Nien-he Hsieh and Lara Adamsons
Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details
Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB&I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
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Related
Paine, Lynn S., Nien-he Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (B)." Harvard Business School Supplement 313-147, June 2013. (Revised September 2016.)
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