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  • All HBS Web  (3,993)
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  • October 1993 (Revised July 1994)
  • Case

A Brush with AIDS (A)

By: Joseph L. Badaracco Jr. and Jerry Useem
A product manager at a health products company is responsible for marketing sharps containers, which hospitals use to store used needles in order to protect medical workers from being pricked with AIDS-contaminated needles. After hospitals report repeated instances of... View Details
Keywords: Health; Cost vs Benefits; Motivation and Incentives; Safety; Values and Beliefs; Profit; Goals and Objectives; Compensation and Benefits; Medical Devices and Supplies Industry
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Badaracco, Joseph L., Jr., and Jerry Useem. "A Brush with AIDS (A)." Harvard Business School Case 394-058, October 1993. (Revised July 1994.)
  • 06 May 2021
  • Video

The Heart of Business: Leadership Principles for the Next Era of Capitalism

    The Heart of Business—Leadership Principles for the Next Era of Capitalism

    How to unleash “human magic" and achieve improbable results.

    Having recently stepped down as Chairman and CEO of Best Buy, Joly shares the leadership principles – illustrated by multiple vivid and concrete stories -- that underpinned... View Details

    • March 2011 (Revised April 2011)
    • Exercise

    The Future of BioPasteur

    By: Giovanni Gavetti and Francesca Gino
    The purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias.... View Details
    Keywords: Interpersonal Communication; Decision Choices and Conditions; Outcome or Result; Groups and Teams; Prejudice and Bias; Strategy
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    Gavetti, Giovanni, and Francesca Gino. "The Future of BioPasteur." Harvard Business School Exercise 711-508, March 2011. (Revised April 2011.)
    • Research Summary

    Conditional Cash Transfers in Brazil

    (with Leonardo Bursztyn and Daniel Carvalho)
    Conditional Cash Transfer programs are becoming increasingly popular throughout the developing world. Brazil alone spends close to $1Bn every year on such programs. These programs aim to alleviate poverty through two... View Details
    • September 2017 (Revised March 2023)
    • Case

    Careem: Raising a Unicorn

    By: Shikhar Ghosh and Alpana Thapar
    This case follows two ex-McKinsey consultants, Magnus Olsson and Mudassir Sheikha, who in search of their true purpose decide to found Careem, a Dubai-based ride-hailing service. Following its launch in July 2012, Careem experiences rapid growth of 30% per month in the... View Details
    Keywords: Entrepreneurship; Business Startups; Information Technology; Organizational Culture; Decision Making; Growth Management; Organizational Change and Adaptation; Transportation Industry; Technology Industry; Middle East; North Africa; United Arab Emirates
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    Ghosh, Shikhar, and Alpana Thapar. "Careem: Raising a Unicorn." Harvard Business School Case 818-022, September 2017. (Revised March 2023.)
    • 18 Jun 2019
    • News

    Can Khan Academy Scale to Educate Anyone, Anywhere?

    • 18 May 2017
    • News

    Reversing the Losing Streak on Sesame Street

    • February 2016 (Revised September 2017)
    • Case

    Scaling Well by Doing Good: Motivating Talent at b.good

    By: Francesca Gino, Paul Green Jr. and Bradley Staats
    Boston-based fast-casual chain b.good was founded on the idea of healthy food, sourced locally, and prepared in-store. The founders had built a value-based business and worked hard to cultivate a sense of family—among employees, customers, and suppliers. In 2015, they... View Details
    Keywords: Motivation; Values; Corporate Culture; Growth Strategy; Motivation and Incentives; Values and Beliefs; Growth Management; Organizational Culture; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; New England
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    Gino, Francesca, Paul Green Jr., and Bradley Staats. "Scaling Well by Doing Good: Motivating Talent at b.good." Harvard Business School Case 916-031, February 2016. (Revised September 2017.)
    • 27 Aug 2021
    • News

    Breaking Old Habits: Hybrid-Working Setups Call For Different Ways of Communicating

    • January 2008
    • Article

    Putting Leadership Back into Strategy

    By: Cynthia A. Montgomery
    In recent decades an infusion of economics has lent the study of strategy much needed theory and empirical evidence. Strategy consultants, armed with frameworks and techniques, have stepped forward to help managers analyze their industries and position their companies... View Details
    Keywords: Leadership; Growth and Development Strategy; Managerial Roles; Mission and Purpose; Organizational Change and Adaptation; Creativity; Competitive Strategy; Competitive Advantage
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    Montgomery, Cynthia A. "Putting Leadership Back into Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 54–60.
    • Research Summary

    Research Summary

    By: Ranjay Gulati

    My research focuses on how to unlock organizational potential and unleash human potential.

    Unlocking organizational potential involves a deep dive into how enterprises can achieve enduring success. This includes applying strategic frameworks to drive... View Details

      The Store Is Dead—Long Live the Store.

      In this article, we pursue two interconnected themes: the expansion of online-first retailers into offline stores that serve the purpose of “supercharging” customer value, and the transformation of the stores... View Details
      • June 17, 2016
      • Comment

      Companies Need to Start Marketing Security to Customers

      By: John A. Quelch
      Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
      Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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      Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
      • January 1989 (Revised March 1995)
      • Case

      Du Pont Freon Products Division (A)

      By: Richard H.K. Vietor and Forest L. Reinhardt
      In 1988, the Du Pont Co. is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially... View Details
      Keywords: Business Divisions; Policy; Management; Brands and Branding; Production; Service Operations; Natural Environment; Competition; Corporate Strategy; Environmental Sustainability
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      Vietor, Richard H.K., and Forest L. Reinhardt. "Du Pont Freon Products Division (A)." Harvard Business School Case 389-111, January 1989. (Revised March 1995.)
      • Teaching Interest

      Large-Scale Investment (LSI, MBA Elective Curriculum)

      By: Benjamin C. Esty
      Large-Scale Investment (LSI) is a case-based course about project finance that is designed for second-year MBA students. Project finance involves the creation of a legally independent project company financed with nonrecourse debt for the purpose of investing in a... View Details
      Keywords: Project Finance; Corporate Finance; Corporate Governance; Valuation; Capital Budgeting
      • 16 May 2018
      • News

      How Companies Can Use the Data They Collect to Further the Public Good

      • May 1983 (Revised November 1987)
      • Case

      Technical Data Corp.: Business Plan

      By: William A. Sahlman
      Contains materials extracted from a business plan developed by the company in 1980. The purpose of the business plan was to raise $100,000 to finance the commencement of operations. The firm intended to provide analytical services to bond market traders. The product... View Details
      Keywords: Business Plan
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      Sahlman, William A. "Technical Data Corp.: Business Plan." Harvard Business School Case 283-073, May 1983. (Revised November 1987.)
      • 30 Apr 2021
      • News

      Weekend Reading: The Soul of a CEO

      • 2015
      • Chapter

      Reliable Sustainability Ratings: The Influence of Business Models on Information Intermediaries

      By: Robert G. Eccles, Jock Herron and George Serafeim
      A new generation of corporate reporting—integrated reporting—is emerging that will help investors and other key stakeholders such as employees, customers, suppliers, and NGOs develop a deeper and more comprehensive appreciation of corporate performance than what is... View Details
      Keywords: Sustainability; Business Models; Business Model
      Citation
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      Eccles, Robert G., Jock Herron, and George Serafeim. "Reliable Sustainability Ratings: The Influence of Business Models on Information Intermediaries." Chap. 48 in The Routledge Handbook of Responsible Investment, edited by Tessa Hebb, James Hawley, Andreas Hoepner, Agnes Neher, and David Wood. Routledge, 2015.
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