Media and Broadcasting Industry - Publications - Faculty & Research

10 Feb 2015
First Look

First Look: February 10

John A., and Leora Kornfeld Abstract—The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that... View Details

Keywords: Sean Silverthorne

01 Sep 2008
News

I Thought We Were Making Movies, Not History by Walter Mirisch (IA ’43) (University of Wisconsin Press) The producer of such film classics as West Side Story, Some Like It Hot, In the Heat of the Night, and The Magnificent Seven, Mirisch... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

01 Sep 2013
News

The New Rules of E-Commerce

One day in 2010 the CEO of Japanese e-commerce giant Rakuten announced that thousands of employees would soon conduct business in a tongue most of them knew nothing about: English. Within days all the signs at the Tokyo headquarters were in the new language. Founding... View Details

Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

August 2007 (Revised February 2013)
Teaching Note

Oprah Winfrey (TN)

By: Nancy F. Koehn, Marya Besharov, Katherine Miller and Nora Khan

Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry

Citation

Purchase

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

and so forth. The ever-intensifying social media buzz around the Cup can heighten interest and exposure, but it also can create a lot of distracting "noise" that marketers... View Details

Keywords: Garry Emmons

13 Dec 2016
First Look

December 13, 2016

which the inflow of elite talent into the financial industry affects the supply of innovators in science and engineering (S&E). I first show that finance does not systematically attract those who are... View Details

Keywords: Carmen Nobel

23 Aug 2016
First Look

August 23, 2016

Abstract—Multinationals exhibit distinct agglomeration patterns, which have transformed the global landscape of industrial production (Alfaro and Chen, 2014). Using a unique worldwide plant-level dataset... View Details

Keywords: Sean Silverthorne

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

survivors, the future of e-commerce and other info tech industries seemed perilous. BusinessWeek.com recently ranked Amazon #6 in its annual list of most innovative companies; four of the other five are... View Details

Keywords: by Sean Silverthorne

Profile

Minal Mehta

been the most challenging? "By far the most enjoyable and rewarding part is building the BollyX community. I love working in the fitness industry—people in this industry are so positive, outgoing, View Details

Keywords: Entrepreneurship; Services

04 Mar 2014
First Look

First Look: March 4

weeks or days. Publisher's link: http://hbr.org/2014/03/manage-your-work-manage-your-life/ar/1 August 2013 International Journal of Industrial Organization Search Diversion and Platform Competition By:... View Details

Keywords: Sean Silverthorne

11 Dec 2012
First Look

First Look: Dec. 11

Transworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and balanced scorecards to help each... View Details

Keywords: Sean Silverthorne

01 Dec 2013
News

Faculty Q&A: Playing the Hits

producers, instead of investing in just a handful of products and making them appeal to mass audiences, should spread their resources more equally across a larger number of smaller bets. A lot of people in the View Details

Keywords: Patrick Kirchner; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

May–June 2024
Article

What Makes a Successful Celebrity Brand?

By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins

Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details

Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States

Citation

Find at Harvard

Read Now

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

development of the U.S. railroad industry in the latter half of the 19th century. Al went straight to the sources and expanded upon them in a series of important articles in the Business History Review. That... View Details

Keywords: by Jim Aisner

18 Mar 2008
First Look

First Look: March 18, 2008

given that product architecture has been shown to be an important predictor of, among other things: product performance, product variety, process flexibility, and future industry evolution. We explore this... View Details

Keywords: Martha Lagace

01 Sep 2010
News

Dare to be Different

great way to explore ideas that eventually make their way into a book. Given that you have your eye on all these new social media, and given that you’ve just written a book that needs promotion, are you doing anything special in new View Details

Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

03 Jan 2007
First Look

First Look: January 3, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207077 Framedia Harvard Business School Case 207-057 Examines an acquisition in the highly competitive new media advertising industry in China... View Details

Keywords: Sean Silverthorne

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

creatives." Stefan Sonnenfeld, for instance, is a digital colorist, a kind of artist who didn't exist 10 years ago and is now in great demand. He works for Ascent Media Group. All the directors want to... View Details

Keywords: by Martha Lagace; Music

10 May 2011
First Look

First Look: May 10

more than five years, the global shipping (maritime) industry experienced a dramatic crash in late 2008 as the global financial system froze and the global economy slid into recession. Ship charter rates... View Details

Keywords: Sean Silverthorne

October 2015
Case

Facebook: The First Ten Years

By: Shane Greenstein, Marco Iansiti and Christine Snively

Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the... View Details