Media - Publications - Faculty & Research

30 Apr 2020
Book

Fighting Climate Change Requires a New Capitalism

Rebecca Henderson spent her young adult years living two lives. At work, she preached the risks of resisting change to MBA students at the Massachusetts Institute of Technology, drawing on lessons she learned while watching factories close as a management consultant.... View Details

Keywords: by Danielle Kost; Energy

27 Sep 2021
Research & Ideas

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

For the most part, social media is what you make it. You choose whom to keep tabs on, who can follow you back, what you “like,” and which snippets of your life you reveal. But what if those carefully curated depictions are suddenly on the... View Details

Keywords: by Rachel Kim Raczka

Web

Hidden Workers, Part-Time Potential - Managing the Future of Work

are more loyal and perform better on several key metrics compared to traditional sources of talent. With many companies facing a talent shortage, hiring these hidden workers may be the solution. Read the report Media Coverage ‘Misfits’ in... View Details

March 2023 (Revised May 2025)
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

Citation

Educators

Purchase

Web

Industry Information - Alumni

faculty from the fields of business, economics and law. + – CPG/Marketing AdAge Leading trade publication of the marketing and media landscape. Tiered subscription model (free registration for a limited number of articles per month;... View Details

04 Oct 2011
Working Paper Summaries

Reviews, Reputation, and Revenue: The Case of Yelp.com

Keywords: by Michael Luca; Food & Beverage

31 Aug 2007
Working Paper Summaries

Exclusivity and Control

Keywords: by Andrei Hagiu & Robin S. Lee; Entertainment & Recreation

17 Nov 2016
Op-Ed

What's Behind the Unexpected Trump Support from Women

been socialized by family members, educators, and the media to associate leadership with a particular version of masculinity, an image Trump exemplified in his persona as the supremely successful businessman. He reinforced the masculine,... View Details

Keywords: by Laura Morgan Roberts and Robin Ely

01 Jun 2023
News

Cultivating Prosperity in Afghanistan

Spice’s website and social media presence at night, while Jung went to Afghanistan so she and Alaniz could learn more about how they might set up a supply chain to import the slightly sweet and floral saffron threads used extensively in... View Details

Keywords: Jennifer Gillespie

01 Sep 2022
What Do You Think?

Is It Time to Consider Lifting Tariffs on Chinese Imports?

stimulate debate about important issues in a community whose media were controlled at the time by one family with one point of view. It got me on a list prepared by an alumnus (and ignored by the person to whom he sent it, the President... View Details

Keywords: Re: James L. Heskett

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

on the first transaction, so they can extract even more information than what we are currently doing.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. [Image: Julien Viry]... View Details

Keywords: by Kristen Senz; Retail; Service

02 May 2017
First Look

First Look at New Research: May 2, 2017

showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and... View Details

Keywords: Carmen Nobel

Research Summary

Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks

Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details

Web

HBS - Financials | Supplemental Financial Information

representing 42 percent of the group’s total annual sales in fiscal 2022. Harvard Business Review provided subscribers with timely articles from its flagship magazine, website (hbr.org) and social media presence. In addition, HBR Press... View Details

24 May 2017
News

David G. Bradley, MBA 1977

2016 The Atlantic awarded Magazine of the Year Chairman, Atlantic Media David Bradley sits at an Arlington, Virginia, diner, his papers spread out in front of him. Dapper and courteous, he evokes a different era as he takes notes on index... View Details

Keywords: Susan Young

Web

Capturing & Disseminating Video/Photography During Course Activities | About

of this policy is to clarify the School’s position on capturing (e.g., photography, audio, video, live streaming and other formats) and/or disseminating (e.g., via the media or use of social media) content, images, or conversations that... View Details

18 May 2023
News

India's New Money Managers

became clear—through social media channels and focus groups—that women needed more support. So LXME 2.0 launched in 2021 with education at its core. This shift included community-sourced discussions, planning tools, investment products,... View Details

Keywords: Maureen Harmon

17 Jan 2019
Blog Post

MBA Curriculum Spotlight: Short Intensive Programs (SIPs)

Businesses This SIP is designed for students who are focused on the rapidly changing world of sports media and sports technology. It will be focused on topics of interest to students who are considering careers in entrepreneurial... View Details

04 Sep 2017
Blog Post

HBS Startup Bootcamp and Founders Unfiltered

realized that these were the types of stories that inspired people to go build great things, not the “overnight success” versions so often portrayed in the media that skip the hard parts. I soon found myself wondering how I could share... View Details

26 Oct 2018
Blog Post

Making the Switch from Finance to Fitness

media both personally and academically. As a first year Required Curriculum (RC) student, I came to understand what financial, operational, and cultural aspects I needed to consider to be an effective leader post-HBS and, thankfully, I... View Details

Publications