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Show Results For
- All HBS Web
(4,873)
- People (3)
- News (724)
- Research (3,476)
- Events (31)
- Multimedia (22)
- Faculty Publications (2,329)
- September 2011 (Revised December 2012)
- Case
Pepsi-Lipton Brisk
By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
Teixeira, Thales S., and Alison Caverly. "Pepsi-Lipton Brisk." Harvard Business School Case 512-011, September 2011. (Revised December 2012.)
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
measurement and disclosure of important metrics and information. In this chapter, we examine the effect of sustainability disclosure regulations... View Details
Keywords: Re: Multiple Faculty
- Teaching Interest
Business Opportunties in Climate Adaptation
By: John D. Macomber
This is a Short Intensive Program or SIP at Harvard Business School. It’s an optional student offering prior to the formal start of the Spring semester the following week. SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details
- Web
Getting Involved - Institute For Strategy And Competitiveness
financial, and executive leaders in the health care industry to learn to apply the principles of Value-Based Health Care in their own organizations. Twice a year we offer our Value Measurement in Health Care... View Details
- 30 Oct 2017
- Blog Post
How My Engineering and Manufacturing Background Prepared Me for an MBA
to troubleshoot the breakdown of an electric motor. This involved having to identify causes of the failure, produce remedial plans, and subsequently implement measures to fix the problem View Details
- 1996
- Article
A Segment-Level Model of Category Volume and Brand Choice
By: William R. Dillon and Sunil Gupta
Dillon, William R., and Sunil Gupta. "A Segment-Level Model of Category Volume and Brand Choice." Marketing Science 15, no. 1 (1996): 38–59.
- November 6, 2001
- Article
Timely New Standard Issued: Long-Lived Asset Impairment and Disposal Write-Downs
By: David F. Hawkins
Hawkins, David F. "Timely New Standard Issued: Long-Lived Asset Impairment and Disposal Write-Downs." Accounting Bulletin, no. 102 (November 6, 2001).
- Web
2018 Financial Risk and Regulation Survey - Behavioral Finance & Financial Stability
yield on the Bank of America Merrill Lynch index of high yield bonds, which remains fairly low. The bottom left and bottom right figures present the Case-Shiller 20 city index, a measure of real estate... View Details
- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities is expected to increase by 3... View Details
Keywords: by Carmen Nobel
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
What happens when giant multinational corporations acquire relatively small companies that enjoy iconic status as socially progressive brands? According to recent research out of Harvard Business School, such marriages can be good for business View Details
- Web
Career Timeline - Institute For Strategy And Competitiveness
research and frameworks 2012 – Publishes The German Healthcare System: A Value-Based Competition Perspective , with Dr. Clemens Guth 2012 – Co-founds International Consortium for Health Outcomes Measurement... View Details
- January 2017
- Article
Impact Evaluation Methods in Public Economics: A Brief Introduction to Randomized Evaluations and Comparison with Other Methods
By: Dina Pomeranz
Recent years have seen a large expansion in the use of rigorous impact evaluation techniques. Increasingly, public administrations are collaborating with academic economists and other quantitative social scientists to apply such rigorous methods to the study of public... View Details
Pomeranz, Dina. "Impact Evaluation Methods in Public Economics: A Brief Introduction to Randomized Evaluations and Comparison with Other Methods." Special Issue on Expanding the Frontier of Behavioral Public Economics. Public Finance Review 45, no. 1 (January 2017): 10–43. (Published early online November 5, 2015. Spanish version available by clicking on "Details.")
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
processes. We describe a property-rights model of firm boundary choices along the value chain that generalizes Antràs and Chor (2013). To assess the evidence, we construct firm-level measures of the... View Details
Keywords: Sean Silverthorne
- Web
Business and Climate Change Course | HBS Online
Identify physical manifestations of climate change, learn how businesses assess and manage the risks and opportunities associated with climate stressors, and evaluate... View Details
- 2023
- Other Article
The Harvard USPTO Patent Dataset: A Large-Scale, Well-Structured, and Multi-Purpose Corpus of Patent Applications
By: Mirac Suzgun, Luke Melas-Kyriazi, Suproteem K. Sarkar, Scott Duke Kominers and Stuart Shieber
Innovation is a major driver of economic and social development, and information about many kinds of innovation is embedded in semi-structured data from patents and patent applications. Though the impact and novelty of innovations expressed in patent data are difficult... View Details
Keywords: USPTO; Natural Language Processing; Classification; Summarization; Patent Novelty; Patent Trolls; Patent Enforceability; Patents; Innovation and Invention; Intellectual Property; AI and Machine Learning; Analytics and Data Science
Suzgun, Mirac, Luke Melas-Kyriazi, Suproteem K. Sarkar, Scott Duke Kominers, and Stuart Shieber. "The Harvard USPTO Patent Dataset: A Large-Scale, Well-Structured, and Multi-Purpose Corpus of Patent Applications." Conference on Neural Information Processing Systems (NeurIPS), Datasets and Benchmarks Track 36 (2023).
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
stock repurchases to net income is misleading and ignores two important factors: first, focusing on dividends and buybacks ignores the substantial (direct and indirect) equity... View Details
Keywords: Sean Silverthorne
- June 2014 (Revised March 2017)
- Teaching Note
Agero: Enhancing Capabilities for Customers
By: Robert Simons and Natalie Kindred
This is the teaching note for Agero: Enhancing Capabilities for Customers (HBS No. 113-001) View Details
- March 2022 (Revised January 2023)
- Case
Innovation at Moog Inc.
By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten
This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using... View Details
Keywords: Innovation; Innovation Lab; Innovation Management; Motivation; Incentives; Culture; Compensation; Compensation And Benefits; Scalability; Business Growth and Maturation; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Organizational Culture; Performance Consistency; Performance Effectiveness; Performance Efficiency; Performance Productivity; Performance Evaluation; Creativity; Motivation and Incentives; Aerospace Industry; Transportation Industry; United States
Hall, Brian J., Ashley V. Whillans, Davis Heniford, Dominika Randle, and Caroline Witten. "Innovation at Moog Inc." Harvard Business School Case 922-040, March 2022. (Revised January 2023.)
- 30 Aug 2023
- Blog Post
I’m From the South and Going Back: Why HBS Was the Best School for Me
overwhelmed by insecurity - thinking that my background did not measure up to what I perceived to be the "prototypical" HBS student, and that Birmingham, Auburn University, and... View Details
- October 2021
- Article
Shareholder Activism and Firms' Voluntary Disclosure of Climate Change Risks
By: Caroline Flammer, Michael W. Toffel and Kala Viswanathan
This paper examines whether—in the absence of mandated disclosure requirements—shareholder activism can elicit greater disclosure of firms’ exposure to climate change risks. We find that environmental shareholder activism increases the voluntary disclosure of climate... View Details
Keywords: Transparency; Reporting; Shareholder Engagement; Shareholder Activism; Climate Change; Risk and Uncertainty; Environmental Management; Investment Activism; Corporate Disclosure; Communication Strategy; Information Publishing; Measurement and Metrics; Corporate Social Responsibility and Impact; Problems and Challenges; United States
Flammer, Caroline, Michael W. Toffel, and Kala Viswanathan. "Shareholder Activism and Firms' Voluntary Disclosure of Climate Change Risks." Strategic Management Journal 42, no. 10 (October 2021): 1850–1879. (Featured in Harvard Business Review.)