Marketing Reference Programs - Publications - Faculty & Research

2018
Book

Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought

By: Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore

When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of liberalism, he... View Details

Keywords: Morals; Politics; Istvan Hont; Jealousy Of Trade; Enlightenment; Economic Nationalism; Markets; Moral Sensibility; Government and Politics; Trade; History

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27 May 2015
Blog Post

What is an HBS Section?

HBS is a big place. We think it’s one of the great advantages of our program (lots of students = lots of alums = a big global network for you to access). We receive a lot of questions about our size, like “with a first year class of 930... View Details

01 May 2020
What Do You Think?

Does Remote Work Mix with Organizational Culture?

distancing with our colleagues from our work teams.” On the other hand, Melanie Roberts reminds us that, “Charles Handy refers to culture as the soup we all swim about in, and that soup is thin when the ‘here’ is not a location and people... View Details

Keywords: by James Heskett

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

of externalities became additional features of the debate. The introduction of market imperfection arguments actually introduced significant complications: specialization in the "wrong" activities, i.e. those with lower levels... View Details

Keywords: by Christian Ketels

18 Nov 2022
HBS Case

What Does It Take to Safeguard a Legacy in Asset Management?

companies, US mid-sized companies, international small companies, and international equity. Brown’s teams use revenue instead of market capitalization to define their areas of focus, and search for companies with high long-term growth... View Details

Keywords: by Rachel Layne; Financial Services

17 Aug 2021
Research & Ideas

Can Autonomous Vehicles Drive with Common Sense?

Consider, for example, the outrage Mercedes caused five years ago when, in an effort to allay the fears of its drivers, it announced that its AVs would be programmed to protect the lives of their occupants, even if it meant sacrificing... View Details

Keywords: by Michael Blanding; Auto

Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

industry to establish its own in-house public relations department, distinct from its marketing division. In 1936, the Pittsburgh-based corporation created a PR department headquartered at 71 Broadway in New York City, the burgeoning... View Details

21 Feb 2005
Op-Ed

Is Business Management a Profession?

in Washington politicians. Fairly or not, people have become willing to believe that executives, as a class, are greedy and dishonest. However natural it might be to ask how so many executives—not to mention accountants, investment bankers, stock View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

Web

New Levels of Capitalism: Finance - Railroads and the Transformation of Capitalism | Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The Pre-Industrial Era The First... View Details

19 Nov 2013
First Look

First Look: November 19

programs was equivalent to a roughly 20% decline in conservatism on a political ideology scale. We further demonstrate that positive attitudes about government partially mediate the relationship between operational transparency and... View Details

Keywords: Sean Silverthorne

12 Mar 2013
First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details

Keywords: Sean Silverthorne

Web

Monitoring Jobs & Troubleshooting - Research Computing Services

Commands for Monitoring and Controlling Jobs The table below shows a summary of LSF commands. A link to the official LSF documentation is included at the bottom of the table. Note that JOBID refers to one of the job IDs listed from the... View Details

Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions The Challenge of Color James N. Doolittle. Illustration for Chevrolet, ca. 1934.... View Details

Web

Use of Harvard Name & Logo | About

the Trademark Office will review the request in 7-10 business days. (Harvard Business School Marketing & Communications provides the “local approval” required in step 2 of the process.) Executive Education Instructions for Executive... View Details

John C. Mulliken

Strategy consultant, former CTO & CPO, public & private company board member, retail & climatetech entrepreneur, early stage investor. Father of two, husband, sailor, hiker, and aspirational road biker.

John is a senior lecturer in the... View Details

13 Dec 2006
Research & Ideas

Improving Public Health for the Poor

School of Public Health, Project Antares aims to create a system for devising commercial incentives that provide affordable public health initiatives, or "interventions" in healthcare parlance. Examples of commercial high-impact interventions might be View Details

Keywords: by Martha Lagace; Health

30 Jun 2022
News

Scaling Hope

learning platform, Just Five, which was marketed to major corporations. The program provides five-minute, online lessons that offer the most essential information about addiction, including the crucial... View Details

30 Nov 2022
Research & Ideas

Recruiters: Highlight Your Company’s Diversity, Not Just Perks and Pay

employers and policymakers do? Pacelli plans to probe further into the effectiveness of diversity, equity, and inclusion programs. For example, he’s teaming with Rennekamp and HBS Associate Professor Aiyesha Dey to ask HBS alumni to evaluate how well such View Details

Keywords: by Sean Silverthorne

01 Jun 2023
News

Cultivating Prosperity in Afghanistan

(both MBA 2015) heard from Keith Alaniz, a fellow officer stationed in Afghanistan, about a farmer there who was concerned about having too few markets for the saffron he was growing. The trio, inspired by the man’s determination to... View Details

Keywords: Jennifer Gillespie

Web

the Art of American Advertising - Advertising Products

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral View Details

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