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  • All HBS Web  (20,479)
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  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

advertising in this year's presidential campaign. By commercial standards, and given the importance of the purchase decision, that doesn't seem high. What's needed in politics is not less marketing but... View Details
Keywords: by John A. Quelch
  • 2004
  • Chapter

The City and the Countryside: Economy, State and Socialist Legacies in the Vietnamese Labor Market

Keywords: History; Economic Systems; Human Capital; Urban Scope; Rural Scope
Citation
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Abrami, Regina M., and Nolwen Henaff. "The City and the Countryside: Economy, State and Socialist Legacies in the Vietnamese Labor Market." In Reaching for the Dream: Challenges of Sustainable Development in Vietnam, edited by Melanie Beresford and Angie Tran. Honolulu: University of Hawaii Press, 2004.
  • July 2006 (Revised February 2007)
  • Teaching Note

The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry (TN)

By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio
Teaching Note to 706043. View Details
Keywords: Markets; Apparel and Accessories Industry; Lesotho
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Abdelal, Rawi E., Regina M. Abrami, Noel Maurer, and Aldo Musacchio. "The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry (TN)." Harvard Business School Teaching Note 707-003, July 2006. (Revised February 2007.)
  • Teaching Interest

The Role of Government in Market Economies (RoGME)

By: Matthew C. Weinzierl

RoGME is about one question: What is the proper role of government in market economies? We study the role of government as it plays out in the real world, using case studies to examine policies of current interest and importance.... View Details

  • 05 May 2003
  • What Do You Think?

Is This a Golden Era for Marketing Productivity?

respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly... View Details
Keywords: by James Heskett
  • January 2010
  • Background Note

In the Spotlight: The Market for Iron Ore

By: Aldo Musacchio, Tarun Khanna and Jenna Bernhardson
This note discusses the structure and functioning of the market for iron ore. This market has traditionally functioned using a benchmark pricing mechanism, in which large steel mills in Japan (now in China) negotiate the benchmark price with the largest of the big... View Details
Keywords: Industry Structures; Mining; Price; Valuation; Business Strategy; Demand and Consumers; Business and Government Relations; Mining Industry; China
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Musacchio, Aldo, Tarun Khanna, and Jenna Bernhardson. "In the Spotlight: The Market for Iron Ore." Harvard Business School Background Note 710-049, January 2010.
  • October 1990 (Revised July 1991)
  • Case

Zenith: Marketing Research for High Definition Television (HDTV)

Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details
Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry
Citation
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Sultan, Fareena. "Zenith: Marketing Research for High Definition Television (HDTV)." Harvard Business School Case 591-025, October 1990. (Revised July 1991.)
  • Article

Reaching for Yield in the Bond Market

By: Bo Becker and Victoria Ivashina
Reaching for yield—the propensity to buy riskier assets in order to achieve higher yields—is believed to be an important factor contributing to the credit cycle. This paper analyzes this phenomenon in the corporate bond market. Specifically, we show evidence for... View Details
Keywords: Fixed Income; Reaching For Yield; Financial Intermediation; Insurance Companies; Insurance; Assets; Bonds; Investment Return; Investment Portfolio; Risk Management; Insurance Industry
Citation
SSRN
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Becker, Bo, and Victoria Ivashina. "Reaching for Yield in the Bond Market." Journal of Finance 70, no. 5 (October 2015): 1863–1902.
  • Article

Investor Sentiment in the Stock Market

By: Malcolm Baker and Jeffrey Wurgler
We examine how investor sentiment affects the cross-section of stock returns. Theory predicts that a broad wave of sentiment will disproportionately affect stocks whose valuations are highly subjective and are difficult to arbitrage. We test this prediction by... View Details
Keywords: Financial Markets; Stocks; Investment Return; Valuation; Forecasting and Prediction; Volatility; Price; Risk and Uncertainty; Behavioral Finance
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Baker, Malcolm, and Jeffrey Wurgler. "Investor Sentiment in the Stock Market." Journal of Economic Perspectives 21, no. 2 (Spring 2007): 129–151.
  • Research Summary

Challenging Conditions, Social Networks, and the Success of Academic Research in Marketing

with Elie Ofek and Stav Rosenzweig View Details
  • Article

Henry Heinz and Late Nineteenth-Century Brand Creation: Making Markets for Processed Food

By: Nancy F. Koehn
Keywords: Brands and Branding; Markets; Food; History; Consumer Products Industry; United States
Citation
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Koehn, Nancy F. "Henry Heinz and Late Nineteenth-Century Brand Creation: Making Markets for Processed Food." Business History Review 73, no. 3 (Fall 1999): 348–392.
  • September 2008
  • Case

Harrington Collection: Sizing Up the Active-Wear Market

By: Richard S. Tedlow and Heather Beckham
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic... View Details
Keywords: Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry
Citation
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Tedlow, Richard S., and Heather Beckham. "Harrington Collection: Sizing Up the Active-Wear Market." Harvard Business School Brief Case 083-258, September 2008.
  • December 2008
  • Article

To Innovate or Imitate? Entry Strategy and the Role of Market Research

By: Elie Ofek and Ozge Turut
Keywords: Innovation and Invention; Strategy; Markets; Research
Citation
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Ofek, Elie, and Ozge Turut. "To Innovate or Imitate? Entry Strategy and the Role of Market Research." Journal of Marketing Research (JMR) 45, no. 6 (December 2008).
  • November 2013
  • Case

Coca-Cola: Liquid and Linked

By: John Gourville and Noah Fisher
Coca-Cola is considering which of several global marketing/promotional efforts to bring to the United States. Each has proven successful in other parts of the world, but for varying reasons. All represent efforts outside of the industry's normal advertising-based... View Details
Keywords: Marketing; Promotions; Advertising; Marketing Strategy; Advertising Campaigns; Global Strategy; Food and Beverage Industry; United States
Citation
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Gourville, John, and Noah Fisher. "Coca-Cola: Liquid and Linked." Harvard Business School Case 514-024, November 2013.
  • March 2008
  • Article

Market Reactions to Export Subsidies

By: M. A. Desai and James R. Hines Jr.
This paper analyzes the economic impact of export subsidies by investigating stock price reactions to a critical event in 1997. On November 18, 1997, the European Union announced its intention to file a complaint before the World Trade Organization (WTO), arguing that... View Details
Keywords: Economic Systems; Trade; Development Economics; Financial Markets; Profit; Taxation; Volume; Value Creation; Market Design; Business Subsidiaries; Utilities Industry; Financial Services Industry; Europe; North and Central America
Citation
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Desai, M. A., and James R. Hines Jr. "Market Reactions to Export Subsidies." Journal of International Economics 74, no. 2 (March 2008).
  • 2008
  • Working Paper

The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization

By: Maria Guadalupe and Julie Wulf
This paper establishes a causal effect of competition from trade liberalization on various characteristics of organizational design. We exploit a unique panel dataset on firm hierarchies (1986-1999) of large U.S. firms and find that increasing competition leads firms... View Details
Keywords: Trade; Managerial Roles; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Business Strategy; Competitive Strategy
Citation
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Guadalupe, Maria, and Julie Wulf. "The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization." Harvard Business School Working Paper, No. 09-067, November 2008.
  • 12 Mar 2020
  • News

A proposal to cap provider prices and price growth in the commercial health-care market

  • 19 Jan 2011
  • Research & Ideas

Activist Board Members Increase Firm’s Market Value

shift too much power to unions and special interest groups, and that highly experienced directors might not want to serve on a board if they had to work alongside shareholder-sponsored candidates. In... View Details
Keywords: by Carmen Nobel
  • 09 Oct 2009 - 10 Oct 2009
  • Lecture

Strengthening the Market Economy-the Crisis and Beyond." Panel Facilitator, "HBS-International Chamber of Commerce Conference on the Future of the Market System

By: Lynn S. Paine
Keywords: Economic Systems; Markets; Crisis Management
Citation
Related
Paine, Lynn S. Strengthening the Market Economy-the Crisis and Beyond." Panel Facilitator, "HBS-International Chamber of Commerce Conference on the Future of the Market System. Lecture at the HBS-International Chamber of Commerce Conference on the Future of the Market System, Harvard Business School, Boston, MA, October 09–10, 2009.
  • 25 Apr 2014
  • News

To Pay Or Not To Pay: Argentina And The International Debt Market

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