Market Power - Publications - Faculty & Research

01 Jun 2012
News

Faculty Books

groups don’t learn naturally—because of interpersonal fear, irrational beliefs about failure, groupthink, problematic power dynamics, and information hoarding—Edmondson shows how to overcome these barriers. She explains how collaborative... View Details

Keywords: Professor Amy C. Edmonson; Professor Boris Groysberg; Professor Josh Lerner; Teaching Fellow Ann Leamon; Professor Leslie A. Perlow; Professor of Management Practice Felda Hardymon;; social media; Finance

Career Coach

Craig Husa

the CEO of multiple innovative, break-through companies including SuperCritical Technologies, a manufacturer of distributed power generation units, and 3TIER (acquired by Vaisala, NASDAQ OMX Helsinki). 3TIER’s big-data, weather analytics... View Details

Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets

11 Mar 2001
Research & Ideas

Group Therapy

emerging markets has been part of a larger effort to understand how local business environments influence company strategy. Thus far, strategy scholars have emphasized the importance of industry and firm-specific characteristics in... View Details

Keywords: by Peter Jacobs

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

policy. “You have to acknowledge that [Gleason] was trying to fix prices. This is antithetical to how most Americans think of the US market operating” “I thought, who is this plucky woman amongst men?” Sawyer recalls after seeing... View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

McBoatface. Overruling the public’s wishes, NERC named the craft after British naturalist Sir David Attenborough. The public was outraged; newspaper editorials decried the lack of democracy, and citizens protested the unfairness of it all on social media. So much for... View Details

Keywords: by Michael Blanding; Advertising

Person Page

Read excerpts from DENIAL

By: Richard S. Tedlow

The Edifice Complex: Denial at Sears

Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

From Denial: Why Business... View Details

26 Jul 2016
News

HourlyNerd Rebrands as an Enterprise Talent Platform

Catalant is now a platform-based solution that “allows global organizations to centralize the process of sourcing independent talent by giving business leaders direct and immediate access to Catalant’s network of more than 27,000 experts.” “We are rapidly defining a... View Details

03 Aug 2016
What Do You Think?

How Can We Hold the “Leadership Industry” Accountable?

training they provide, market pressures, corporate governance shortcomings, and even the nature of leadership itself. John led the charge by saying, “Having taught within business schools for 20 years, I’ve had instructors talk about... View Details

Keywords: by James Heskett; Education

01 Mar 2014
News

Cutting Edge

took over the family company in 1867, William and Andrew, the firm's bearded, fraternal namesakes, were familiar faces to generations of sniffling, wheezing Americans. But in recent decades, due to a series of indifferent owners and some View Details

Keywords: Manufacturing; Food and Beverage Stores; Retail Trade

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

manufacturer required. Indeed, the trend toward customers as innovators has the power to completely transform industries. In the semiconductor business, it has led to a custom-chip market that has grown to... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

Web

Daniela Villafuerte | MBA

Daniela Villafuerte Electrical Engineering (SB) Eliot 2021 Cohort 2 Integration of disciplines and expansion of perspective are both crucial to effectively make a positive impact on humanity. As a future electrical engineer, I believe engineering has the View Details

September 2013
Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry

Citation

Read Now

24 Aug 2010
First Look

First Look: August 24

manufacturer of switching power supplies, hoped to enter the market for gasoline-electric hybrid power trains for automobiles by being a major component and subsystem supplier.... View Details

Keywords: Sean Silverthorne

24 Apr 2014
News

Creating connections among consumers

Using the power of crowdsourcing, Angie Hicks (MBA 2000) turned neighborly advice about good service providers into a national consumer network that has transformed the world of online reviews and ratings. In 1995, Hicks cofounded Angie’s... View Details

01 Mar 2011
News

Noted & Quoted

with stories of humble beginnings and noble struggles against overpowering adversaries, providing underdog narratives for consumers.” — HBS assistant professor Anat Keinan describing the market power of... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

06 Aug 2008
News

Caution to the Winds

the octogenarian billionaire oilman, says it’s time to throw caution to the winds — literally. A big investor in wind power (a special research interest of HBS professor Richard Vietor), Pickens says he’s too old and too rich to care... View Details

Keywords: Garry Emmons

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

William Guthy

Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products and services. His branding and... View Details

Keywords: Retail

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

01 Jun 2008
News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details

Keywords: Sean Silverthorne; Management

Publications