Publications

January 31, 2019
Article

The Backlash to Larry Fink's Letter Shows How Far Business Has to Go on Social Responsibility

By: Mark R. Kramer

Larry Fink, CEO of BlackRock, the world’s largest investor with $6 trillion under management, evoked heated controversy with his remarks last week that his company would change its hiring and potentially its compensation structure to advance diversity and ensure that... View Details

Keywords: Diversity; Corporate Social Responsibility and Impact; Mission and Purpose

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10 Jan 2017
Blog Post

From Product Development to Business School

I sat there silently screaming. Eyes flitting across the room at the faces sitting around the table gathered for a Brita leadership team meeting. They couldn’t possibly do it, I thought to myself, clutching my 3D-printed prototype like a... View Details

Keywords: Technology; Manufacturing; Consumer Products / Retail

August 2013 (Revised November 2013)
Case

Ford vs. GM: The Evolution of Mass Production (A)

By: Willy Shih

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan

October 2021 (Revised December 2021)
Case

Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo

As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details

Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia

February 1984 (Revised July 2007)
Case

Jeff Bradley (A)

Jeff Bradley made significant contributions by working well with the prevailing culture in one assignment, and influencing needed change in another--all from a relatively unfavorable position. Series (A-D) presents a rewritten version of an earlier single case by the... View Details

Keywords: Management Style; Leading Change

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February 2023
Supplement

Peloton Interactive (B)

By: Suraj Srinivasan, Lynn S. Paine and David Lane

Supplements “Peloton Interactive (A)” (HBS No. 323-005), describing company restructuring and changes to management and the board of directors between February 8 and early October 2022. View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Entertainment and Recreation Industry; Sports Industry; United States

September 2017 (Revised March 2023)
Case

Careem: Raising a Unicorn

By: Shikhar Ghosh and Alpana Thapar

This case follows two ex-McKinsey consultants, Magnus Olsson and Mudassir Sheikha, who in search of their true purpose decide to found Careem, a Dubai-based ride-hailing service. Following its launch in July 2012, Careem experiences rapid growth of 30% per month in the... View Details

Keywords: Entrepreneurship; Business Startups; Information Technology; Organizational Culture; Decision Making; Growth Management; Organizational Change and Adaptation; Transportation Industry; Technology Industry; Middle East; North Africa; United Arab Emirates

01 Mar 2011
First Look

First Look: March 1

an acquisition is to fundamentally change a company's growth trajectory. In those deals, the acquirer uses the target's business model as a platform for growth. Because the business models with the most transformative potential are often... View Details

Keywords: Sean Silverthorne

October 2016 (Revised January 2017)
Background Note

The U.S. Health Club Industry, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2015, the U.S. health-club industry generated revenues of $25.8 billion, up from $14.8 billion in 2004. Members of health clubs accounted for 17% of the population, up from 14%. The number of clubs had grown from 26,830 in 2004 to 36,180. In the process, the list of... View Details

June 2018
Teaching Note

The Transformation of Microsoft

By: C. Fritz Foley and F. Katelynn Boland

Teaching Note for HBS No. 218-048. In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower... View Details

Keywords: Growth; Corporate Finance; Valuation; Growth Management; Communication Strategy; Transformation; Information Technology Industry; Computer Industry; United States

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

2016
Book

Lead and Disrupt: How to Solve the Innovator's Dilemma

By: Charles A. O'Reilly and Michael Tushman

In the past few years, a number of well-known firms have failed—think of Blockbuster, Kodak, and RadioShack. When we read about their demise, it often seems inevitable—a natural part of "creative destruction." But closer examination reveals a disturbing truth:... View Details

Keywords: Organizational Change and Adaptation; Disruptive Innovation; Innovation and Management

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Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

What Business Leaders Should Know with Outrage & Optimism Co-hosts In this episode, host Mike Toffel sits down with Paul Dickinson and Tom Rivett-Carnac, co-hosts of the climate podcast Outrage & Optimism, to preview COP29, the upcoming UN Climate View Details

Profile

Jackie Burgos

major to take. I heard that accounting was the language of business, so when I got a scholarship to Pace, which has a great accounting program, I went.” There, Jackie distinguished herself, not just by her achievements in business courses, but through her View Details

Keywords: Entertainment / Media; Other Financial Services; Services

January 2013 (Revised August 2013)
Case

Vietnam: Sustaining the Growth of an Asian Tiger

By: Michael E. Porter and Christian H.M. Ketels

The case tracks Vietnam's economic policy choices and performance from the end of the Vietnam war to the Doi Moi economic reforms and the economic transformation that followed. Throughout this period, the country had become a darling of the international aid community.... View Details

Keywords: Conflict Management; Leadership; Policy; Transformation; Economic Growth; Developing Countries and Economies; Macroeconomics; Viet Nam

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

espousing a triple bottom line of people, planet, and profits, rather than a single-minded focus on shareholder value. People of my vintage recall when business leadership was about serving customers at a profit and giving back to your... View Details

Keywords: by Dina Gerdeman; Green Technology

Seema Aziz

Keywords: Education and Retail

February 2021
Case

Enterprise Agility at Komerční Banka

By: Euvin Naidoo, Suraj Srinivasan and Sarah Gulick

In 2017, Jan Juchelka, the new CEO of Komerční Banka, identified the need for the bank to start an enterprise wide agile transformation. He started by working to create a sense of urgency to kick-start a process to enable the level of service delivery to customers he... View Details

Keywords: Agile; Agility; Transformation; Organizational Structure; Business Headquarters; Management Analysis, Tools, and Techniques; Management Systems; Banking Industry; Czech Republic